Deepak Srivastava’s Post

🚨 Attention All Advertisers! 🚨 . Exciting News! Meta is rolling out a major update that will change how you target your ads! 🎯 Starting July 15, 2024, Meta will no longer allow exclusions in the 'Detailed Targeting' section of your ad sets. Don't worry if you're using detailed targeting exclusions right now. Your current campaigns won't be affected until January 31, 2025, giving you plenty of time to adjust. Stay ahead of the game and make the most out of your Meta ads! -------------------------- Did this post help you? Don't forget to follow, like, and leave a comment with your thoughts. Let's keep the conversation going❗ --------------------------- #MetaAdsUpdate #MetaAds #FacebookAds #DigitalMarketing #AdCampaign #SocialMediaMarketing #MarketingStrategy #mumar #MetaForBusiness #AdsUpdate #MarketingNews

Level Up Your Ads: Meta unveils 14 groundbreaking updates you can't afford to miss!😍 1. Exclusions in 'detailed targeting' will be removed by Meta, effective January 31, 2025. 2. You can now add up to 20 site links per ad. 3. New parameters for site links in reporting tools like GA4. 4. 'Offers' now part of 'Ad Sources', highlighting discounts and promo codes. 5. Manual control over 'Core setup' setting. 6. Ads to grow Instagram Broadcast channels available under Engagement objective. 7. Offline event set creation removed; new datasets required. 8. 'Ad sources' display additional items in Sales ads. 9. New feature generates full image variations for improved ad performance. 10. 'Dynamic Creative' restricted for Sales and App Promotion objectives. 11. Schedule individual ads to run at specific times. 12. Audience segments available for manual Sales campaigns. 13. Budget insights for scaling high-performing campaigns. 14. Schedule budget increases in advance for sales campaigns. 💪 Ready to take your ads to the next level? Explore these updates and start optimizing your campaigns for success. P.S.I can help you maximize your campaign performance. Let’s connect and optimize your ads! 🤝❤️ 🔗 Hit DM for a Free Ad Account Audit! #AdsPro #paidads #paidmarketing #marketing #smm #adsmanager #meta #usa #usaads

We are finding this to be a nuisance and a complete ROAS KILLER Hey Fam! We have been observing these catalogue additions on both Fb and Insta feed along with the creatives . This is added at random with random catalogues too. There is no place to control which set is connected from the commerce manager . The sets are showing random products from the catalogue and this is has been troubling our analytics and targeting. Does anyone out here also face the same issue ? Any ideas on how to tackle this would be extremely useful. Only creating new ads had the option to control which Set to connect as catalogue. Flexible ads which replaced DCT are the ones causing the most issue as individual creatives are also not trackable at the moment ! Do let me know if these are some problems being faced by many out here. Thanks ! #meta #metaads #performancemarketing

Ignore the background, focus on the breakthrough! 🚀 Meta just dropped a game-changing update for Advantage Plus shopping campaigns, and it's a game-changer for advertisers everywhere. Here's the scoop: 🎯 Targeting Revolutionized: Now, we can handpick our audience, tapping into engaged users, existing customers, and new prospects. 💡 Enhanced Flexibility: With the ability to create multiple ad sets under ASC campaigns, we have unprecedented control over our advertising strategy. 💰 Budget Control: Set budgets at the campaign level, streamlining management and maximizing efficiency. 🌐 Placement Precision: Edit ad placements and leverage audience signals to reach the right people, in the right place, at the right time. This update is currently rolling out and may not be available in all ad accounts just yet. #MetaUpdate #AdvantagePlusUpdate #ASC #perfroamcnemarketing #Metaads

