In early 2022, while scrolling through my social media feed, I stumbled upon an intriguing ad for a meal delivery service that promised fresh, nutritious meals tailored to various dietary needs. At the time, I was curious but not quite ready to commit, so I saved the ad for future reference. The vibrant images of delicious-looking meals and testimonials from satisfied customers made a strong impression, but I figured I could always come back to it when I was more serious about changing my eating habits. Life got busy, and the ad slipped to the back of my mind, buried among a sea of other saved links and bookmarks. Fast forward to November 2022, as my birthday approached, I found myself increasingly dissatisfied with my eating habits and yearning for a healthier lifestyle. Determined to kickstart a new diet plan, I revisited my bookmarked links for inspiration. There, amid the clutter, was the ad for the meal delivery service I had saved months earlier. The timing felt perfect. I remembered the convenience it promised and how it aligned with my goals of eating better without the hassle of cooking every meal. With renewed enthusiasm, I explored their website, reviewed their meal options, and ultimately signed up for a subscription. The old ad had done its job by planting the seed of interest that sprouted into action when the time was right. Reflecting on my decision, I realized the significant role that initial ad played in my eventual subscription. It wasn't just a fleeting advertisement; it was a well-crafted message that resonated with me long enough to influence my purchasing decision months later. This experience highlighted the power of effective advertising and the importance of timing and relevance. Even though I didn't subscribe immediately, the ad's impact lingered, proving that a well-placed, memorable advertisement can indeed bear fruit well beyond its initial exposure. So, would I give credit to their old ad for my subscription? Absolutely. It was the catalyst that set the wheels in motion for a healthier change in my life. What do you think—does the credit belong to the old ad?
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Ever notice how every time you see a pizza or donut ad, you suddenly want it? That’s the power of advertising! But here’s a trick: next time you’re tempted by food because you saw it, pause and ask yourself—did I actually want it before I saw the ad? 🤔 If you already had a craving for it, maybe it’s time to indulge mindfully. But if the craving only popped up because of the ad, it’s probably not a genuine desire, just clever marketing at work. By questioning your cravings, you can take back control over your food choices! 💪🥗 ✨ Remember: It’s okay to treat yourself, but make sure it’s because YOU want it—not because an ad told you to! This little tip helps me avoid impulse eating, and it can help you too! 🌟 Try it out the next time a tempting food crosses your path and see how it changes your eating habits. 💡 #mindfuleating #foodcravings #temptationtactics #healthychoices #adpower #stayincontrol #healthymindset #cravingcontrol #weightlosstips #mindsetmatters #wellnesseducation #healthyhabits #nutritiontips #diettips Jolie Glassman 🥊♥️🥊
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I am on a 30-day no sugar diet! As I am writing this, I got a glass of water, and some veggies as my snack. I promise you: Six Pack Alex, for summer. So, perhaps this is the right ad to watch right now… Let’s start with the hook:The stop motion and the clock showing the passage of time grab your attention and don't let it go (that means better hook rates). Retention rates for this ad are amazing, and that means strong engagement and viewer interest. Finally, the random objects there. Do you see the fruit, slice of ginger, and the healthy-looking blend? They are all there to link the product, and the ad, with the idea of “organic and natural. Just what the audience wants. Is this an effective and scalable ad concept? For sure! It’s been running for over 5 MONTHS!!!! Watch the full ad here. https://lnkd.in/da65jJF3
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It’s OK to use social media… as long as it’s intentional. 📱 A metaphor that rewired my social media usage: You’re going grocery shopping. (1) You go in with no plan Veggies for your next meal, cereal for breakfast, something sweet that enticed you, ice cream for when you get a craving. You buy anything you see and go home happy. Over time, your health exposes your eating habits. (2) You have a shopping list The plan is to buy veggies & meat for dinner and milk & eggs for breakfast. You're in & out. No distractions catch your attention because you know what you wanted. Social media isn't different. “Let me just check social media” is the best recipe for an unhealthy habit. You get distracted and buy anything on the shelf that social media gives you. Developers built the app so you'd be on it for as long as possible. Hours go by with you glued to the screen. But what if you went with the purpose of, “Let me respond to messages, and message Alex about the thing he wanted to buy”? That is intentional. In & out. You use social media for its best purpose: the one you intended. Now that I plan how I will use social media before I use it, I rarely use it.
