Ritabrata Bose’s Post

🚨 Meta's Latest Update: Privacy-Centered Changes for Advertisers Meta has announced significant updates to its Business Tools, introducing data restrictions that could impact how advertisers utilize custom audiences and track ad performance. As part of its continued focus on privacy, Meta will automatically limit certain data points, such as parts of URLs and custom parameters, to prevent sharing information prohibited by its Business Tools Terms. 🛑 What Does This Mean for Advertisers? Custom Audiences: If your audience relies on restricted data, your ad sets may be paused or require adjustments. Event Monitoring: The way you track events in Meta's platform will change, with restricted data no longer included in reports. Ad Targeting: Those using hyper-targeted UTMs need to monitor for potential pauses in their ads. Meta recommends auditing tracking parameters, adjusting custom audiences, and staying vigilant with reporting changes. This shift reflects the broader industry move toward enhanced user privacy, but it also presents challenges for marketers relying on detailed targeting. #metaads #privacyupdates #digitalmarketing #adtech #targeting

Meta Ads is killing off their Detailed Targeting Exclusions Function… ❌ Last week, Meta announced that from the 28th June, they would begin phasing out the feature, and it will no longer be an available option for new campaigns. However, there are two exceptions... ➡️ Exclusions already set up will remain unless the targeting is changed ➡️ Brand suitability/employment exclusions are available at the account level This change comes as Meta Ads shift their focus from detailed, manually created audiences to a more AI-powered, automated approach that will supposedly improve conversion-focused campaigns. 🤖 Since the announcement, quite a few advertisers have shared their concerns that removing these exclusions will make it difficult to target very specific audiences and that it’s actually a step back in targeting flexibility. If you need some help or advice on your Meta Ads account management, head over to our website to get in touch 👉 https://lnkd.in/ez9iqvbN --- ✅ Follow us for more digital marketing tips and updates! #MetaAds #AudienceExclusions #MetaUpdates #DetailedTargetingExclusions #PaidSocial

Advertising Update from Meta! 🚀 Meta is making big changes to help advertisers get the most out of their campaigns. Starting soon, they’re removing detailed targeting exclusions. Why? Because their tests showed an impressive 22.6% decrease in Cost Per Conversion (CPC) without these exclusions 📉💰 What you need to know: → Better Performance: Campaigns without detailed targeting exclusions performed better, with a significant drop in CPC. → Alternatives: You can still use custom audience exclusions to fine-tune your ads. → Timeline: Existing campaigns won’t be affected until January 31, 2025, so you have time to adjust. This change will be gradual, so keep an eye out for updates. Read more on Social Media Today, LLC 🔗 https://lnkd.in/gbys-QJD #Meta #DigitalMarketing #Ads #SocialMediaMarketing #Update #Audience #Targeting

I recently had a conversation with a client about the almighty Meta algorithm. The initial sentiment of the conversation was that the algorithm giveth, and it taketh. I’ll never claim to be an expert on how any algorithm works, but I argued that leaning on the Meta algorithm (or that of any platform) to do all the hard work for us probably wasn’t the best approach. Many of these ad platform bidding and targeting models were designed with DTC brands in mind first. These brands have a high volume of transactions, which works to their advantage when feeding an algorithm more data to make higher quality decisions. However, some brands simply don’t have a high volume of closed deal data which they can share with a platform like Meta. This changes how someone like me pulls different levers both in and out of the ad platform, but it doesn’t have to hinder performance. Meta doesn’t secretly know which people are going to become a lead and buy, but withhold those users based on some arbitrary qualification metric. Even without in-platform data to lean on, we can guide these algorithms and broad audiences with messaging and proper exclusions. - - - - - If you’ve found this insightful, I share the actual work I do to help my clients grow their paid media programs in my weekly newsletter. You can subscribe through the link in my profile. #paidmedia #digitalmarketing #growthmarketing

Some Meta Ads news from our PPC team! 🧑💻 Meta will be phasing out their Detailed Targeting Exclusions function from the 28th June. See the post below for full details! 👇 #PaidSocial #MetaAds #PPCAgency

Meta dropped Advantage+ Audience last August of 2023, and it's a game-changer. But let's keep it real: a lot of us are still figuring it out. 🤔 Here's the deal: Advantage+ Audience is like supercharged targeting for your ads. 🚀 It uses fancy AI to find the right people based on what they do online. Cool, huh? But here's the scoop: while it's awesome for boosting conversions, it's not always the go-to. Sometimes, you still need that old-school control. 🎯 Stick with the Original options when you're targeting specific groups. Here's the plan: rock Advantage+ Audience for conversions, but don't sleep on the original options. And hey, try out Meta's audience suggestions—they might surprise you! Just keep it simple with your ad campaigns. Advantage+ Audience rocks, but mix it up and see what works best for you. #Meta #DigitalMarketing #AudienceTargeting #Conversions

🚀 Meta's New Updates: What's Changing and Why It Matters! Meta has just rolled out some exciting updates, and they’re set to transform the way businesses and creators connect with their audiences. Here's what you need to know: 1️⃣ Enhanced Ad Targeting Tools – Precision targeting just got better, helping businesses reach the right people at the right time. 2️⃣ AI-Powered Insights – Meta's AI tools now offer deeper analytics for better decision-making. 3️⃣ Augmented Reality (AR) Innovations – AR filters and effects are more customizable, opening new creative possibilities for brands. 4️⃣ Improved Reels Features – Better editing tools and cross-platform functionality make content creation more seamless. For marketers, these updates are a game-changer. It’s time to adapt, explore, and leverage these tools to stay ahead in the competitive digital landscape. What do you think of these updates? Share your thoughts in the comments below! 👇 #DigitalMarketing #MetaUpdates #SocialMediaTrends

🚨 Big News for Advertisers on Meta 🚨 Starting July 15th, Meta has officially *removed* Detailed Targeting Exclusions. 📉 This change is aimed at pushing broader, automated campaigns—but what does it mean for you? For many advertisers, detailed targeting exclusions have been a critical tool to ensure ads reach the most relevant audiences. Now, Meta claims that removing this feature can boost campaign performance. In fact, one advertiser reported a 22% decrease in cost per conversion by not using detailed targeting exclusion📈 But here’s the catch: While you can no longer use this feature in new campaigns, you still have until **January 2025** to adjust your existing ones before they start throwing errors. What should you do?🔍 ✔️ Review your current campaigns and ad sets ASAP. ✔️ Make the necessary changes to avoid future disruptions. Stay tuned for more insights on performance marketing, data analysis, creative strategies, and app marketing. Follow me for the latest updates in digital marketing and growth strategies. #DigitalMarketing #MetaAds #PerformanceMarketing #Targeting #GrowthHacking #AdCampaigns

Wow, Meta Ads are seriously impressive! 🌟 Over the weekend, we launched a campaign with a variety of ad formats: a short video, a long video, and a static post, each targeting different audience segments. Here's where it gets exciting: the 60-second video totally stole the show, racking up over 53 leads in just two days! I’m absolutely loving the learning curve and the chance to work with my incredible team lead and teammates. The whole experience has been eye-opening and thrilling. Meta Ads are proving to be a powerful tool, and I can't wait to see where we go from here! #MetaAds #DigitalMarketing #AdCampaign #MarketingSuccess #LeadGeneration #AdvertisingMagic #MarketingTips #VideoMarketing #SocialMediaAds #CampaignResults #MarketingTeam #InnovationInMarketing #MetaAdsSuccess #AdCreatives #GrowthHacking