Understanding families and their unique needs and preferences during the back-to-school season allows #retailers and suppliers to craft compelling campaigns that boost sales while fostering healthy eating habits. Check out these marketing strategies to help boost #produce sales to families: loom.ly/r9Vo7qs
Produce Market Guide’s Post
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Understanding families and their unique needs and preferences during the back-to-school season allows #retailers and suppliers to craft compelling campaigns that boost sales while fostering healthy eating habits. Check out these marketing strategies to help boost #produce sales to families: loom.ly/tGtrh6s
Tips for a fruitful fall: Marketing strategies to help boost produce sales to families
thepacker.com
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NOT NEWS: Eye-level placement of sweets (or *touch-level for kids) drives purchasing behaviour. WHAT WOULD BE NEWS: If we did something about it. As #behaviouralinsights reveal, some 60% of what we buy is at eye-level (within 30cm of our eye-height**). As any parent will painfully admit, this works also for children, since kids are more likely to REQUEST parents buy what is at the child's eye level (and parents are likeliest to cave to the pressure at the finish line, aka checkout***). Fortunately: - FAO's food and nutrition education work has long advocated for more experiential learning opportunities for children and communities to help them develop healthier purchasing habits. - Consumer groups, like BEUC - The European Consumer Organisation produce engaging materials, events and more to boost food literacy and increase community capacities to more successfully navigate food environments (translation: avoid behavioural traps like eye-level chocolates). - Many companies are doubling down on ensuring their supermarket design and/or marketing does not "behaviourally target" children Grateful to Jamie Oliver's youth-led, Bite Back movement to raise a red (chocolate) flag and push for change. Combining movements like these with #behaviouralscience, we can unveil the shocking extent to which our environment drives unhealthy choices... to see just how mindless our food purchases often are, and to work together, using #innovation to redesign our shopping experiences - and food policies - so the healthier choice is the easier choice, ESPECIALLY for children. Thanks to Cristiano Consolini for sharing the Guardian's piece with me *Ebster, C. (2011). Store design and visual merchandising: Creating store space that encourages buying. Business Expert Press. **Wansink, B. (2016). Slim by design: Mindless eating solutions for everyday life. Hay House, Inc. ***Fildes, A., Lally, P., Johnson, F., Morris, M., & Croker, H. (2018). Impact on purchasing behaviour of implementing junk free checkouts: a pre–post study. The Lancet, 392, S35. https://lnkd.in/dKvUxSqb https://lnkd.in/dzZv4urU https://lnkd.in/dhxbsVpR https://lnkd.in/dzZv4urU Ana Islas Vincent Thoen Loes Neven Hannah Nohlen Emma Calvert Sandrine PIREDDA
‘Unethical’ junk food packaging manipulates children into craving sweets, report claims
theguardian.com
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Did you know that brands placed in higher shelf at eye level in supermarkets are evaIuated "better" than brands placed at lower shelves, irrespective of actual brand?? Usually the top position on shelves is reserved to "top brands", but how placing these products in upper or lower shelf zones is really influencing (ours) shoppers’ product evaluation? More about that and junk free cash zones! below ( links to other articles in Cortney Price post).
NOT NEWS: Eye-level placement of sweets (or *touch-level for kids) drives purchasing behaviour. WHAT WOULD BE NEWS: If we did something about it. As #behaviouralinsights reveal, some 60% of what we buy is at eye-level (within 30cm of our eye-height**). As any parent will painfully admit, this works also for children, since kids are more likely to REQUEST parents buy what is at the child's eye level (and parents are likeliest to cave to the pressure at the finish line, aka checkout***). Fortunately: - FAO's food and nutrition education work has long advocated for more experiential learning opportunities for children and communities to help them develop healthier purchasing habits. - Consumer groups, like BEUC - The European Consumer Organisation produce engaging materials, events and more to boost food literacy and increase community capacities to more successfully navigate food environments (translation: avoid behavioural traps like eye-level chocolates). - Many companies are doubling down on ensuring their supermarket design and/or marketing does not "behaviourally target" children Grateful to Jamie Oliver's youth-led, Bite Back movement to raise a red (chocolate) flag and push for change. Combining movements like these with #behaviouralscience, we can unveil the shocking extent to which our environment drives unhealthy choices... to see just how mindless our food purchases often are, and to work together, using #innovation to redesign our shopping experiences - and food policies - so the healthier choice is the easier choice, ESPECIALLY for children. Thanks to Cristiano Consolini for sharing the Guardian's piece with me *Ebster, C. (2011). Store design and visual merchandising: Creating store space that encourages buying. Business Expert Press. **Wansink, B. (2016). Slim by design: Mindless eating solutions for everyday life. Hay House, Inc. ***Fildes, A., Lally, P., Johnson, F., Morris, M., & Croker, H. (2018). Impact on purchasing behaviour of implementing junk free checkouts: a pre–post study. The Lancet, 392, S35. https://lnkd.in/dKvUxSqb https://lnkd.in/dzZv4urU https://lnkd.in/dhxbsVpR https://lnkd.in/dzZv4urU Ana Islas Vincent Thoen Loes Neven Hannah Nohlen Emma Calvert Sandrine PIREDDA
‘Unethical’ junk food packaging manipulates children into craving sweets, report claims
theguardian.com
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Food for thought… As the Health and Wellness conversation continues to grow across communities and corporations. it is key for the food and beverage industry to educate and empower kids to make healthy choices from an early age. This study was done by Kellogg School of Management ( Northwersten University). Across three studies with elementary-school students in Panama, Michal Maimaran and her colleagues show that price promotions, when designed correctly, can encourage children to choose healthy foods even after the price promotion ends. Takeaways include the importance of promoting items that are already relatively affordable as well as matching the language of the promotion to the age of the child.
