Arizent’s Post

Commenting isn’t just about what you say. That’s half of the puzzle - the first touch point. If you’re putting out: - Good questions - Back stories - Stats It nudges people to join the conversation. And when that happens, they like your content, follow you and DM. The only way this becomes fruitful is when your comments are targeted towards your ICP then it means you’ll get quality leads. But if your main goal isn’t to get leads, this approach works to get engagement when your comments are about thought leadership and market expertise.

This may sound like a bit of tough love. But as those words suggest, I do it out of deep interest in, and concern for, people running thought leadership research groups. They sit on one of the hottest seats in B2B companies today. Their job -- overseeing studies that must produce groundbreaking insights -- is a ton of pressure. They are applauded when marketing programs that showcase their content do well, and derided when they don’t. With that in mind, I offer my most important advice about thriving at this work. https://lnkd.in/ez5E7qA2 #b2bcontent #thoughtleadership #contentmarketing

🚀 Embrace Your Inner Doer: Crafting Compelling Messaging in the Tech World! 🚀 In a world where standing out is paramount, understanding what captures attention and drives customer engagement is key. It’s about articulating your core differentiation, even tailoring your AI to flow seamlessly with your vision. Remember, every story is unique and compelling—yours included! We all strive to bring deep analysis and insight to every marketing project, big or small. But what sets us apart is our ability to distill and craft messaging that is simple, provocative, and spot-on every single time. It’s about working hard to beat the competition and being the team that listens, positions, and delivers your message better—why not be that team yourself? In a cutthroat tech industry, embracing the subtle art of not giving a F can be your guide, along with drawing inspiration from Steve Jobs’ iconic videos. Be creative and careful at every step of the journey, whether you’re an investor, founder, techie, or technophobe. Messaging knows no rules—it’s about setting yourself apart, positioning yourself, and coming up with a narrative that inspires and resonates. That’s where Rob Cheng and his MVB Pyramid steps come in. From content and collateral to creative to positioning to ICP, Rob’s MVB offers true value in crafting a narrative that speaks volumes. Don’t miss out—sign up for his MVB before the price goes higher, and empower yourself to stand out in the tech landscape! 💡💼 #TechIndustry #MessagingMastery #CreativeDoer My hat is off to https://lnkd.in/eEp8aT_F

Creating and distributing content on social, and not engaging with those who like and comment is like throwing a party and then the sitting alone in the corner not talking to anyone you invited. Executive-level thought leadership is probably the most capital efficient way to build affinity to your brand for #consultingfirm founders and leaders, even though it is incredibly resource intensive. Yet, I consistently see #consulting and #advisory firm leaders leaving money on the table. Every post you put out on this platform, you should be doing with activation in mind: - Does this show your expertise? - Does content appeal to the right people? - Will this encourage engagement? - What types of comments or questions will people have? - What other related content or information can I point people to? - What follow-up questions can I ask people about this topic? Answering these questions and planning your activation will help you start more conversations based on the content you put out, and the more conversations you can have, the more business you will generate. STRATEGY > DISTRIBUTION > ACTIVATION https://lnkd.in/gun_hNZC #consultingsuccess #consultingbusiness #consultinggrowth

One of the most powerful things thought leadership can do is create demand. In more than a decade of ghostwriting thought leadership for many of the leading companies in adtech and martech, I've witnessed this firsthand. Of course, I've also heard plenty of people discount thought leadership by insisting that it's only real function is to create a favorable impression. In truth, thought leadership can do both (and a lot more)... #thoughtleadership #adtech #martech #b2bmarketing https://lnkd.in/gDYj4Nny

Is expanding your thought leadership on your list of goals this year? I feel like I've been hearing this pop back up as a personal and professional goal for a lot of people and companies lately. And it's a great goal to have! If you're looking for ideas to get started, this article from the always awesome Ashley Faus breaks the core elements of thought leadership out into 4 pillars you can use to turn your ideas into a strategy to make it happen. https://lnkd.in/ggZhkuuB #mpb2b #b2b #marketing #leadership #thoughtleadership

💡 Positioning yourself as a thought leader in your industry can be key to building customer relationships, and creating new opportunities. 📢 When business leaders create articles, you're not just providing information to your audience, you're demonstrating expertise and adding value. This content creates meaningful connections, positions your brand as an industry leader, and helps you gain credibility with customers, prospects and peers. ➡️ What do you think? If you need support with your content strategy, send me a message! #ThoughtLeadership #BusinessStrategy #ContentMarketing

94% of LinkedIn users aren’t leveraging their content for thought leadership → Are you one of them? Most people stick to generic posts or share others’ content. Do you want to be seen as a thought leader? →  it’s time to get personal Here’s how to stand out: 1️⃣ Share unique insights → What do you know that others don’t? 2️⃣ Use examples from your experience →  Show how you’ve overcome challenges 3️⃣ Tell personal stories related to your work → Stories create connection. Let people see you as a person. 4️⃣ Question industry standards → If everyone’s saying one thing, explore the other side. 5️⃣ Challenge common solutions → Ask, “Is there a better way?” and share your perspective. Thought leadership doesn’t come from playing it safe. Or giving generic advice. Get more specific and authentic. And more people will connect with you. Are you ready to go dive below the surface? Try these tips and start building trust with your audience. ------------ 📌P.S.: For Q4 I'm offering anyone who wants to test my service 5 posts for free - simple DM me '5 posts' to get started.

Ethical resistance can be a game-changer in thought leadership. By pushing against the "content-industrial complex" and focusing on meaningful connections, marketers can build trust, inspire deeper relationships, and drive industry innovation. How do you ensure your thought leadership rises above the noise? Link: https://lnkd.in/gJ5KR4fH #LeadershipDevelopment #MarketingInnovation #EthicalMarketing

How to Become a Thought Leader & Why It Matters ? Building authority isn’t just a trend—it’s the real driver behind sustainable business growth. More and more founders are realizing that a strong personal brand is built on trust and expertise, not just fame. It’s about becoming the go-to person in your field, the one people turn to for insights and guidance. 🔑 Here’s the game-changer: Authority is what turns attention into long-term relationships and business opportunities. The 4-Step Process to Become an Industry Authority: 1️⃣ Focus on Your Expertise – Share your unique insights consistently. 2️⃣ Publish Valuable Content – Offer actionable insights that solve real problems. 3️⃣ Engage with Your Audience – Start meaningful conversations and build connections. 4️⃣ Turn Trust into Conversions – Leverage that trust to create new business opportunities. 🤝 Why Focus on Authority? While getting noticed is great, authority is what builds lasting trust. And when your audience trusts you, they choose your solutions over anyone else’s. 📊 Key Components to Building Authority: Repetition Effect: Sharing valuable insights consistently helps you become the trusted expert. Authority Bias: People naturally trust those who are seen as experts in their field. Halo Effect: Being an authority in one area boosts your overall brand credibility. 💡 What Makes a Thought Leader? Deep Expertise: Recognized by peers, customers, and industry leaders for your knowledge. Original Ideas: Bringing fresh perspectives that push the conversation forward. Credibility: Built through consistent, high-value content and authentic engagement. 🎯 Why Become a Thought Leader? Position yourself as a leader in your industry, and your brand will be associated with insight and authority. This builds trust, attracts the right audience, and opens up real business opportunities. 🌱 The Reward: Recognition and more business! As your authority grows, so does your ability to connect with new partners, clients, and opportunities. Ready to build your authority and make a meaningful impact? Let’s explore how focusing on insight, expertise, and value can drive your business forward. #ThoughtLeadership #AuthorityMarketing #ContentStrategy #BusinessGrowth #MarketingTips