Atomicdust

Eggnog and email marketing. Tinsel and typography. Candy canes and content strategy. Our roundup of events this month has all the classic December pairings: https://atmd.st/3Zx8Pq5

The first flight. The moon landing. Construction of the Gateway Arch. What do they all have in common?
 Crane Agency was there. Or at least, the insurance agency was helping people and businesses pursue new ideas and achieve big things—just like they have been for more than 100 years. An old-school ad campaign just made sense. See how we developed Crane’s latest campaign in the comments. #insurancemarketing #b2bmarketing

DIDION International Inc. brings a revolutionary approach to metal processing equipment—literally. Their innovative, heavy-duty drums use rotational force to clean metal more effectively and sustainably than other options on the market. We knew that rotational force is an important differentiator—so we put it at the center of the brand. It's represented everywhere from brand visuals and graphic devices to messaging and marketing copy. The new system is proof that even in a technical, industrial space like DIDION's, creative and unexpected brand elements can work wonders. We'll put a link in the comments where you can see more. Otherwise we'll just keep talking about the project, going on and on and on...

Quick question: When was the last time you really looked at your brand? *Really* looked? A new blog by Partner/Creative Director Mike Spakowski guides you through a thoughtful brand self-examination. It's not about following trends, but ensuring your brand accurately reflects who you are, what you do, and why it matters—today. Take a moment for brand reflection: https://atmd.st/46i5hcY

A vibrant, globally inspired school deserves a colorful, inclusive brand. Classes at St. Louis Language Immersion School are taught in two languages: English, and either Spanish, Mandarin or French. Students leave with a wider view of the world, appreciation for different cultures, and proficiency in multiple languages. We were thrilled to get to create a brand that celebrates it all.

Can you match the pumpkin to the Atomicdust-er who made it? Winner gets their pick of the dozens of pumpkin-, apple- and other fall-flavored treats flooding our office right now. (Maybe... if there's any left by then.)

Let's take a moment to celebrate subtle brand evolutions. A new name, bold design changes, drastically different positioning—that's all great. But it's not always necessary. Sometimes, understated but strategic adjustments can make a big difference. Like when the team at Rottler wanted to refresh their brand without losing any of the brand equity and recognition they'd built up over decades. We rolled out nuanced visual updates and refined the messaging. The impact is all in the details; to the untrained eye, you might not notice some of the changes. But all together, the results are modern, professional and friendly... just like the pros at Rottler. So let's toast the unsung heroes of marketing: the refreshes that don't always get the spotlight, but do get something even better—results.

DIDION International Inc. is built for revolution. Now, its brand and website are, too. So, how did the nearly 50-year-old company revamp its image to reflect the innovation, endurance and performance its equipment is known for? See for yourself at the link below.

Your 2025 marketing plan is about to get a lot more effective. Come to our free event this Wednesday morning to learn how to scale your brand with a mix of AI, automation and a deep understanding of your audience. Grab a coffee and some breakfast, and hear practical tips for scaling your marketing quickly and efficiently. RSVP here: https://lnkd.in/g36s6h3Q?

From concept to completion and beyond—ARCO Construction makes the process enjoyable and beneficial for everyone involved. See our case study for ARCO's new website: https://atmd.st/4aefxmS #webdesign #websitedesign #commercialconstruction #aecmarketing #aec