Wonderhood Studios reposted this
“Homeless Delivery” x Just Eat = A Charity Chef's Kiss. I LOVE THIS SO MUCH. Ideas that tap into existing consumer behaviour [aka not adding extra stairs to climb x doing good make my heart pitter-patter]. "Soup Kitchen London has partnered with Just Eat to launch a “Homeless Delivery” initiative, allowing the public to easily donate meals to those in need this Christmas period. The campaign, which went live on 17 December and runs until 31 December, lets the rapid delivery firm’s app users buy meals as a donation that will be prepared and served by Soup Kitchen London" 🍽️ OFFER: For anyone who directly donates to the campaign [more than £25, I'll offer a 30-minute mentoring session to help you break through something you want to crack in 25]. Post 🧾 ❤️ The donation link is below [beyond one hell of a 1-1 call... if we want to do this kind of brain-tingley work, case studies like THIS nudge your agency and clients to do some GOOD]. All the kudos go to my new agency crush, Wonderhood Studios