Prashant Puri’s Post

Steve Boehler and his team have compiled an excellent guide for #CMO's on what to consider before initiating a pitch. The first and foremost advice? "Be certain a change is warranted." One effective method to ensure this is by conducting regular, data-driven agency appraisals. Such assessments provide crucial insights, allowing CMOs and their teams to analyze their agency relationships thoughtfully and strategically to identify any issues and decide if they justify a change. Discover how to conduct your own self-service appraisal by visiting: https://lnkd.in/eztQ8QwV Association of National Advertisers 4A's American Advertising Federation ProcureCon US #agencyassessment #agencyappraisal #agencyevaluation #marketing #procurement #marketingprocurement #marketingoperations #agencyreview

RFP's are a significant effort for both brands and agencies. Check out my insights on what CMO's could do to enhance this process with a marketing-led approach, as featured in Mumbrella. 🔗 https://lnkd.in/gjSc7AQa

How Brands Can Have Successful Agency Relationships [Part 1] via @sejournal, @coreydmorris If you're working with a marketing or ad agency, or about to, there are 7 key aspects to have a successful client/agency relationship. The post How Brands Can Have Successful Agency Relationships [Part 1] appeared first on Search Engine Journal. 𝗖𝗼𝗺𝗺𝗲𝗻𝘁 𝘆𝗼𝘂𝗿 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝗶𝗻 𝘁𝗵𝗶𝘀 𝗮𝗿𝗲𝗮!

Why brands shouldn't just hire an agency you've worked with before... We know… We know… This may be an unpopular opinion, but hear us out. Both brands and agencies should be focused on making sure the relationship is the right fit for your current organization. Before entering into any long term committed relationship (especially one that involves a great deal of time, money and energy), both brands and agencies should make sure that this is the right fit for all parties. Here's why: -Your business needs at your new company are likely different than the business needs of your previous company. -Your agency team may likely not be the same team you worked with previously. -Your current budget, scope, needs, etc. are likely different than they were previously. The cost of getting this relationship wrong is too significant for both brands and agencies. Doing a thorough vetting process allows for the insights needed across teams to make this big decision. Even if prior relationships exist, making sure that this scope (at this current moment) is the right fit is worth it. And, doing an RFP will help with adoption of the new agency across the marketing organization, as the team will be invested in the relationship built with the agency rather than being told they must work with a new partner. #agencyRFP #marketingandadvertising #advertisingagency Ad Age ADWEEK 4A's

🤔 Thinking about an agency search? AAR Partners has successfully been managing reviews for marketers and forging enduring partnerships for 44 years… 💥 We know what sounds like a simple little matchmaking process can easily turn into a complex, expensive and time-consuming ordeal. Here are a few reasons why an agency search is often more complicated than it seems… 👇🏻 1. Diverse Expertise: Agencies often specialize in various niches—digital marketing, public relations, content creation, and more. Identifying the right blend of skills to meet your specific needs can be challenging. 2. Cultural Fit: Beyond skills, the agency's culture must align with your brand's values. A misalignment can lead to friction and ineffective collaboration. 3. Evolving Landscape: The agency landscape is constantly changing, with new technologies and trends emerging regularly. Finding an agency that stays ahead of the curve is essential but can be tricky. 4. Client Relationships: Every agency has a portfolio of clients. Understanding their client relationships and how they manage them can be critical to ensuring they will prioritize your needs. 5. Budget Considerations: Balancing quality and cost is a perennial challenge. The cheapest option may not deliver the results you want, while top-tier agencies may stretch your budget thin. 6. Measuring Success: Different agencies have various metrics for success. Ensuring they align with your goals from the outset is crucial for a fruitful partnership. 📓 As you embark on this journey, take the time to clarify your objectives, conduct thorough research, and consider speaking confidentially with AAR Partners before embarking on an agency search. 🔍 Take a peak at what our recent clients from Chamberlain Group have said about our team at AAR Partners who managed their agency search swiftly and successfully. 🙏 Thanks again, Gina Hardy and Mark Andeer for trusting Kim Hunt and me with your agency search! #Marketing #Communications #AgencySearch #BusinessStrategy #Marketers #Brands CMO Council Association of National Advertisers American Marketing Association

I wanted to share a quick story with you that perfectly illustrates the importance of values, missions, and ethos in making purchasing decisions—whether it's for something personal or professional. As someone who stands at 5' 10", finding the right trousers has always been a bit of a challenge. Opting for "long" or "tall" often prevents me with wearing trousers that resemble peddle pushers—a look I haven't sported since the late 90s! Recently, I came across a brand called Lucy and Yak. They offer dungarees for all heights, shapes, and sizes, ensuring a perfect fit for everyone. But what really stood out to me was their commitment to sustainability, ethical manufacturing, and inclusive sizing. Their values and mission align perfectly with what I look for when making a purchase. This got me thinking about our own partnerships and the criteria we prioritise. I'm interested, when choosing a PPC agency, how important are their values, mission, and ethos to you? Are these factors as crucial to you as their technical expertise and track record? Our mission is centered on: - Transparency - Honesty - Clear and concise communication of risk versus reward Do you prioritise alignment in values when selecting a PPC agency, or do you focus solely on performance metrics and results?

Working with a marketing agency can be invaluable in boosting your brand, increasing sales and helping your brand stand out in the crowd. But how do you know if you're getting the most from your agency? Whether you're selecting an agency to work with for the first time or evaluating your current partnership, asking the right questions is vital when selecting an agency that meets your needs (and perhaps pushes your boundaries a bit). Reframe your relationship with your agency and get the most out of your agency partnerships by asking these three questions:

In his latest article on agency management for Marketing Procurement iQ, Bruno Gralpois of Agency Mania Solutions looks at how to unlock efficiency through 4 steps to powerful agency management and how to handle roadblocks. Advertiser relationships are under greater scrutiny to do more with less. Brands must implement a step-by-step approach to a more automated, streamlined, and smarter way to engage with agencies and deliver organizational value. But how? To read this very informative article in full use the link below. https://lnkd.in/evawptCJ Taylor Pruitt #marketingprocurement #agencymanagement

How do you know whether an agency partner will be the right fit? And why does it matter? Find out what Caffè Nero look for in their agency partnerships in this interview from Wonderhatch with their client Josh Clark-Ward who is Marketing Manager at the leading coffee house. From measuring success, to having fun along the way - click the link below to find out what is important to Josh. https://lnkd.in/eMgb6huJ #marketing #agency #clientrelationships

Discover the secrets to successful brand-agency relationships. Gain valuable insights and transparency from an agency owner with two decades of experience. https://lnkd.in/gmZYS8Sk #businessmanagement #productivitytips