Tim Murphy

Smaller publishing brands often struggle to attract agency dollars due to perceived limited reach. Join Justin Barton at #PubForum Scottsdale (Nov. 10-12) to explore how publishers in the same category can unite to create a unified marketplace, significantly expanding their reach and appeal. Learn from BOMESI’s multicultural marketplace, where sites collaborate to offer agencies a one-stop shop. Discover how this model can unlock new revenue streams and help brands thrive in a competitive landscape.

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From promoting your brand to enhancing customer engagement, AI can help #SMBs thrive in a variety of ways. But every AI application must be guided by a clear and cohesive #AIstrategy.

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Build trust with your audiences using concrete data to amplify the reach and impact of your press releases. Learn more from Business Wire: how to enrich your content and fortify its influence and trustworthiness across all audiences. Learn more about how #data can enhance your #pressrelease, #communications, and #publicrelations strategies. Boost your #engagement and #askmehow https://lnkd.in/ehD3fgVY

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It's getting harder and harder to find any wins on the SEO front, as is shown in a recent blog from WordPress VIP. This makes understanding the audience yo have critical for BtoB media brands! Check out the piece at: https://lnkd.in/emesP-pW

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We are very excited to announce during the election period that we are offering an Attention Guarantee for our advertisers via a partnership with Adelaide. Please reach out if I can help answer any questions regarding our guarantee. In addition; a few extra data points we see during election cycles: During an election cycle, attention surges to all coverage areas. In the last U.S. presidential election, we saw a 63% year on year increase in monthly unique visitors to our platform. Advertising during an election cycle works. Ads showed a 1.26x click-through rate and 20% higher universal interaction rate in election vs non-election cycles. During that same election cycle, we delivered a higher ROI for our advertisers. We recently compared data for September through December 2020 to those months the following year. The figures are stark: In the last U.S. presidential election period, readers were 37% more likely to recall an ad than in the off-cycle period, 58% more likely to look for more information after seeing an ad, and 125% were more likely to purchase or plan a purchase after seeing an ad. That’s effectiveness at all points of the funnel. There is no brand risk associated with hard news stories, and ads placed adjacent to stories about politics perform as effectively as ads placed next to business, sports and entertainment content, according to research released in May from Stagwell. (Let us know if you’d like a copy of the research.) These latter categories are already the darlings of brand advertising, so ads next to them face stiffer competition to stand out. Adjacency to hard news and politics is an opportunity to reach a valuable, engaged and unduplicated audience. The majority of what we cover is through a business and finance lens, including politics. This lens offers a useful and relevant perspective for both our readers and our advertisers. Other brands’ hesitation can become your competitive advantage: By strategically positioning your advertisements when others are fearing political noise, you can stand out in a less crowded commercial space and achieve greater visibility.

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Targeted Ravens: Attracting Your Ideal Customers Through Strategic Advertising In today's digital age, reaching the right audience is key to marketing success. ElixirAd can help you target ideal customers with laser focus through our strategic advertising solutions. We take a data-driven approach to advertising, utilizing: Demographic Targeting: Reach specific age groups, locations, and income levels. Interest Targeting: Connect with users based on their browsing habits and online behaviors. Behavioral Targeting: Target users who have previously interacted with your brand or similar brands. By precisely targeting your ideal audience, you can: Increase brand awareness among the people who matter most. Generate high-quality leads that are more likely to convert into customers. Maximize your return on ad spend (ROAS). ElixirAd doesn't just place ads, we craft targeted advertising campaigns that drive results. Ready to attract your ideal customers? Contact ElixirAd today for a free consultation! Contact information: Phone: 0331 437 0990 Email: [email protected] . . . . . #targetedadvertising #digitalmarketing #marketingstrategy #datadrivenmarketing #brandawareness #leadgeneration #advertisingcampaigns #ElixirAd

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NEW IAB REPORT: Connected TV (CTV) Ad Format Landscape: How Standardization Can Drive Programmatic Growth and Innovation 📲 https://okt.to/xCgsr1 As #CTV viewership and ad spending soar, it’s clear that the lack of standardization across platforms is stifling the industry’s potential. IAB’s new report explores how innovation in immersive, interactive ads can improve the experience for both advertisers and viewers, fostering a mutually beneficial ecosystem, and offers a comprehensive overview of established and emerging CTV ad formats while highlighting the urgent need for #standardization.

