4creative’s Post

Hello LinkedIn fam, 🚀 Thrilled to Share My Recent Externship Experience with Beats by Dre! 🚀 I’m excited to announce the completion of a transformative externship with the Consumer Insights and Market Intelligence team at Beats by Dre. This experience has given me the chance to dive deep into market research, an area I was eager to explore and develop expertise in. Throughout this externship, I had the opportunity to: ✒️ Conduct a comprehensive brand analysis, aligning Beats by Dre’s identity with Gen Z's preferences, current trends, and industry landscape. ✒️ Lead primary research through engaging interviews with Gen Z participants, uncovering key insights into macro consumer trends in the audio device market. ✒️ Develop and present a strategic communication and sentiment analysis to stakeholders, sharing actionable insights to help strengthen Beats' brand resonance with Gen Z audiences. This experience has been invaluable in expanding my market research skills, from designing interviews to extracting and presenting data-driven insights to drive impactful branding strategies. Special thanks to the Beats by Dre team, Extern, the program manager Michael G. and Camille Barbier on the Consumer Insights team at Beats for their guidance and support throughout this journey. Looking forward to applying these skills in my next role and to exploring new horizons in consumer insights and market intelligence! 🌍💼 #Externship #BeatsbyDre #ConsumerInsights #MarketIntelligence #BrandAnalysis #GenZMarketing #MarketResearch #ProfessionalGrowth

Q3 is nearly here - but have you got to grips with how #GenZ are feeling coming into Summer? Read our latest report to get the lowdown! 📲 Gen Z will head to TikTok first when seeking out deals 💪 1 in 3 will be funding their summer adventures with a part-time job 🤗 Good vibes - Gen Z are feeling more positive than last quarter Don't forget to download the report and find out how you can unlock a lifetime of loyalty by digging deep into how Gen Z feel and what they're seeking this Summer >>> https://lnkd.in/dfGsbNt2

One week later… Monday marked the official end of my role. The same day, I went to collect Gus the Bus (our campervan/office) from the garage, only for it to break down before I even made it home. Back to the garage it went. On Tuesday, we had to say goodbye to our 15-year-old dog. A real gut punch. Wednesday, I’m back to applying for jobs, putting in the effort even though all I really want to do is mourn the losses—of the dog, the role, and apparently the van. Thursday, I get another email: 'Your experience doesn’t align with what we were after.' You couldn’t see that from my CV? I created a portfolio, spent hours making sure everything was tailored for the role—and that’s the feedback? No real explanation, no proper response. Why am I sharing this here? Because it’s a reminder of why I love storytelling, whether in life or learning. Through every challenge, every setback, we find meaning in the stories we tell and the lessons we pass on. That’s what I do best—whether it’s turning complex ideas into engaging learning materials or just sharing a tough week like this. However, there’s a small light at the end of this tunnel: after six weeks, the washing machine is finally working again. Bye bye, my Alfie.

Excited to share that I completed my Consumer Insights and Market Intelligence Externship with Beats by Dre and Extern! This experience has been enriching and has helped me build invaluable skills. I'm grateful to my fellow Externs and the team at Beats by Dre—I'm excited to apply what I’ve learned in my future career. Special thanks to Michael G. for your guidance throughout the program! #Externship #BusinessAnalytics #MarketResearch

What have you learned since you started your position???? We are celebrating everything February at Digital Edge today. We are celebrating our people, our work, our business and all those that engage with Digital Edge. The theme of the day has been 2 pronged. 1. Not settling for second best. it isn't about being 1st, it's about asking how we can be better. 2. Perspective. It is important to know how far we have come so that we can understand how far we can go. An amazing team session where I asked each of the team the question... What has been the biggest lesson you have learned since you started your position here at DE? Here are my teams answers and I LOVE it! - I can learn anything - The power of TEAM - I am more capable than I thought - I can talk to people and be listened to - I didn't think I was as adaptable - I didn't think I would be able to build the size of the systems I am now. - I am only ever a second or decision away from a change. I'm a second away from being anything and doing anything. WOW! Like, WOW! Incredible realisations. I am officially blown away by my teams reaction to this question. There was no huffing and puffing, no uncertainty and everyone answered with real conviction. What have YOU learned since you started YOUR position? GO!!!! Have a great weekend😘

