Transitioning to first-party data has necessitated adoption of a privacy-first marketing approach that prioritizes consumer trust. The dream of hyper-personalization and precise targeting has become a reality, thanks to the power of first-party data. This has empowered marketers on a whole new level. 🚀 However, "with great power comes great responsibility". Brands should pledge to harness first-party data for targeted advertising without compromising user privacy. 💯🎯 #AdCountyMedia #TeamAdCounty #DigitalMarketing #FirstpartyData #UserPrivacy #MarketingandAdvertising #DataProtection #Personalisation #BrandLoyalty #Transparency #AR #VR
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Producer of Original Squatty Potty and Purple Mattress Videos. I Write, Direct and Produce Ads that Drive Millions in Sales and Blow Up Businesses and Brands.
Yeah, this is definitely how I feel about Meta Reps and Gurus… But luckily there’s a custom solution for each type of company. 😎👊🏼💥 #AdBuying #VideoMarketing #ForgetOneSizeFitsAll #CustomMarketing #SocialMediaMarketing #DigitalMarketing #MetaAds #FacebookAds
Ever feel like Meta's ad advice contradicts itself more than a politician's promises? One rep pushes BROAD audiences and "magic AI," while another swears by SUPER SPECIFIC targeting? 🎯️ Hold on, there's HOPE! Forget the "one-size-fits-all" nonsense. Those $50 impulse buys have a totally different buying journey than your $500 investments! Tired of DROWNING in conflicting ad strategies? There's a NEW WAY: The CUSTOM Approach to Meta Ads! In Part 2 (FREE!), you'll discover:⬇️ ▪️Why "magic formulas" DON'T work. ▪️Unlock CUSTOM Strategies for Measurable Growth. ▪️How to stop WASTING ad spend. Sound good? Type "CUSTOM" in the comments below to access Part 2 for FREE and finally master your Meta Ads! #marketingtips #metaproblems #customstrategy #MarketingHelp #getsmart #unlockgrowth
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🚀 RummyCircle (Games24x7) achieved a remarkable 4x boost in scale with mDSP! Are you ready to unlock similar levels of growth? At mDSP, we powered RummyCircle’s remarkable growth across several key KPIs through AI-driven audience insights, precision targeting, and creative optimization. Our platform, perfectly suited for gaming apps, combined with our team of experts, is primed to accelerate growth, boost user engagement, and optimize performance—making us the ideal partner for your success. Is your gaming app ready for its next big leap? Let’s explore how we can do the same for you. Reach us at [email protected] to know more! #GrowWithmDSP #RummyCircle #RealMoneyGaming #ScaleUp #GamingMarketing
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Navigating the Digital Landscape: The Evolution of Digital Advertising Trends in 2024 In an era of rapid technological advancement, it is imperative for marketers to remain attuned to the latest developments in digital advertising. As we step into 2024, we anticipate groundbreaking innovations such as AI-driven ad targeting, immersive AR/VR experiences, and seamless e-commerce integration within social media platforms. These trends are not merely enhancements; they are fundamentally reshaping the landscape of consumer engagement and defining the future of digital marketing success. Uncover the strategies that will position you at the forefront of this evolving industry: https://lnkd.in/gBQA4EpV #DigitalAdvertising #MarketingTrends #AIinMarketing #ARVR #SocialCommerce #PrivacyFirst #SultaniMarketing
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Meta Shares Notes on the Development of Its AI-Based Ad Targeting Systems https://ow.ly/Orfe50QFlwu Some new notes from Meta's ad team on its evolving #AI #AdTools #Meta #MetaAI #MetaAIAdTargetingSystems #AdTargetingSystems #SocialMedia #KnowYourSocial
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🚨 Starting on March 27th, 2024, Meta will launch new and enhanced audience reporting breakdowns within Advantage+ shopping campaigns. You will soon be able to define both your engaged and existing customers using custom audiences in ad account settings, which allows them to receive reporting breakdowns for new, engaged, and existing customers. With this feature, Meta hopes to provide more granular reporting breakdowns and insights to Advantage+ shopping campaigns, enabling you to better understand your audience segments and tailor advertising strategies accordingly. Please note that these changes impact audience reporting only and do not affect budget controls. You can continue to set a budget cap for existing customers using the Existing Customer Budget Cap. Who else is excited to test it out??
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🎉 "Finally! The feature we've been waiting for! Meta Needs this Breakdown to Provide Transparency Around Audience Expansion. 📈 Dive into the nitty-gritty of how this will change our ad game! 🚀 Curious? Read the full scoop 👉https://lnkd.in/eRs9EKWh #Marketing #AdTech #MetaAds #Mediabuying #Jonloomer #DigitalMarketing #Meta #PPC #Advertising" 💥
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As #CTV takes center stage in advertising, contextual targeting is unlocking its full potential for publishers 📺 At the recent Beachfront (now part of Seedtag) CTV Publisher Summit, we explored how advanced contextual AI can enhance campaign relevance & drive monetization while protecting privacy. Find all the insights on the tools & tech reshaping CTV ad experiences for publishers & audiences alike, straight from Seedtag President North America Brian Danzis & Beachfront VP Business Development Marni Rommel: https://hubs.li/Q02X6-QV0 #CTVAdvertising #ContextualTV #CTVPublisherSummit2024
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