Level Up Your Ads: Meta unveils 14 groundbreaking updates you can't afford to miss!😍 1. Exclusions in 'detailed targeting' will be removed by Meta, effective January 31, 2025. 2. You can now add up to 20 site links per ad. 3. New parameters for site links in reporting tools like GA4. 4. 'Offers' now part of 'Ad Sources', highlighting discounts and promo codes. 5. Manual control over 'Core setup' setting. 6. Ads to grow Instagram Broadcast channels available under Engagement objective. 7. Offline event set creation removed; new datasets required. 8. 'Ad sources' display additional items in Sales ads. 9. New feature generates full image variations for improved ad performance. 10. 'Dynamic Creative' restricted for Sales and App Promotion objectives. 11. Schedule individual ads to run at specific times. 12. Audience segments available for manual Sales campaigns. 13. Budget insights for scaling high-performing campaigns. 14. Schedule budget increases in advance for sales campaigns. 💪 Ready to take your ads to the next level? Explore these updates and start optimizing your campaigns for success. P.S.I can help you maximize your campaign performance. Let’s connect and optimize your ads! 🤝❤️ 🔗 Hit DM for a Free Ad Account Audit! #AdsPro #paidads #paidmarketing #marketing #smm #adsmanager #meta #usa #usaads

The digital ad space is evolving rapidly with advancements in RTB, data-driven strategies, and tools like Lifesight 3.0. It’s no longer just about delivering ads, but value-driven experiences that reach the right audience at the right time. With privacy regulations tightening, user-first, consent-based targeting is more critical than ever. Adaptability is key to thriving in this dynamic landscape. Excited to continue learning and leveraging new tools to prioritize user trust and transparency! What trend are you excited about? #Lifesight #UMM #ProgrammaticAds #DigitalAdvertising #RTB #AdOps #DataDrivenMarketing #DigitalTransformation

𝐌𝐞𝐭𝐚'𝐬 𝐍𝐞𝐰 𝐃𝐚𝐭𝐚 𝐑𝐞𝐬𝐭𝐫𝐢𝐜𝐭𝐢𝐨𝐧𝐬 𝐈𝐦𝐩𝐚𝐜𝐭 𝐀𝐝 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 🔒 Meta is tightening data use in its Business Tools to enhance privacy, which could complicate ad targeting and reporting for businesses. Key changes include restricting certain URL parts, potential pauses on ads using UTMs, and reduced visibility in Events Manager. 👉 What to do: *Review custom audiences *Prepare for UTM adjustments *Keep stakeholders informed Privacy matters, but these changes may affect your ad performance—stay ahead! #Meta #AdTargeting #DigitalMarketing

💥 Our favourite platform Meta, just dropped a new feature for us. Here's what's new: 1. Meta now auto-detects offers from your website 2. Seamlessly incorporates discounts into your ads 3. Shows offers to users most likely to respond 4. You can edit offers within the ad setup Question: Why should you care? 1. Boost ad effectiveness without extra work 2. Increase click-through rates with timely offers 3. Leverage Meta's smart targeting for better results 4. Perfect timing for your holiday marketing push Want to stay ahead of the competition and maximize your ad spend? Dive in to learn how this new feature could transform your Meta advertising strategy! #MetaAds #DigitalMarketing #EcommerceStrategy #Meta #DigitalMarketingTrends #DigitalMarketingNews

I WAS TESTING REACH CAMPAIGNS ON META RECENTLY & HERE ARE SOME OF MY OBSERVATIONS: 1. If you don't have a budget of more than $1k then don't, select a specific objective - run ads KIS. 2. Adv+ Targeting works best if your back-end is good, which means your ad manager is optimized to understand what specific segment of customers the ads should be shown to. So use manual (placement+specific targeting) for Reach Campaigns to avoid irrelevant ad-impression. 3. Even if you are running a Brand-Awareness campaign put a short link up-front with the caption: Order link: https--- maybe some conversion. 4. If you were to select between Video-views/Brand-awareness (reach Everytime go for the 1st one, you can retarget later but for awareness, you cannot. 5. If you are not acquisition-focused & not playing the long-term game, If you run reach campaigns you might end up wasting a lot of money. #meta #metaadstips #brandawarnss #metaadsupdate2024 #facebookads

Transitioning to first-party data has necessitated adoption of a privacy-first marketing approach that prioritizes consumer trust. The dream of hyper-personalization and precise targeting has become a reality, thanks to the power of first-party data. This has empowered marketers on a whole new level. 🚀 However, "with great power comes great responsibility". Brands should pledge to harness first-party data for targeted advertising without compromising user privacy. 💯🎯 #AdCountyMedia #TeamAdCounty #DigitalMarketing #FirstpartyData #UserPrivacy #MarketingandAdvertising #DataProtection #Personalisation #BrandLoyalty #Transparency #AR #VR