Bob Wollheim’s Post

Thrilled to share the launch of our #MGT rebranding today! Our new look is not just about aesthetics—it reflects our deep commitment to making an #impact and driving high #performance. As we celebrate our 50th anniversary, this rebrand unifies us under one name and vision to better serve our clients. Check out our launch video to see how MGT can help solve your most critical challenges. #OneFirmMindset

How to Rebrand a Company While Honoring Its Legacy

[Common Rebranding Pitfalls #2] Ignoring Internal Culture. If you’re thinking about rebranding, keep this in mind: The Pitfall: A brand is not just an external image but a reflection of the company’s internal culture. Failing to align the internal culture with the brand’s external message can lead to inconsistencies. The Consequence: This misalignment can erode trust, as customers may sense a lack of authenticity in the brand’s messaging and actions. Check out the full list of pitfalls here: https://lnkd.in/emXKCUhW Whether you’re a company or an individual - knowing the pitfalls could help you steer clear of branding mishaps. #BrandAuthenticity #InternalCulture #RebrandingStrategy #BusinessTrust

One of the most important aspects when changing a company’s name is how employees will perceive this change. We’re sharing some video shots from the Sigma IT Poland Summer Party, where the new company name - Holisticon Connect - and logo were revealed to all employees. We thank all our Colleagues at #HolisticonConnect for keeping it confidential for almost three months, until the official rebranding took place. 👉 Watch this short video as we’ve already stepped into this exciting new chapter as Holisticon Connect. #HolisticonConnect #rebranding

Heritage brands stepping into the digital age face a unique challenge: how to innovate without losing the essence of their legacy. From customer journey mapping to balancing tradition with innovation, there are 6 best practices every brand marketer and CMO should know. Curious about how to create digital experiences that preserve authenticity while driving engagement? 👉 Dive into the full blog to uncover actionable insights. #BrandMarketing #DigitalTransformation

While our commitment to innovation, collaboration, and driving future success remains the same, we’ve updated our brand to better reflect who we are and where we’re headed 🚀 As we navigate this new frontier together, we’re more committed than ever to helping you reach your goals. Here's to the future! 🙌 We’d love to hear your thoughts on our new look – drop a comment below 👇 #Rebrand #NewLook #NewOrbit

Discover the new identity: fresh look, same commitment.😉 #Rebranding #NewLook #FreshStart #BrandEvolution #Innovation #BrandTransformation #BusinessGrowth #BrandIdentity #NewBeginnings #ModernDesign #FutureForward #BrandStrategy #CreativeChange #NextLevel

For heritage brands, digital transformation is about more than technology—it’s about preserving the authenticity and legacy your customers love while embracing innovation. How do you balance these priorities without alienating loyal customers or diluting your brand identity? https://hubs.ly/Q02-Zg5P0 We’ve outlined the top concerns CMOs and marketers face when creating digital products and how to overcome them with thoughtful strategy and intentional design. Learn how to blend tradition and tech seamlessly in our latest blog. #HeritageBrands #DigitalTransformation

Atomicdust Partner Jesse McGowan shares a valuable insight: When announcing new initiatives, are you as prepared internally as you are externally? Successful brand rollouts start from within. It's not just about telling the world—it's about ensuring your team understands and embodies your message. By aligning internal culture with external promises, companies can create a more authentic and impactful brand experience. Something to think about for your next big announcement.

Company values are shifting, is yours on trend too? Here's a thought-piece on how companies are rebranding to fit the needs of both the brand and the employees. Read full story: https://lnkd.in/dzwjGDuC