Stop letting "lack of experience" get in the way of you want to go after. When I co-founded the fastest-growing Latina sports culture company, DRAFTED, I had zero experience in sports—unless you count my time as a cashier at DICK'S Sporting Goods during college! What I did have was years of experience in storytelling, community-building, and understanding what moves consumers. At the heart of every industry, that's the key: connecting with people. Because at the end of the day, a brand is more than just a product—it’s a community of consumers who are inspired by your story and message to buy in, subscribe, and champion your vision. Once I mastered that, the industry itself became secondary. I could dive into the specifics, ask the right questions, and reverse-engineer the emotions that lead to action—all through a compelling message or story. That’s the power of transferable skills. Don’t let your resume limit your potential. You don’t always need a new degree or more experience (unless it’s technical, of course). Focus on understanding the outcomes a role demands and connect them to what you’ve already accomplished. Hope this helps.

Creative thinkers aren't always people in strictly 'creative' careers. But the ways we approach creative work manifests in different ways, which also impacts how we can utilise nature to enhance it. Our recent Nature of Creativity report with Interbrand showed that every participant involved found immersion in nature led to better creative outcomes, so its worth checking out what will work best for you. Take our quick persona quiz to see how you could use nature to boost your own creative thinking. It's your first step towards a much-needed tree change. 🌲 https://lnkd.in/g9xTv47s

It's been my first week back to work after a much needed and reenergising summer off and it's been busy in a nicely balanced way. I so easily get deeply involved in my work and I forget to take time to notice the achievements of the past week. From talking to numerous teams and individuals working in communication I think we can all fall foul to this. We finish a piece of work and move straight to the next without taking time to acknowledge what was achieved. We know the power of acknowledging and celebrating, but often forget to do this for our own work. What have you been chuffed to have ticked off the list this week? Here's my list: ✅ New employee persona client project underway ✅ New workspace booked to try out next week ✅ New branding photography done (before it rained = winning) ✅ Website content refresh underway ✅ Two teenagers back to sixth form and loving it Here's to maintaining the balance for the weeks ahead. [No, sadly, I didn't balance these stones, they are someone else's achievement]

In a long and successful career, promotions will come many times. But there are some that truly stand out—those milestones that feel bigger and carry more weight. A mentor once told me that becoming a Creative Director is the most significant promotion in a creative's career. At the time, I didn’t quite understand it. As a younger designer, I thought reaching Senior Designer would be the pinnacle of success. How perspectives change... This year, we had our first big promotion—and one of my favorite parts of this job is celebrating moments like this. I am incredibly proud to announce the promotion of Summer Woodward to Creative Director. It has been an honor to watch Summer grow since she joined us as a Senior Designer in 2019. Her evolution into a leader has been nothing short of inspiring. At Meaningful Works, becoming a Creative Director holds even more significance. It means we trust you to take full ownership of projects, lead clients independently, and deliver truly exceptional, creative results. It means we believe in your ability to engage with Fortune 500 CMOs—and even CEOs—with confidence and expertise. Most importantly, it means you live and breathe the work, caring deeply about its quality and impact. Please join me in congratulating Summer on this well-deserved promotion, and wishing her continued success in this exciting next chapter. Jim Porterfield, Yan Budman, Summer Woodward, Meaningful Works, Dana Tiel, Madalyn Lee, Michael Mirchandani, Taylor Smith #promotion, #growth, #branding, #creativity, #advertising

Good ideas aren’t enough. It’s the people who work on them that make them truly Lion-worthy. But who are they? Where have they come from, which obstacles have they overcome, and what do they think about creativity? The LIONS Talent Report is your chance to hear from them first-hand. Revealing stories of the world’s most creative and effective industry figures – in their own words. Discover the global rankings for creatives and marketers, find out what it took to make the work you know and love, and learn what winning at the Festival can really do for your career | https://lnkd.in/ezMNM4ee