André Ivanchuk’s Post

Brand is not just for people on the outside. Culture is not just for people on the inside. To be successful, brand and culture must operate in unison, aligned and nurtured together. That’s why branding must start within. Learn how by clicking the link: https://hubs.ly/Q02GnTcl0 #BrandIdentity #Culture #SeniorLiving

🤝 ‘Your culture is your brand.’ - Tony Hsieh. In the digital age, your company’s culture directly shapes the perception of your brand. Foster a culture that resonates with values, connection, and positivity, and watch it become your strongest asset. Ready to align your culture with your brand’s image? Let’s enhance your digital presence together: https://lnkd.in/e3Kw2YH6 #BrandCulture #DigitalMarketing

Unveiling Your Company Culture Beyond the mission statement and employee photos lies the unseen heart of your company – its culture. But how do your clients perceive it? Aligning your internal culture with external perception is critical for success. Here's why: Elevating Brand Reputation: A strong, positive culture translates to a trusted and respected brand. This attracts ideal clients and fosters long-term loyalty. Building Deeper Connections: A culture that aligns with your customer values generates a sense of shared purpose and strengthens relationships. Bridging the Perception Gap: Understanding how you're truly seen allows for strategic adjustments to ensure your culture reflects your desired brand image. Stay tuned for our next video where we explore effective methods for gathering valuable client feedback on your company culture. Where Expertise Thrives. click to Explore SquareCoil👇 https://lnkd.in/eTzT7JxR #SquareCoil #CompanyCulture #ClientFeedback #ExternalPerception #BusinessReputation #CustomerInsights #BrandImage #OrganizationalCulture #ClientSatisfaction #CustomerPerspective #ReputationManagement

Having clear core values is essential for communicating what sets you and your business apart and ensures that both you and your team uphold the highest standards. I’m passionate about helping clients develop core values that truly reflect their internal beliefs and the drive behind their businesses. When I work with companies that have 4 - 60 employees, the core values exercises we do together are crucial for fostering team unity, cultivating a strong culture, and building momentum within the team. I’d love to help you create core values as part of building your company’s brand identity. Please reach out to set up a meeting. I’m excited to help your company reach its goals. #businessfocused #corevalues #businesscorevalues #businessethics #businssculture #strongculture #momentum #teambuilding

What’s the most effective way to tap into culture as a brand? With culture moving so quickly it can be easy for brands to latch onto the latest shiny thing and feel that this is the best way to create a culture first approach. But at KRPT we always tell our clients to start with one key element… Your brand values. The most effective cultural positioning needs to come from the brand itself. What does the brand represent, what is your TOV and what is your differentiator. These are the perfect foundations to understand what pocket of culture you should authentically align yourself with and how you should turn up. Whether you are innovating, supporting or creating, if the way you turn up in culture aligns with what your brand represents then it will feel more natural and people will believe your message. When brands chase trends rather than figuring out their meaning in culture it can feel disjointed and cringe. Stone Island are a perfect example of a brand getting this right at the moment. Their partnership strategy and timing with Liam Gallacher was a stroke of genius (his Instagram post announcing the collaboration has 93k likes in 3 hours!). But this is rooted in a long term strategy that aligns to the brands core values. 

Why Culture is the True Foundation of Your Brand 💼🏆 When we think of branding, many envision logos or marketing campaigns. But culture is a fundamental building block of a strong, lasting brand. It shapes not only how customers perceive your business but also how your team operates. How you work internally speaks volumes about your brand to the outside world. The way your team interacts and makes decisions is the heartbeat of your company, and this pulse is felt by everyone who interacts with your brand. Let’s look at two examples of how culture impacts branding: 🐝 Example 1: Imagine a company with a team-oriented, growth-focused culture. Collaboration, agility, and continuous improvement are valued. This company’s brand is perceived as innovative and energetic, with a focus on teamwork and partnership. The internal culture creates a brand that feels alive and draws in customers wanting to be part of that success. 🐜 Example 2: Now, think of a company with a logical, hierarchy-oriented culture, where structure and security are key. This brand is seen as trustworthy and reliable, with a focus on expertise and stability. Their brand attracts customers who value consistency and confidence. Culture isn’t just internal—it defines how your brand is perceived. Whether your culture drives team spirit or security, it shapes your brand identity over time. Any thoughts? #BrandCulture #CompanyCulture #BrandStrategy #BusinessBranding #CultureAndBranding #TeamCulture #LeadershipMatters #CorporateCulture #BrandIdentity #BusinessGrowth #CustomerExperience #TeamLeadership #EmployeeEngagement

Your internal culture is your external brand. When your culture is strong, it doesn’t stay inside—it resonates with your customers. Here, you retain your early adopters. 1) Brand Authenticity Matters: 86% of consumers prefer brands that feel authentic. Walking the talk builds loyalty. 2) Shared Values Create Relationships: 64% of customers say shared values drive brand loyalty. Culture that aligns with customers = more advocates. 3) Employee Advocacy Powers Sales: Employees in culture-driven companies are 2.3x more likely to recommend products. 4) Culture = Better Customer Experience: Engaged employees drive 10% better customer metrics. TAKEAWAY: Your culture speaks louder than ads. Build it right, and your customers will feel it.

You cannot build your brand without this one thing! 𝐀 𝐏𝐨𝐬𝐢𝐭𝐢𝐯𝐞 𝐂𝐨𝐦𝐩𝐚𝐧𝐲 𝐂𝐮𝐥𝐭𝐮𝐫𝐞 So, how can you nurture a positive company culture? → Lead by Example → Communicate Openly → Prioritize Well-being → Recognize and Reward Remember, your brand is only as strong as the culture that supports it. 📌P.S. How do you build a positive company culture? #linkedingrowth #employerbranding #orm

Most brand values are often just words on a wall. They’re posted in the lobby, but they rarely guide real decisions. This disconnect is why teams do not believe in them. Here’s how to make brand values stick: - Make values about action, not ideals. - Use them to find the right hires. - Recognise employees who live by them. Show the way by example. Values are nothing more than decorations on the wall if they're not guiding daily choices.

Most people think about company culture as an internal dynamic, and brand as an external expression. But I think about them quite similarly. 𝘉𝘳𝘢𝘯𝘥 is the story people believe about your company. And 𝘤𝘶𝘭𝘵𝘶𝘳𝘦 is the story employees believe about your company. These stories can be different—but for the best brands, there’s a lot of overlap. Because these believed stories are not simply the regurgitation of your messaging, that is: 💛 Internal = purpose and values 🏓 ✉️ External = value proposition and key messaging 📈 Those are what you 𝘸𝘢𝘯𝘵 people to believe. But the actual stories come from what people experience and feel from you. It is emergent, not controlled. We understand this about our internal culture. But we still think we can control our brand solely through verbal and visual representations. Unfortunately, we can’t. The solution is fairly simple though: make sure that the ways people experience your brand live up to what you say about yourself. The consistency translates as authenticity, which builds trust. 🤝 A shorthand reminder: 𝗯𝗿𝗮𝗻𝗱 = 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗰𝘂𝗹𝘁𝘂𝗿𝗲.