Forging relationships and creating solutions that boost employee wellbeing, growth and engagement to enhance personal and organisational success.
𝙒𝙝𝙖𝙩 𝙞𝙨 𝙩𝙝𝙚 𝙡𝙞𝙣𝙠 𝙤𝙛 𝙗𝙧𝙖𝙣𝙙 𝙡𝙤𝙮𝙖𝙡𝙩𝙮 𝙖𝙣𝙙 𝙨𝙝𝙖𝙧𝙚𝙙 𝙫𝙖𝙡𝙪𝙚𝙨? Just as shared values can foster customer brand loyalty, they can also drive employee brand loyalty. Employees who feel aligned with their orgnisations values are more likely to: 𝗕𝗲 𝗲𝗻𝗴𝗮𝗴𝗲𝗱: They are more invested in their work and the organisations success. 𝗦𝘁𝗮𝘆 𝗹𝗼𝘆𝗮𝗹: They are less likely to seek employment elsewhere. 𝗔𝗰𝘁 𝗮𝘀 𝗯𝗿𝗮𝗻𝗱 𝗮𝗺𝗯𝗮𝘀𝘀𝗮𝗱𝗼𝗿𝘀: They are more likely to speak positively about the organisation to friends, family, and potential customers. So how can shared values can impact employee brand loyalty? 𝗣𝘂𝗿𝗽𝗼𝘀𝗲𝗳𝘂𝗹 𝘄𝗼𝗿𝗸: When employees feel that their work contributes to a meaningful mission or purpose, they are more likely to be engaged and satisfied. 𝗣𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗰𝘂𝗹𝘁𝘂𝗿𝗲: Shared values can create a positive and supportive culture where employees feel valued and appreciated. 𝗧𝗿𝘂𝘀𝘁 𝗮𝗻𝗱 𝘁𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆: When employees trust that their organisation is acting in their best interests and is transparent about its goals and values, they are more likely to be loyal. 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲 𝗲𝗺𝗽𝗼𝘄𝗲𝗿𝗺𝗲𝗻𝘁: Organisations that empower employees to make decisions and take ownership of their work are more likely to foster a sense of loyalty and commitment. From my experience, shared values are a powerful tool for building both customer and employee brand loyalty. What has your experience been? #employeeengagement #freetogrow #culture
