Paschal Umehea’s Post

Embrace change with a rebrand! Whether it's staying relevant or standing out, rebranding is key to your business's success. Read more in our latest blog: https://ow.ly/ygyK50SucYV

We are excited to continue sharing the new ways Workrede is able to support you and your workforce. To learn more about our recent rebranding, check out this article from The Lane Report. https://lnkd.in/ebRcHbBx

Embrace change with a rebrand! Whether it's staying relevant or standing out, rebranding is key to your business's success. Read more in our latest blog: https://ow.ly/59Jj50SucYW

Rebranding is a calculated move in the dynamic world of business that has the potential to either greatly accelerate a company's success or take it in a dangerous direction and 2023 saw a number of outstanding rebranding initiatives, each with a unique backstory. Let's examine these rebrands in more detail with our latest blog 👇 https://lnkd.in/dpcwkqJC

Embrace change with a rebrand! Whether it's staying relevant or standing out, rebranding is key to your business's success. Read more in our latest blog: https://ow.ly/mVxS50SucYY

When is a rebrand not always necessary? When a business has lost its focus and simply needs to re-engage and re-invigorate its employees. When the problem is culture, not brand. When a brand loses sight of what it stands for (and who it serves) and needs to revisit its strategy and the way it upholds its values. Sometimes a rebrand is a sticking plaster for deeper issues. #rebranding

Can rebranding redefine a business? Turns out the transformation can be more profound than you might think. Discover how Creative Director Kendall Verge transformed our brand, sharing her insights and vision for Etage. Learn more in our latest blog post at https://lnkd.in/g3S6vS4q

Thrilled to share the launch of our #MGT rebranding today! Our new look is not just about aesthetics—it reflects our deep commitment to making an #impact and driving high #performance. As we celebrate our 50th anniversary, this rebrand unifies us under one name and vision to better serve our clients. Check out our launch video to see how MGT can help solve your most critical challenges. #OneFirmMindset

Through my work with various brands across industries, I have witnessed how rebranding can bring an abundance of opportunities to a business. Apart from the fact that a thoughtful brand development process results in a robust brand packed with fresh meaning and possibility, here are 5 unexpected ways rebranding can bring growth opportunities for your company: ✅ Accelerate important initiatives: Rebranding offers the rationale to ramp up initiatives such as sustainability, purpose-driven culture or strategic philanthropy. ✅ Strengthen employer branding: A rebrand ties all the important elements of an employer brand together, from recruiting to onboarding and company culture. ✅ Revitalise customer bond: Rebranding gives companies a fresh new story to tell customers, inspiring re-engagement and energizing new relationships. ✅ Modernize digital interface: Rebranding often involves designing a new interface that sheds legacy systems, improving CX and enabling better demand generation. ✅ Sales and marketing collaboration: Rebranding needs sales and marketing teams to work together leading to rewarding partnerships and a better culture. More info on rebranding here: https://lnkd.in/gs5Sr7XA #marketing #branding #strategy

We’re thrilled to announce our exciting rebranding journey! 💛 This transformation represents more than just a new look—it symbolizes our continued commitment to delivering exceptional talent solutions, staying at the forefront of the technology business in both North America and Latin America. As we step into the future, this rebrand also marks a significant milestone in our journey as a 23-year-old company. With a strong foundation built over two decades, we’re ready to embrace new challenges and push boundaries. A special shout out to the incredible minds behind this project: 🎨 Marcos Palacios, our brilliant Designer, who gave life to our vision with bold creativity, professionalism, and heart. 💡 Eugenia Gallo, our exceptional Marketing Manager, whose leadership drove this transformation forward. Our image has transformed itself, but our core purpose remains intact. 🔑 Purpose: Empower Latin American IT professionals to achieve their full potential, providing professional growth opportunities and shortening recruitment times for clients with nearshore talent solutions. 🌍 Vision: Become the leading global IT talent partner, fostering a vibrant community and driving innovation for our clients while promoting personal and professional growth. 💼 Mission: We connect top-tier IT talent with North American companies, helping them grow while fostering a culture of trust and excellence. 🌟 Values: Empowerment, Trust, Community, Excellence, Innovation. We’re proud of how far we’ve come and look forward to what’s next—let’s continue creating meaningful partnerships and driving innovation together! 💼