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📈 Building a profitable marketing strategy is like building a healthy diet and lifestyle. AGREE or DISAGREE? (I had this thought on my morning walk) 💲 Ads are like getting delivery or eating out. Yes, it's super convenient and necessary at times... BUT you have to pay for each meal. With ads, you pay more to get more impressions or clicks. ▶ Publishing evergreen YouTube videos is like getting groceries and meal planning. Yes, it's more work.. BUT you pay once and you get more food, healthier meals, AND you build habits that improve your overall life! Creating and publishing good YouTube videos scales ROI with time and consistency -- just like good habits! ⚖ And just like how we need a balance of cooking at home and eating out... Brands need to have a healthy balance of ads and organic marketing (aka YouTube) that builds ROI for the lifetime of your business. Do you agree or disagree? I'd love to hear your thoughts! #marketingstrategy #brandmarketing #marketingagency #organicmarketing #performancemarketing #youtubeagency #youtube #ads #contentmarketing
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Understanding families and their unique needs and preferences during the back-to-school season allows #retailers and suppliers to craft compelling campaigns that boost sales while fostering healthy eating habits. Check out these marketing strategies to help boost #produce sales to families: loom.ly/r9Vo7qs
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🔍 **Beware the Snack Attack: Navigating Junk Food Marketing on Videogame Live Streams** In our digital age, screens aren't just portals to fun; they're battlegrounds for our dietary choices! A recent study highlights how junk food marketing is intricately woven into Twitch live streams, a popular platform for interactive viewing. 🍔 The research analyzed over 52 hours of video content and found a clever blend of product placements for energy drinks and fast food, geared to captivate viewers amidst the excitement of the live stream. Emotional appeals, social influences, and interactive experiences are all tactics used to sway dietary choices, often without the watcher's full awareness. 👀 Marketers use saturation techniques, bombarding viewers with multiple marketing messages simultaneously. The result? A significant impact on our eating and lifestyle decisions, especially concerning young spectators. 🛑 This puts adolescents at risk, as they're at a pivotal stage of forming habits and opinions. The connection between junk food consumption and poor diet quality is an unfolding public health concern. 🌱 **Why should this matter to you?** Being conscious of these marketing schemes can spark better snack choices. Next time you tune in to your favorite live stream, stay alert to what's presented beyond your screen. Awareness is our shield against these hidden influences. 🚨 There’s a growing call for regulations to limit junk food marketing aimed at younger audiences. Understanding and discussing these tactics play a crucial role in promoting healthier eating habits and fostering a healthier digital sphere for everyone. Let’s not just be passive viewers but informed ones. Here's to making empowered choices towards a healthier future! #DigitalMarketing #PublicHealth #YouthMarketing #JunkFood #HealthyChoices #TwitchStreaming #Awareness Read full article: https://lnkd.in/dRfas2QS
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Understanding families and their unique needs and preferences during the back-to-school season allows #retailers and suppliers to craft compelling campaigns that boost sales while fostering healthy eating habits. Check out these marketing strategies to help boost #produce sales to families: loom.ly/tGtrh6s
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Earlier this year my kiddo asked if we could buy him PRIME energy drink, something he'd learned about watching several YouTube influencers he follows. "It's sugar free," he assured me, anticipating that I wouldn't be super bullish on buying him an energy drink. I didn't think much of his request until a couple weeks later when I learned PRIME is being sued for deceptive marketing towards kids and teens. Turns out that "sugar-free" Prime drinks contain up to 200 mg of caffeine per 12 ounces which is more than TWO Red Bulls. The company does put tiny caffeine warnings on their cans and even has a caffeine warning on its website stating that the drinks are not for those under 18 or who are pregnant. Yet, my then 11-year old heard about PRIME through a concerted targeted marketing effort aimed at kids in his age group. Spoiler alert--we did not end up buying PRIME drinks for our kids. 🤢 This is just one of countless examples of how food companies spend billions of dollars each year to market sugary drinks, fast food, candy, and other junk food directly to your kids -- and how you may not even realize your kids are getting hit with these ads and messages on social media, through gaming and even through school devices. 😱 So, what's a parent to do to protect your kid? Check out this new tip sheet for parents on how to mitigate harms from digital food marketing to children ages 2-17 from RWJF grantee Healthy Eating Research. https://lnkd.in/g4eK-iyf It's not Halloween 🎃 until next week but I'm already scared!
Evidence-Based Recommendations to Mitigate Harms from Digital Food Marketing to Children Ages 2-17 | Healthy Eating Research
https://healthyeatingresearch.org
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The biggest mistake all caterers make on Instagram Stories?Are you using Instagram Stories just to share random snapshots of your events or dishes? If so, you might be missing out on a golden opportunity to drive real business results! Follow for daily catering tips 🚀😎 👉 Here’s a smarter way to use Instagram Stories: Focus each story on a specific service you offer, like meal prep. Start by sharing engaging clips highlighting benefits—like saving time and promoting healthy eating habits. Show behind-the-scenes footage of how you prepare these meals and what makes your service the best in the area. 🔗 Then, make the magic happen: Use the third or fourth slide in your Story sequence to include a compelling call-to-action with a link directly to your meal prep service page on your website. For example, your CTA could be: "Order Your Meal Preps Here!" This direct approach not only educates your audience about your service but also guides them smoothly to take action—right when their interest is peaked. 🌟 Why this works: This method transforms your Stories from mere glimpses into your business to powerful, targeted marketing tools that actively convert viewers into customers. Start using Instagram Stories the right way and watch your catering orders roll in! 👉 Follow for more tips on growing your catering business with effective social media strategies! #CateringBusiness #InstagramTips #SocialMediaMarketing #CateringSuccess
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