Ideas-Led Growth

Skip the "brand narrative" noise and focus on creating a case for change. Clients don't need recycled industry trends; they need thought leadership that inspires and empowers them to act. When done right, your ideas help clients see their next steps—without the need for empty storytelling. Link: https://lnkd.in/gmA2n4DM #ThoughtLeadership #B2BStrategy #Innovation

Is marketing the only voice on your blog? You might be missing out. Internal subject matter experts hold untapped insights that can fuel impactful thought leadership. By supporting your experts with structured programs, you can transform their knowledge into engaging content that builds trust, drives leads, and sparks conversations. Link: https://lnkd.in/ghXpcFCv #ThoughtLeadership #SMEInsights #MarketingStrategy

Social media shifts reflect more than platform preferences—they reveal cultural, political, and strategic dynamics. As X struggles with polarization and Bluesky surges with new users, the question isn’t just where people go, but why. Are platforms a reflection of unmet needs, or a retreat into new bubbles? Link: https://lnkd.in/gbB62cfZ #SocialMediaStrategy #ThoughtLeadership #CulturalTrends

The Fintech Times Edition 58 - Why Open Finance is Still Waiting to Take Off While open finance holds promise for more personalised products and improved financial inclusion, its adoption has been slower than expected. To explore the challenges preventing the widespread adoption of open finance, we reached out to industry leaders for their insights: 💡 Christopher Fox, PhD, founder of Ideas-Led Growth 💡 Mark Geneste, chief revenue officer at Mambu 💡 Ezechi Britton MBE, CEO of the Centre for Finance, Innovation and Technology (CFIT) 💡 Christo Christodoulou, head of strategic partnerships, EMEA at Airwallex 💡 Samantha Fogerty, COO of Payl8r 💡 Oscar Berglund, chief business development officer at Trustly Read more: https://lnkd.in/dZuih83T

In times of uncertainty, thought leadership is your brand's opportunity to stand out. By sharing high-level insights, addressing pressing industry challenges, and sparking meaningful conversations, businesses can build trust, influence decision-makers, and pave the way for new opportunities. Are you ready to lead the way? Link: https://lnkd.in/gy2tQb-Z #ThoughtLeadership #MarketingStrategy #B2BInnovation

Sometimes doing less is the key to achieving more. Leaders in 2025 can focus on intentionality by streamlining goals, embracing AI strategically, prioritizing employee well-being, and fostering adaptability. Simplify, focus, and lead with purpose to drive sustainable success. Link: https://lnkd.in/db4SrdVQ #LeadershipDevelopment #WorkplaceWellness #StrategicFocus

To gauge thought leadership quality, focus on substance over superficial metrics. Effective thought leadership explains, synthesizes, envisions, takes risks, and offers unique insights. In institutional finance, addressing interconnected questions about workflows, regulations, and technology is essential. Quality shines when content provokes new thinking and aligns with strategic goals. Link: https://lnkd.in/g3z8TJpt #ThoughtLeadership #ContentStrategy #Innovation

Your B2B strategy ends with a person, not a company. Personalization and empathy aren’t optional—they’re essential for loyalty and impact. Are you ready to embrace the shift to B2H (Business-to-Human)? Link: https://lnkd.in/gb6axMHs #B2H #Storytelling #Empathy

💡 Maximizing Thought Leadership for Impact and Growth 💡 The 2024 Edelman LinkedIn B2B Thought Leadership Impact Report is out, and the findings are clear: thought leadership isn’t just about brand awareness; it’s a competitive edge in today’s dynamic market. Here are the highlights: Why Thought Leadership Matters 🚀 73% of decision-makers trust thought leadership more than traditional marketing materials. 🚀 75%+ have researched a product/service after engaging with high-quality content. 🚀 60% are willing to pay a premium for expertise demonstrated through thought leadership. What Makes It Effective? The best content: 🎯 References robust research and data. 🎯 Helps audiences understand their challenges in new ways. 🎯 Provides concrete guidance and actionable insights. Key Takeaways for Organizations 💡Prioritize quality over quantity. Only 15% of decision-makers find most content "very good or excellent." 💡Measure ROI beyond clicks—tie thought leadership to lead generation and sales outcomes. 💡Use thought leadership to challenge assumptions and retain your competitive edge. The ROI Is Clear Organizations with strong thought leadership are more likely to attract buyers, retain customers, and command premium pricing. Yet, many companies under-resource these initiatives, leaving potential impact on the table. Are you ready to transform your thought leadership strategy? Let’s discuss how we can help you craft content that drives real business results. #ThoughtLeadership #B2BMarketing #LeadershipStrategy

Authenticity and intention are key to building lasting impact as a leader. By nurturing genuine relationships, seizing thought leadership opportunities, and aligning media interactions with clear goals, executives can elevate their influence. How are you fostering meaningful connections and standing out in your industry? Let us know in the comments! Link: https://lnkd.in/gz4FzR4y #ThoughtLeadership #LeadershipDevelopment #Authenticity