Holisticon Poland’s Post

Company values are shifting, is yours on trend too? Here's a thought-piece on how companies are rebranding to fit the needs of both the brand and the employees. Read full story: https://lnkd.in/dzwjGDuC

Thrilled to share the launch of our #MGT rebranding today! Our new look is not just about aesthetics—it reflects our deep commitment to making an #impact and driving high #performance. As we celebrate our 50th anniversary, this rebrand unifies us under one name and vision to better serve our clients. Check out our launch video to see how MGT can help solve your most critical challenges. #OneFirmMindset

🔥Today’s BADASS BRANDING TIP - How to build a brand from within! Did you know the foundation of a strong brand lies in the hearts and minds of your employees? 💪✨ 🫶🏻When your team is engaged, empowered, and aligned with your company’s vision, they become your most passionate advocates! Here are a few key ways to cultivate an internal brand culture: 💥Empower Your Team: Encourage creativity and ownership. When employees feel valued, they’re more likely to share their enthusiasm externally. 💥Communicate Your Values: Make sure everyone understands the mission and values of the brand. Consistency is key! 💥Celebrate Successes: Recognize achievements—big or small! Celebrating wins fosters a sense of community and pride. 💥Invest in Development: Provide opportunities for growth. A well-trained team is not only more effective but also more invested in the brand’s success. 💥Encourage Feedback: Create an open environment where employees feel comfortable sharing ideas and suggestions. This builds trust and innovation! Remember, a thriving internal culture translates to a powerful external presence. Let’s build brands that shine from the inside out! 💼 #BrandBuilding #EmployeeEngagement #CompanyCulture #InternalBranding

Rebranding is a calculated move in the dynamic world of business that has the potential to either greatly accelerate a company's success or take it in a dangerous direction and 2023 saw a number of outstanding rebranding initiatives, each with a unique backstory. Let's examine these rebrands in more detail with our latest blog 👇 https://lnkd.in/dpcwkqJC

Internal branding is more than just a buzzword—it's the heart and soul of a thriving company culture. When employees truly believe in the mission, vision, and values of their organization, they become powerful brand ambassadors. This intrinsic motivation not only boosts morale but also enhances productivity, fosters loyalty, and drives business success. Investing in internal branding is investing in the very people who make your brand what it is. Let's cultivate a workplace where everyone feels aligned, inspired, and ready to contribute to our shared goals! #InternalBranding #CompanyCulture #EmployeeEngagement #BrandAmbassadors #BusinessSuccess"

While our commitment to innovation, collaboration, and driving future success remains the same, we’ve updated our brand to better reflect who we are and where we’re headed 🚀 As we navigate this new frontier together, we’re more committed than ever to helping you reach your goals. Here's to the future! 🙌 We’d love to hear your thoughts on our new look – drop a comment below 👇 #Rebrand #NewLook #NewOrbit

𝙒𝙝𝙖𝙩 𝙞𝙨 𝙩𝙝𝙚 𝙡𝙞𝙣𝙠 𝙤𝙛 𝙗𝙧𝙖𝙣𝙙 𝙡𝙤𝙮𝙖𝙡𝙩𝙮 𝙖𝙣𝙙 𝙨𝙝𝙖𝙧𝙚𝙙 𝙫𝙖𝙡𝙪𝙚𝙨? Just as shared values can foster customer brand loyalty, they can also drive employee brand loyalty. Employees who feel aligned with their orgnisations values are more likely to: 𝗕𝗲 𝗲𝗻𝗴𝗮𝗴𝗲𝗱: They are more invested in their work and the organisations success. 𝗦𝘁𝗮𝘆 𝗹𝗼𝘆𝗮𝗹: They are less likely to seek employment elsewhere. 𝗔𝗰𝘁 𝗮𝘀 𝗯𝗿𝗮𝗻𝗱 𝗮𝗺𝗯𝗮𝘀𝘀𝗮𝗱𝗼𝗿𝘀: They are more likely to speak positively about the organisation to friends, family, and potential customers. So how can shared values can impact employee brand loyalty? 𝗣𝘂𝗿𝗽𝗼𝘀𝗲𝗳𝘂𝗹 𝘄𝗼𝗿𝗸: When employees feel that their work contributes to a meaningful mission or purpose, they are more likely to be engaged and satisfied. 𝗣𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗰𝘂𝗹𝘁𝘂𝗿𝗲: Shared values can create a positive and supportive culture where employees feel valued and appreciated. 𝗧𝗿𝘂𝘀𝘁 𝗮𝗻𝗱 𝘁𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆: When employees trust that their organisation is acting in their best interests and is transparent about its goals and values, they are more likely to be loyal. 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲 𝗲𝗺𝗽𝗼𝘄𝗲𝗿𝗺𝗲𝗻𝘁: Organisations that empower employees to make decisions and take ownership of their work are more likely to foster a sense of loyalty and commitment. From my experience, shared values are a powerful tool for building both customer and employee brand loyalty. What has your experience been? #employeeengagement #freetogrow #culture

When is a rebrand not always necessary? When a business has lost its focus and simply needs to re-engage and re-invigorate its employees. When the problem is culture, not brand. When a brand loses sight of what it stands for (and who it serves) and needs to revisit its strategy and the way it upholds its values. Sometimes a rebrand is a sticking plaster for deeper issues. #rebranding

WHAT ARE THE BENEFITS OF INTERNAL BRANDING? INNOVATIVE PROBLEM-SOLVING SKILLS When employees are aligned with the brand's mission and values, they're more likely to contribute innovative ideas and solutions that align with the company's goals. Key impacts on businesses: • Increases competitive advantage through unique, brand-aligned innovations • Enhances ability to adapt to market changes and challenges A strong internal brand creates a shared language and set of priorities, fostering collaboration and creative problem-solving that's in line with the company's overall direction. What are strategies you can implement today? 1. Implement an idea submission system where employees can propose brand-aligned innovations 2. Host regular brainstorming sessions focused on solving brand-related challenges 3. Create cross-functional teams to work on innovation projects 4. Recognize and reward employees who contribute ideas that enhance the brand 5. Provide resources and time for employees to work on brand-enhancing passion projects Implementation tip: Organize a quarterly "Brand Hackathon" where employees from all departments come together to solve a specific brand-related challenge or develop new ideas. How are you using branding to increase your problem-solving skills? #InnovationCulture #ProblemSolving #EmployeeIdeation #BrandAlignedInnovation

I just led another highly enjoyable values workshop (for a 650-employee tech co) and it reminded me of just how satisfying it is to know that the simple gesture of seeking input on the employee level will drive a brand forward. Don't underestimate the power of having the ones who inherently create your culture have a say in where it should lead the brand. #brandtherapy #brandtherapythursday #brandvalues #corevalues #corevaluescreation #corevaluesexercise #branding #companyculture