Google AdWords Mobile App Conversion Update: July 2017

Dear Friends,

Starting in July, Google AdWords rolling out new ways to measure engagement with your mobile app campaigns.

Improved reporting to help you gain more insights into your app campaigns

Better post-install attribution: In-app conversions, like signups or sales, will now be credited to a campaign only if that same campaign drove the app installation. This update better aligns with how AdWords and App Attribution Partners report installs, which should give you more uniform reporting.

More consistent third-party app reporting: If you use an App Attribution Partner with AdWords, your account will automatically upgrade to our new integrated app measurement. This upgrade is designed to make it easier for you to work with your app metrics across all platforms. You'll see a notification in your account once the upgrade begins.

AdWords strongly recommend you avoid making changes to your conversion settings during the upgrade process. Your account will temporarily show duplicate conversion events, however this won't affect your automated bidding strategies.

Note:

No action is needed on your part. These updates will appear in your account automatically starting July 2017. We suggest you monitor your performance metrics and your bids after these updates take effect, as you may see shifts in reported app campaign conversions.

For More Help Visit Here:

https://support.google.com/adwords/answer/7439471?utm_source=email&utm_medium=msa&utm_campaign=appmeasurementjune17

https://support.google.com/adwords/answer/7382262?utm_source=email&utm_medium=msa&utm_campaign=appmeasurementjune17