Jennie Day-Burget’s Post

Teens who frequently watch Twitch may be influenced to consume more unhealthy snacks. Research by Rebecca Evans at the University of Liverpool shows a notable link between food advertisements on video game live-streaming platforms and increased consumption of high-fat, high-salt, and high-sugar products among teenagers. In her presentation at the 31st European Congress on Obesity, Rebecca Evans of the University of Liverpool discusses her research into how advertisements on platforms such as Twitch affect teenage eating behaviors. Her studies explore the impact of these advertisements on food preferences and consumption, providing a critical examination of this issue within digital media environments that captivate millions of young viewers. 🎮 Twitch and similar platforms are linked to increased teen preference for unhealthy foods. 🍔 Exposure to game-based food marketing is associated with eating about 37 extra calories in one sitting. 🚫 Nearly all food advertising on these streams lacks proper disclosures, making it hard for viewers to identify as ads. 📈 Teen viewers are more likely to desire and consume snacks their favorite influencers promote. 🛑 Calls for new regulations on digital food marketing to better protect young viewers from unhealthy influences. #Twitch #TeenHealth #DigitalMarketing #FoodAdvertising #VideoGames #PublicHealth #ObesityPrevention

🍪 🥡 🍫 🍕 🍟 Junk food and sugary drinks marketing on videogame livestreaming platforms like Twitch increases purchases and consumption among teens. 🤔 Being there, seen that....While working with teens with obesity in the clinic this was a huge issue that got no attention by researchers even though it has been an obvious obstacle and trigger for the disease (prevention and treatment) in this sensitive period in life. At last we see some interest in recent studies the last years, probably due to high rates of aggressive food marketing in all digital platforms. A summary of trecent research findings is found here: https://lnkd.in/g_KaJAeQ ➡ Viewers bombarded with 52 minutes of junk food advertising every hour. ➡ Young people exposed to influencer and digital game-based marketing consume an additional 37 calories in foods that are high in fat, salt, and sugar after each exposure. ➡ Findings underscore urgent need for digital food marketing polices to protect young viewers. Relevant recent studies: 1.Food and non-alcoholic beverage marketing via Fortnite streamers on Twitch: A content analysis https://lnkd.in/gPEzbbRv 2. A systematic review and meta-analysis of the effect of digital game-based or influencer food and non-alcoholic beverage marketing on children and adolescents: Exploring hierarchy of effects outcomes https://lnkd.in/gCGhegch 3. Recall of food marketing on videogame livestreaming platforms: Associations with adolescent diet-related behaviours and health https://lnkd.in/gBis3cJ3

In early 2022, while scrolling through my social media feed, I stumbled upon an intriguing ad for a meal delivery service that promised fresh, nutritious meals tailored to various dietary needs. At the time, I was curious but not quite ready to commit, so I saved the ad for future reference. The vibrant images of delicious-looking meals and testimonials from satisfied customers made a strong impression, but I figured I could always come back to it when I was more serious about changing my eating habits. Life got busy, and the ad slipped to the back of my mind, buried among a sea of other saved links and bookmarks. Fast forward to November 2022, as my birthday approached, I found myself increasingly dissatisfied with my eating habits and yearning for a healthier lifestyle. Determined to kickstart a new diet plan, I revisited my bookmarked links for inspiration. There, amid the clutter, was the ad for the meal delivery service I had saved months earlier. The timing felt perfect. I remembered the convenience it promised and how it aligned with my goals of eating better without the hassle of cooking every meal. With renewed enthusiasm, I explored their website, reviewed their meal options, and ultimately signed up for a subscription. The old ad had done its job by planting the seed of interest that sprouted into action when the time was right. Reflecting on my decision, I realized the significant role that initial ad played in my eventual subscription. It wasn't just a fleeting advertisement; it was a well-crafted message that resonated with me long enough to influence my purchasing decision months later. This experience highlighted the power of effective advertising and the importance of timing and relevance. Even though I didn't subscribe immediately, the ad's impact lingered, proving that a well-placed, memorable advertisement can indeed bear fruit well beyond its initial exposure. So, would I give credit to their old ad for my subscription? Absolutely. It was the catalyst that set the wheels in motion for a healthier change in my life. What do you think—does the credit belong to the old ad?

🌟 We are in a festive month overloaded with advertising, and advertising plays a huge role in shaping lifelong eating habits! Currently, most food ads targeting kids promote high-calorie, nutrient-poor products, contributing to the alarming rise in childhood obesity. But we can turn this around. By using creative, ethical marketing, we can inspire kids to choose healthier foods and build more positive attitudes and better habits. Learn how positive advertising is already making a difference and how we can shape a healthier future for the next generation. 🌱 👇 Click on a link below and explore actionable insights! #mindbite #coaching #attitudes #children #obesity #consumer #behavior #healthychoices #food #healthyfood #AdvertisingMonth #HealthyKids #PositiveChange #HealthierFuture

📨 "Food and drink advertisements (...) are associated with a greater preference for and consumption of products high in fat, salt, and/or sugar (HFSS) among teenagers" 💡 Food for thoughts: maybe we can work on that! 🤔 #prevention #digitalworld