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Interested in understanding the intricacies of Attention in advertising? Curious about its correlation with clicks, memories, and driving sales? 🤔 Check out this insightful video where the CEO of Lumen Research Ltd delves into their attention model, a framework that we at Teads also heavily leverage. #Advertising #Attention #Marketing #Sales #Teads #LumenResearch

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I love a great customer success story, and the partnership between EchoStor Technologies and Eversource Energy is full of them. This week, Nick Sikorski of #EchoStor and Mark Milano of #Eversource joined me on Channel Insider: Partner POV to talk about everything from rebooting a data center in flip flops to using drones to monitor power infrastructure in remote and storm torn locations. I can't recommend this episode enough! Watch or listen below!

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Watch Nexstar Media Group, Inc.'s CRO Michael Strober in conversation with MediaVillage.org's Jack Myers. In this insightful Legends & Leadership discussion, they delve into the challenges and opportunities in today's media landscape. From leveraging Nexstar's unique local reach to navigating the complexities of modern media buying, Strober's insights reflect a deep understanding of the industry's past, present, and future. Catch up here: https://lnkd.in/e4jJVKM7 #media #advertising #marketing

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If you’re curious about the future of performance TV and what we’re building at tvScientific, take a listen to this podcast episode! 📺✨ 👉 Take a listen here: https://lnkd.in/gKkk2tkb 💡 Want to explore how performance TV can work for your brand? Let’s connect and start the conversation! #CTV #PerformanceTV #Innovation

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Does your business struggle to access the right audiences when conducting market research, especially when your audiences are niche? Steps to Success: 5 Ways to Find Niche Audiences explores how to access the audiences you need with Cint. https://ow.ly/qMZA50Sin8J

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Jacob Donnelly (A Media Operator) and James Capo (Omeda) talk opportunities for Media (B2B in Annex Business Media's case) and how it all comes back to #audience no matter the vehicle of deliverance. #AudienceFirst people! As B2B Media operators we try to know our audiences to the core. Sometimes we do a great job, sometimes we need to do more. This is our advantage in B2B that benefits our advertising clients and readers alike... better content because we know what the audience wants and better #1stPartyData that ultimately allows our advertisers to hit the audience that is truly interested in their product. #greatcontentbetterpeople #thisisannex

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Good article from EMARKETER’s Meaghan Yuen illustrating the shift in ad dollars to #CTV. The underlying data is from IAB, Advertisers Perceptions, and Guideline with 364 U.S. agency and marketing professionals were surveyed. Keynes Digital works with your marketing team to evaluate the proper testing strategy to validate the incrementality using normalized data. Source article in comments. #CTVAdvertising #ConnectedTV #growthmarketing #performancemarketing #paidmedia #paidmarketing #mediamixmodeling

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With over 10.5 million subscribers, The New York Times discovered a powerful relationship between their #products, like their ever-popular games and their #news #content. During WAN-IFRA, the World Association of News Publishers’s World News Media Congress in Copenhagen, Emily Withrow shared how these diverse offerings enhance each other, driving engagement and growth. Check out the full article to learn more about how this innovative approach is shaping the future of media! #ContentStrategy #DigitalMedia #MediaInnovation #SubscriberGrowth

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As viewer habits continue to shift on Connected TV (CTV), advertisers must do everything to not fall behind. Streaming services now account for 41.4% of TV viewing, meaning there’s a significant opportunity to rethink marketing and ad strategies in this space. Balancing ad load is a necessity. While a slight decrease in ads per hour is encouraging, it’s important to avoid overwhelming viewers. With viewing sessions increasing nearly 7% year-over-year, this is a prime opportunity for brands to engage audiences more effectively. Transitioning budgets from linear to CTV is not just strategic but necessary. #CTV #Advertising #MarketingStrategy #ViewerEngagement #Marketing

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If your company is entering a new market, you’ll need to do market research before you can think about doing customer research. Here’s how.

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If you are at the #MarketingProfs #B2BForum this week, make sure to stop by the Oracle Customer Experience booth to learn the latest on Oracle's #AI capabilities built into the Oracle Unity CDP and our Marketing Orchestration applications Eloqua and Responsys!

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