ATHUL K’s Post

🚨𝗠𝗲𝘁𝗮’𝘀 𝗗𝗮𝘁𝗮 𝗖𝗵𝗮𝗻𝗴𝗲𝘀: 𝗪𝗵𝗮𝘁 𝗘𝘃𝗲𝗿𝘆 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿 𝗡𝗲𝗲𝗱𝘀 𝘁𝗼 𝗞𝗻𝗼𝘄! Meta is tightening data privacy, and it could affect your ad targeting. If your ads rely on highly specific URLs and custom parameters, here’s what you need to watch out for: 𝗞𝗲𝘆 𝗖𝗵𝗮𝗻𝗴𝗲𝘀: Meta is restricting some URL data, which might pause your ads. Tracking in Events Manager could be reduced, making it harder to measure results. 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗖𝗮𝗻 𝗗𝗼: Prepare to adjust your UTM links to avoid any disruption. Stay Ready: Meta’s focus on privacy is great, but it means we need to stay flexible. Review your strategies to ensure smooth performance. #DigitalMarketing #MetaAds #PrivacyUpdates #AdTargeting

📣 We have an exciting announcement! Optable has partnered with ID5.io to enhance audience addressability and offer an efficient solution for cookieless ad targeting. The ID5 identity framework seamlessly integrates with Optable’s real-time Identity Resolution to increase audience addressability while preserving user privacy. Along with the identity solution, the partnership empowers publishers to grow their revenues by activating the ID5 ID within the Optable platform for Data Collaboration with their ad partners. Charlie Morris of Mediavine commented: "By combining Optable's capabilities with ID5's identity infrastructure, Mediavine can now create and activate unique, valuable audiences at an unprecedented scale in both programmatic and direct channels." Learn more about how this solution can help your ad business here: https://lnkd.in/egSJzdyx Read the full press release here: https://lnkd.in/ev5BVGnH #IdentityResolution #DataCollaboration #Addressability

Have you considered how Googles transition from third party data will impact your Meta targeting? Meta has previously relied on third party data to create interest based groups and audiences, but this will no longer be the case. How we target new users is going to have to change. Are you prepared with alternative methods? #metaadvertising #thirdpartydata #firstpartydata

TikTok Takes Aim at Meta with AI-Powered Ad Solutions TikTok has rolled out AI-driven ad solutions to rival Meta's dominance. The new Smart+ suite automates targeting, bidding, and creative selection, making it easier for businesses to reach their audience. Stay ahead of the game with Purple Cow's expert digital marketing services. Get in touch with us to learn more about how we can help you succeed in the digital landscape. #MUB #PCIS #PurpleCowServices #PurpleCow #DigitalMarketing #Ecommerce #AIAdvertising #TikTokAds #Meta #AdvertisingWeek #SmartSuite #AIpowered #DigitalMarketingAgency #PurpleCowServices

TikTok Takes Aim at Meta with AI-Powered Ad Solutions TikTok has rolled out AI-driven ad solutions to rival Meta's dominance. The new Smart+ suite automates targeting, bidding, and creative selection, making it easier for businesses to reach their audience. Stay ahead of the game with Purple Cow's expert digital marketing services. Get in touch with us to learn more about how we can help you succeed in the digital landscape. #MUB #PCIS #PurpleCowServices #PurpleCow #DigitalMarketing #Ecommerce #AIAdvertising #TikTokAds #Meta #AdvertisingWeek #SmartSuite #AIpowered #DigitalMarketingAgency #PurpleCowServices

Many brands I've audited claim broad targeting hasn't worked for them. It made sense since they weren't providing Meta's ad technology with what it needs to work effectively! Why can't they do this? Because they weren't prioritizing their creative strategy. To let Meta's ad technology find your audience automatically, focus on your creatives! Why? Because broad targeting and creative strategy are inseparable. Your creatives and messaging provide Meta's machine learning with the data it needs to identify your ideal audience. ---------- Useful? For more → HAMZA JALIL P.S. I can assist you in achieving peak campaign performance. Let’s connect and fine-tune your ads🤝 🔗 Connect with me for a Free Ad Account Audit! #metaads #ecommercemarketing #googleads #paidads #adsexpert

Meta Ads for User Subscriptions 🪄🪅 Pros: 1. Advanced Targeting: Reach specific audiences with Facebook’s detailed targeting options. 2. Wide Reach: Access a vast and diverse user base across Facebook and Instagram. 3. A/B Testing: Easily test different ad creatives to optimize performance. Cons: 1. Privacy Concerns: Recent changes in data privacy policies may affect targeting accuracy. 2. Ad Costs: Prices can be high, especially in competitive niches. 3. Ad Saturation: Users may become desensitized to frequent ads. Traffic Quality: Meta’s platforms deliver high-quality traffic due to advanced targeting and a diverse user base, but recent privacy changes may impact the precision of your audience reach. #MetaAds #Subscriptions #AppGrowth

🚀 EVADAV just got better! 🚀 We’re excited to announce two new features that will elevate your campaigns: 1️⃣ iOS 18 Targeting: Now you can reach users with the latest iOS version, ensuring your ads connect with the most up-to-date audience. 2️⃣ Traffic Volume Chart: Get real-time insights into traffic volumes based on your bid, allowing you to optimize CPC/CPV strategies before launching. 💡 What’s in it for you? More precise targeting and smarter campaign planning for better results. 🔗 Find out more on the blog: https://lnkd.in/eR3MSENR #EVADAV #iOS18Targeting #TrafficVolume #AdTech #DigitalMarketing

ThinkNow is excited to announce that we’ve launched new audience segments powered by ThinkNow Online Panels—built on ethically sourced, consent-based data. Now live on top DSPs like The Trade Desk (TTD), DV360, and Xandr! Plus, we’re introducing ThinkNow ContextualPlus audiences—available on The Trade Desk, PubMatic and Xandr. Our ContextualPlus audiences avoid the common restrictions many DSPs place on traditional targeting, such as those related to race, gender, or political affiliation, allowing you to reach your desired audiences without those limitations. Turn your media spend into a market advantage. Select ThinkNow Audiences for your programmatic advertising campaigns today. Have questions? Schedule a free discovery call to get the answers you need. https://ow.ly/rQQi50UchSl #ThinkNowAudiences #AudienceSegmentation #ProgrammaticAdvertising #DigitalAdvertising

With the cookieless era on the horizon, navigating the shift in ad targeting is more important now than ever. Our solution? SORT®, Undertone's privacy-safe targeting technology that enables us to find the audiences most interested in your brand in that moment, across all browsers and devices! SORT® is a privacy win for all: * Privacy-compliant targeting solution that does not collect PII and adheres to all industry regulations * Verified to deliver CTR up to 2x higher than cookie-based methods * Scaleable across Undertone's full publisher network, browsers, devices, and ad formats * Great complement to other targeting tactics, helping expand reach on browsers/devices missed with cookies What are you waiting for? Email SORT@Undertone.com to join the cookieless revolution and get SORT® on your plans today! #goPERI #cookieless #performance #privacy #targeting #technews