Whitney Parker Mitchell

To effectively market your concrete contracting services, you need a solid digital strategy. Start by optimizing local search with consistent contact information, positive reviews, and location-specific keywords. Use relevant keywords like "residential concrete contractor in New York" to boost visibility. Create valuable content showcasing your expertise, such as concrete maintenance tips and project case studies. Build high-quality backlinks by partnering with local home improvement blogs and engaging in local directories. Guarantee a seamless mobile experience with responsive design and fast loading times. By mastering these strategies, you'll be well on your way to increasing your online visibility and attracting more clients.

6

Does Your SEO Agency Know the Difference Between Local and National SEO? I recently worked with a Connecticut law firm that was puzzled by their lack of local clients despite investing heavily in SEO over two years. Their website traffic was high, which seemed promising at first glance. However, a deeper dive revealed a critical issue. Their SEO agency had been optimizing their site for national keywords instead of local ones. As a result, they were attracting visitors from all over the country—people unlikely to seek legal services in Connecticut. The impressive traffic numbers were misleading; they weren't reaching the audience that mattered most to their business. We helped them pivot to a local SEO strategy, focusing on keywords relevant to their practice areas within Connecticut. This shift led to a significant increase in qualified local leads and revitalized their growth trajectory. The lesson here? High website traffic doesn't always equate to effective marketing. It's essential to reach the right audience—those who are most likely to become your clients. Is your SEO agency targeting the keywords that matter for your business? It might be time to reassess and ensure your strategy aligns with your goals.

Which marketing metrics do you track to scale your business? In my latest blog, I go deeper into SaaS marketing metrics that go beyond just the basics. Discover how ARPA and CLTV can: ✅ Guide strategic pricing and budgeting decisions ✅ Enhance customer retention efforts ✅ Drive more targeted product development Read the full article below. 👇 https://lnkd.in/dmm6fwg4 By the way, are you thinking of taking your SaaS strategy global? Book a free consultation with us at @TomatoesDigital. We’ll help you make sense of your data and drive a more strategic approach to digital marketing.

3

Unlock the potential of your business with expert Search Engine Optimization in Boston! 🌟 Boost your online presence, drive traffic, and rank higher on search engines. Let’s get your website the visibility it deserves! 📈 #SEO #Boston #OnlineSuccess

18

1 Comment

Is your brand ready to send out an RFP? Here are 19 mistakes to steer clear of, according to agency experts on Forbes! https://lnkd.in/gjpCS7xv #agencies #forbes #rfp #brands #digitalmarketing AdLift Inc. AdLift India

30

Boost your brand’s visibility with PSM Marketing’s Content Marketing services. Engaging, SEO-driven content that drives results. #ContentMarketing #SEO

1

1 Comment

Website Design Baltimore SEO Audit🔍  Unlock your site's true potential with our SEO Audit: ✅ Boost on-page optimization ✅ Strengthen off-page strategies ✅ Master technical SEO Don't let your competitors steal the spotlight! Let's make your website the star of search results. 🌟 Let's chat! 📈 https://lnkd.in/eFRM9nZe #SEOAudit #SearchEngineOptimization #WebsiteDesignBaltimore

1

Here's a fresh guide for any cloud-based SaaS providers out there on digital accessibility and compliance with updates to the ADA and upcoming European Accessibility Act. Note, the EAA is really something everyone needs to pay attention to. https://lnkd.in/eS9bEuQE

1

How does your brand’s domain authority compare with your competitors? Learn what it means and what to do about it in my latest Navitas Marketing blog post.

2

2 Comments

Check out the latest @pdxmindshare mention on @BizJournalTrust: Six expert strategies for crafting effective digital CTAs https://ow.ly/QrFJ50ThNrN #digitalmarketing #CTAs #conversionoptimization

1

Customer retention strategies are evolving rapidly. In this week's #TuesdayTips, B2B CMOs share what's working now: 🤗 Hug your customers (metaphorically) 🦸‍♀️ Make your clients the heroes 🔄 Develop a solid re-engagement strategy 💬 Prioritize relationships over transactions 🤝 Be an authentic community steward 📅 Schedule regular value check-ins Tune in to hear how CMOs James B. Stanton of Empyrean, Bindu Chellappan of Corpay, Kate Campbell of York IE, Grant Johnson, and Lesley Davis (Norwood) of Waggoner Engineering are revolutionizing their #CustomerRetention approaches. What retention tactics are working for you? Drop a comment below 👇

21

20 Comments

By understanding how AI influences search, small businesses can optimize their local SEO strategies to compete with the big players in their area. Read more 👉 https://lttr.ai/AXiQX

1

I enjoyed writing this article for Convince & Convert: Small Businesses’ Struggle for Marketing Confidence in Turbulent Times https://lnkd.in/eNuAayaj with Constant Contact & Ascend2 research.

14

ICYMI: Our VRNation (formerly NWVRP) panel covered pressing issues like where to invest marketing dollars and how to work with marketing agencies to get the best results. But most importantly we talked about investing in your brand to build equity that shows a return in repeat guests, five star reviews, and referrals to get new properties in your program. This is the handout we shared during our session. Posting it here in case it's helpful for anyone else - and thanks to those who attended! It was a great discussion! Shaina Anderegg Tera Lorimer

5