Customer retention strategies are evolving rapidly. In this week's #TuesdayTips, B2B CMOs share what's working now: 🤗 Hug your customers (metaphorically) 🦸♀️ Make your clients the heroes 🔄 Develop a solid re-engagement strategy 💬 Prioritize relationships over transactions 🤝 Be an authentic community steward 📅 Schedule regular value check-ins Tune in to hear how CMOs James B. Stanton of Empyrean, Bindu Chellappan of Corpay, Kate Campbell of York IE, Grant Johnson, and Lesley Davis (Norwood) of Waggoner Engineering are revolutionizing their #CustomerRetention approaches. What retention tactics are working for you? Drop a comment below 👇
I love what Grant Johnson shared about how to up the odds that clients/customers are "lovin' you instead of leavin' you": regular check-ins to take their pulse and make sure you're delivering. Thanks Drew!
Customer retention really comes down to showing your clients THEY MATTER beyond the transaction. I also love the idea of making clients the heroes of their own success stories. It builds trust and long-term loyalty! I'm curious--what’s been the most surprising re-engagement strategy that’s worked for you?
"Relationships over transactions" - seems simple enough...
Lesley from Waggoner Engineering tip fits in with a program I have run. It's an academic scholarship. I did one student machinists and my company that sold metal working tools.
Make your customers the hero. Relationships over transactions. Be an authentic community steward. ➡ This is the way! 🙌
I especially love the focus on prioritizing relationships over transactions and making your clients the heroes. The idea of planning regular value check-ins—consistent touch points keep the relationship strong— is so critical.
I like the idea of prioritizing relationships over transactions. Nowadays, even getting a cup of coffee can feel very transactional, so I think it's important to prioritize genuine connection to build long term relationships.
I used to think that I was the "hero", but my clients are the "hero." I am just their "guide" when they encounter a real-world marketing obstacle.
We prioritize client relationships and I love the idea of having a solid re-engagement strategy! That's something we need to think about and build a flow/plan.
Marketing Leader and Tech Company Builder
2moGreat insights! Another powerful strategy is leveraging customer data to personalize experiences. According to Nir Eyal, understanding customer behavior can help tailor interactions that resonate deeply. Also, consider implementing a feedback loop. Regularly gathering and acting on customer feedback can foster loyalty and trust. Lastly, don't underestimate the power of storytelling. As Donald Miller suggests, crafting compelling narratives around your brand can create emotional connections that keep customers engaged.