If you can still recall the commercial jingles for your favorite childhood treats, you are probably aware that food marketers really know how to reach children. But whether or not you can trace a lifelong craving for marshmallow-laden Lucky Charms cereal to the television commercials of our youth (“They’re magically delicious!”), it’s clear that those messages are powerful. It is possible, though, that some of those same marketing tactics can be harnessed to empower children to make better choices, says Michal Maimaran, a professor of marketing at the Kellogg School. Creating good eating habits is a long-term process that involves building a healthy relationship with food, day by day, meal by meal. Parents should know that even if they win the week, they’re still playing a long game. Marketers know that framing matters in how kids make choices. So, for example, presenting decisions as simultaneous (selecting a number of products at one time) or sequential (selecting one product at a time each day) makes a difference in what people end up choosing. This works for children too: asking them to simultaneously pick out snacks for the whole week will lead them to choose a wider variety of healthier options. Maimaran, and her coauthor, Margaret Echelbarger of Stony Brook University, offer parents and caregivers insights from marketing research that they can put into practice at the kitchen table and beyond. Learn more in "Want Your Kids to Choose Healthy Foods? Here Are Some Research-Backed Tips." at Kellogg Insight. #KelloggLeader https://lnkd.in/g2sXaZkW

It’s OK to use social media… as long as it’s intentional. 📱 A metaphor that rewired my social media usage: You’re going grocery shopping. (1) You go in with no plan Veggies for your next meal, cereal for breakfast, something sweet that enticed you, ice cream for when you get a craving. You buy anything you see and go home happy. Over time, your health exposes your eating habits. (2) You have a shopping list The plan is to buy veggies & meat for dinner and milk & eggs for breakfast. You're in & out. No distractions catch your attention because you know what you wanted. Social media isn't different. “Let me just check social media” is the best recipe for an unhealthy habit. You get distracted and buy anything on the shelf that social media gives you. Developers built the app so you'd be on it for as long as possible. Hours go by with you glued to the screen. But what if you went with the purpose of, “Let me respond to messages, and message Alex about the thing he wanted to buy”? That is intentional. In & out. You use social media for its best purpose: the one you intended. Now that I plan how I will use social media before I use it, I rarely use it.

Viral TikTok reviews have clout, but lack depth📱🧐 Someone had to say it!! ¯\_(ツ)_/¯ “Give a man a fish, and he eats for a day. Teach a man to fish, and he eats for a lifetime.” This saying perfectly sums up my approach to food reviews! 🎣 When I evaluate products — like Barebells’ Peppermint Bark Protein Bar — my goal isn’t just to tell you whether it’s good or bad 👉🏼 If I tell you it’s “good” — you blindly trust my opinion without understanding whether it’s actually a good fit for your goals 👉🏼 If I tell you it’s “bad” — you write it off without understanding why OR you indulge in it and feel guilty because you’re relying on someone else’s judgment instead of your own informed decision ❌ My job as a dietitian isn’t to judge your food choices or tell you what to eat and what not to eat (it’s giving…. “dietitian-splaining”) ✅  My real goal is to equip you with the knowledge and tools to make informed decisions that align with your goals and preferences That’s why I break it all down—nutrition, taste, and mouthfeel—so you can learn how to evaluate products for yourself Viral TikTok reviews may be fun to watch, but they often skip the *why*. I want to help my community think critically about ingredients, macros, and whether a product truly works for their unique needs My framework isn’t about telling you what to eat—it’s about empowering you to make decisions that feel right for YOU Educating to Empower > Condescending to Control So…who wants to go fishing? ;) 🎣 CC: Vitamin Well Group for visibility #dietitian #barebells #cpg #mediadietitian #losangelesdietitian #productreviews

Understanding families and their unique needs and preferences during the back-to-school season allows #retailers and suppliers to craft compelling campaigns that boost sales while fostering healthy eating habits. Check out these marketing strategies to help boost #produce sales to families: loom.ly/r9Vo7qs

Children in the UK are exposed to 15 billion junk food adverts online each year (BiteBack) So the Advertising Standards Agency (ASA) ruling to protect children from unhealthy food marketing is a win for child health, and a step in the right direction Background: A complaint was made by Bite Back against Just Eat for running a high in fat, salt, or sugar (HFSS) product ad “directed at children” on Facebook Why was the ASA complaint upheld? 🍔The ad featured an animation of the Just Eat and McDonald’s logos with a chicken nugget and call to action... "Fancy a McMuffin in the morning? McNugget for lunch? Or a big night in with a Big Mac? Get them delivered right here” 👀ASA ruled Just Eat had applied age segregation tools for over 18s within the ad design ❌But, they hadn't “taken sufficient care” to ensure that the ad didn’t reach under-16s by ensuring interest based targeting mechanisms were considered Context for online ad restrictions: 1️⃣1 in 3 young people “face a future of food-related ill health and chronic diseases” incl. type 2 diabetes and heart disease (BiteBack) 2️⃣UK Code of Non-broadcast Advertising and Direct & Promotional marketing (CAP Code) requires HFSS product ads not be directed at under-16s 3️⃣Remaining HFSS legislation for online and TV watershed junk food marketing restrictions is due to kick in Oct 2025 (& Labour has committed to its implementation) 💬"I feel overwhelmed by the junk food ads I see online. Whether I’m researching for school, watching TV, or browsing social media, it’s everywhere,” Carrera, BiteBack The Grocer piece linked in comments 👇