Bri Krantz’s Post

For all my B2B clients, I strongly advocate developing 'Thought Leadership' as the fuel for content marketing campaigns that support the sales of products and services. Love this post from Julie Livingston that points to the value of thought leadership for just that, including a critical data point from Edelman/LinkedIn. #thoughtleadership #contentmarketing #leadgeneration

Thought leaders close more B2B deals, even when times are tough - that's the key takeaway from new research by Edelman and LinkedIn. Other insights worth considering: 💡 Thought leadership that spurs business leaders to rethink their challenges is a powerful tool for stimulating demand for your business’s products and services.  💡 Effective thought leadership exerts a surprisingly strong influence on sales and pricing. 💡 Effective thought leadership has three key attributes: it cites strong research and data, helps buyers understand their business challenges, and offers concrete guidance. Reach out if you're looking for help with your B2B thought leadership strategy and execution. https://lnkd.in/eynyP2_W #thoughtleadership

Thought leaders close more B2B deals, even when times are tough - that's the key takeaway from new research by Edelman and LinkedIn. Other insights worth considering: 💡 Thought leadership that spurs business leaders to rethink their challenges is a powerful tool for stimulating demand for your business’s products and services.  💡 Effective thought leadership exerts a surprisingly strong influence on sales and pricing. 💡 Effective thought leadership has three key attributes: it cites strong research and data, helps buyers understand their business challenges, and offers concrete guidance. Reach out if you're looking for help with your B2B thought leadership strategy and execution. https://lnkd.in/gKYpxt8z #thoughtleadership

I wish it were that simple to take a megaphone and get your B2B brand message to a target audience in one fell swoop. But that’s impossible.   What will help you get your message out to the right masses? Thought leadership.   In fact, 61% of B2B decision makers find high-quality thought leadership content more effective at demonstrating potential value than product marketing (Edelman/LinkedIn).   For B2B companies that seek to: 🟢Strengthen brand awareness and credibility 🟢Develop trust and long-lasting relationships with existing clients and prospects 🟢Demonstrate their innovations,   It’s smart to turn thought leadership into convincing content that makes people stop, think and reconsider their business challenges.   How are your leaders sharing their perspectives? #content #thoughtleadership #executivesandmanagement

I just finalized looking at the 2024 B2B Thought Leadership Impact Report from Edelman. Thought leadership content resonating with business leaders' challenges can indeed drive demand for your business's products and services. Here's why: 1️⃣ 73% of B2B decision-makers trust thought leadership more than marketing materials. 2️⃣ 75% say they've been lead to question the status quo by good thought leadership content. 3️⃣ 60% discovered untapped business opportunities through this type of content. The importance of content marketing. It is crucial to understand your audience and provide clear and well-supported insights that truly resonate with them. The journey starts with empathy. 🌟 #ThoughtLeadership #B2B #EmpathyInLeadership #contentmarketing

🚀✨ Elevate Your Influence and Impact as a B2B Leader with Personal Branding Strategies ✨🚀 Hello B2B community! I'm [Arulselvan], and I specialize in empowering visionary leaders like you to amplify your influence through strategic personal branding. In today's competitive landscape, your personal brand isn't just about reputation—it's a strategic asset that can drive business growth and enhance your leadership position. Here’s why investing in personal branding with us is crucial: 1️⃣ Establish Thought Leadership: Position yourself as an industry authority. We craft compelling narratives and content strategies that showcase your expertise and unique insights, elevating you above the competition. 2️⃣ Build Trust and Credibility: A strong personal brand builds trust with stakeholders, clients, and investors. We design tailored strategies to enhance your credibility and foster meaningful connections. 3️⃣ Drive Business Opportunities: Your personal brand is a powerful magnet for business opportunities. We leverage digital platforms to attract strategic partnerships, speaking engagements, and high-profile collaborations aligned with your business goals. 4️⃣ Authenticity and Impact: We focus on authenticity. Your personal brand should reflect your values and vision authentically. Our strategies ensure your voice resonates authentically with your target audience, amplifying your impact. Ready to unlock the full potential of your personal brand? Let's collaborate to elevate your influence and achieve your business objectives. Reach out today to schedule a consultation and discover how we can strengthen your leadership presence in the B2B arena. #PersonalBranding #B2BLeadership #Influence #ThoughtLeadership #BusinessGrowth #CEO #Owner #DigitalStrategy #LinkedInMarketing

Contrary to popular belief, thought leaders and celebrities are NOT the same thing. Which is good news for most of us, because thought leadership can be engineered. What does it take to be a Thought Leader?  Credibility—are you a trusted authority?  Profile—how many people know you?  Prolific—how much do you share, and where?  Depth—are your ideas useful and different? Celebrity status is temporary. But a good thought leader can impact an industry for decades—and reap the rewards, too. And there’s no time like the present to get started. https://lnkd.in/gGh8UzqZ #mpb2b #b2b #marketing #leadership

With one scroll here, you're already up-to-your-armpits in "thought leadership". From brands. From your peers. But, is any of it good? Does any of it matter? And, how can anyone tell if it is working? To find out, Edelman asked 3,500 management-level professionals across seven countries for insights into how thought leadership does more than just increase brand awareness. The results are in the 2024 Edelman B2B Thought Leadership Impact Report published yesterday. If you (or your team) create content, have a look at the report.

Contrary to popular belief, thought leaders and celebrities are NOT the same thing. Which is good news for most of us, because thought leadership can be engineered. What does it take to be a Thought Leader? 🤔 Credibility—are you a trusted authority? 🤔 Profile—how many people know you? 🤔 Prolific—how much do you share, and where? 🤔 Depth—are your ideas useful and different? Celebrity status is temporary. But a good thought leader can impact an industry for decades—and reap the rewards, too. And there’s no time like the present to get started. https://zurl.co/MuJe #mpb2b #b2b #marketing #leadership

Thought leadership is something that is earnt and not a right. It's the outcome of a well planned strategy that is carefully executed. You get the building blocks right and the outcome will be that you are considered as thought leaders. Don't put the cart before the horse!