Andy Bertera’s Post

1DMCWORLD Spanish-Speaking Market Workshop 🇪🇸 Yesterday, I had the opportunity to participate in a workshop organized by Paul Stephen under the umbrella of the 1DMC WORLD alliance, focusing on marketing activities in the Spanish-speaking market (Iberian Peninsula + Latin America). The workshop comprised a concise two-hour brainstorming session filled with ideas and experiences shared by CEOs of local DMCs. Looking forward to implement some ideas from this webinar. #1DMCWORLD #SpanishSpeakingMarket #MarketingWorkshop #Iberia #LatinAmerica #DMC #CEOInsights #BusinessNetworking #MarketStrategies #GlobalAlliance #ProfessionalDevelopment #LinkedInNetworking

If you're looking to implement an SMM or are already on that journey - this summit will provide insights into all things to consider, such as learnings, best practice and an opportunity to meet Face to Face. Hopefully see you there

On the way to a company conference in Washington, it's going to be interesting in the next four days, meetings with product managers, company managers and all my colleagues in Regions and to build a strategy for 2025, the work starts soon Eyal Cohen-Or Lassi Luukas Tomas Bergmann Kristina Osipova Boris Germashev John Morrison Simon Wolting Robert Stahl Marcin Laskowski Extreme Networks

Major gatherings, whether an internal summit or industry conference, provide your organizations the chance to inspire believers, energize supporters, and convert skeptics. As always, there are valuable lessons for the business world to glean from politics — in this case, conventions. BPI’s Jeffrey Nussbaum and Sam Whipple break down the keys to transform your next large-scale event from convening to convincing: ✨ Spirit and spectacle are meaningful. 🗣️ Unexpected and unlikely allies are powerful messengers. 🔎 Getting granular makes it memorable. 🤝 Meet your people where they are. 🔁 A kickoff, not a one-off. More via Special Events Media: https://lnkd.in/emRvhTAj

We are three weeks away from our next event in collaboration with Greater Vancouver Board of Trade - Human by Design: How Technology can benefit our business. The lineup of speakers and panelists covers a diverse range of expertise, promising valuable insights into the intersection of technology and business. Inga Seelemann's keynote, along with the powerhouse panel and technology demos, will offer attendees a comprehensive look at how technology can drive business success. Having Eileen Gullion, Saeed Otufat-Shamsi, Geordie Rose, and Nadia Shaikh-Naeem share their perspectives ensures a well-rounded discussion on the topic. And with Howard Cheung as the moderator, the conversation will be engaging and informative. For those who haven't secured their tickets yet, it's a great opportunity to do so and not miss out on what promises to be an enlightening event. I can imagine attendees will leave with fresh insights, new connections, and a deeper understanding of how technology can shape the future of their businesses. Looking forward to seeing you soon! Human by Design: How technology can benefit your business (boardoftrade.com)

I've recently joined Interface (https://f2fevents.com/) as an advisor (thanks to🔹Bernard Bokenyi🔹and Bryan Wilkins) and was invited to participate on a panel at the recent Salt Lake City event. The topic of the panel was how build a successful relationship with your resellers. I've found resellers to play an essential role in helping me and my team stay on top of the many choices and challenges that are needed for any implementation of technology. They are key to staying on budget, understanding licensing, or finding the right product/service. Find a reseller that takes the time to understand your environment. Find one that communicates and keeps you informed of industry changes and opportunities. Find one you can build a relationship with.

"Discover the telltale signs indicating your business needs a continuous improvement strategy, and learn how attending industry events can provide valuable insights and strategies for revitalizing your approach. Stay ahead of the curve and boost your organization's efficiency and competitiveness."

🚨 It’s day two of #FleetAndMobilityLive! 🚨 We’re back at the NEC for another day of insights and networking! 🌟 Join us for: ✅ More expert speakers ✅ Engaging panel discussions ✅ Networking with industry leaders Don’t miss out—let’s make today even better than yesterday! 🎟️ Register onsite or here: https://lnkd.in/eC7iviqB #fleet #fleetmanagement #fleetoperations #fleetsolutions #fleetevent

Have you ever felt threatened by your competitors? Do you feel they are trying to get a piece of your cake? 🍰 It turns out that competition can be good for your business. Competition provides three key benefits: indication, education, and innovation. 💡 Indication - Competition means that you have a total addressable market and are doing something right. 💡Innovation - Competition acts as a catalyst, constantly pushing your business to innovate and strive for excellence. 💡Education - Competition means that you don't have to educate the market and invest in explaining why your customers need your product. The competition includes not only people or companies that do exactly what you do but also free tools like open-source tools or even Excel. Amit Sheps, Director of Technical Product Marketing at Aqua Security, shared these eye-opening insights during a fascinating lecture on strategies for market dominance, during the third session of the Product Marketing Mastery Program by the G-CMO Forum. The class was moved online at the last minute due to the circumstances in Israel 🚀 but it was still inspiring and enriching. Thanks, Amit Sheps and the G-CMO Forum, for adapting fast and making every session count! What's your take on competition? Do you have any personal experiences where competition has motivated you to push harder?

In our second featured Boardroom Institute education video, Tom Wallace of CLA partner firm, KOPPLIN KUEBLER & WALLACE, discusses how core values and best practices are critical for every club to understand, adopt and implement. https://lnkd.in/gciv9JcT