How the Right Price Promotion Can Nudge Kids to Choose Healthier Foods
insight.kellogg.northwestern.edu
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If you can still recall the commercial jingles for your favorite childhood treats, you are probably aware that food marketers really know how to reach children. But whether or not you can trace a lifelong craving for marshmallow-laden Lucky Charms cereal to the television commercials of our youth (“They’re magically delicious!”), it’s clear that those messages are powerful. It is possible, though, that some of those same marketing tactics can be harnessed to empower children to make better choices, says Michal Maimaran, a professor of marketing at the Kellogg School. Creating good eating habits is a long-term process that involves building a healthy relationship with food, day by day, meal by meal. Parents should know that even if they win the week, they’re still playing a long game. Marketers know that framing matters in how kids make choices. So, for example, presenting decisions as simultaneous (selecting a number of products at one time) or sequential (selecting one product at a time each day) makes a difference in what people end up choosing. This works for children too: asking them to simultaneously pick out snacks for the whole week will lead them to choose a wider variety of healthier options. Maimaran, and her coauthor, Margaret Echelbarger of Stony Brook University, offer parents and caregivers insights from marketing research that they can put into practice at the kitchen table and beyond. Learn more in "Want Your Kids to Choose Healthy Foods? Here Are Some Research-Backed Tips." at Kellogg Insight. #KelloggLeader https://lnkd.in/g2sXaZkW
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January is the ideal time to reach future plant-based shoppers. 🌱 For most of us, the start of a new year is synonymous with resolutions around healthy eating. And for many consumers, that means exploring plant-based foods. Research shows that plant-based eating resonates widely as a health-focused choice, with nearly half of U.S. households increasing their spending on plant-based foods for “personal health” reasons—a 7% increase over the previous year, according to the Plant Based Foods Association. Connecting that idea back to January, a recent Purdue University study from 2024 found that 48% of consumers resolved to increase their consumption of plant-based proteins as part of their New Year’s goals. 📊 Our January Shopper Marketing Co-op is designed to meet this surge in consumer interest, helping brands increase visibility and drive trial at a time when shoppers are actively looking for healthy solutions. By participating, brands will benefit not only from the timing but also from the collective strength of a curated plant-based collection on Instacart. This program makes plant-based choices more accessible and exciting, supported by a valuable multi-brand coupon offer that adds both urgency and savings for the consumer. 💪💸 ------ If you’re a plant-based brand ready to contribute to and benefit from category growth, we’d love to have you join us! 📄 Learn more about the program here: https://lnkd.in/das3EgtT 📅 Deadline to express interest: Tuesday, Nov 12th: https://lnkd.in/eu2Bggn7 #NewYearNewYou #PlantBasedResolutions #MarketingCoop #HealthFirst #Veganuary #Instacart
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Introducing my comprehensive grocery guide, packed with tips and insights to streamline your shopping experience! Click the link here or below to download your own copy and embark on a journey to more efficient and mindful grocery shopping. My trips to the grocery store have been quite the rollercoaster. There are days when I'm thrilled to explore new ingredients and experiment with exciting recipes. However, there are also times when I've left the store feeling overwhelmed and close to tears, unsure of what I can actually buy. Reading ingredient labels, dealing with food restrictions, and shopping on an empty stomach is a recipe for disaster. Click below to read more! https://lnkd.in/gxuTPxSW
LIVE BIG’S Comprehensive Eating and Grocery Guide — LIVE BIG WOMEN'S HEALTH COACHING
livebigwhc.com
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In our latest case study, we explore how messaging/hooks for a Hydration Beverage Brand 💧 can be tailored for maximum impact with different age groups. *18 to 24 year olds* are especially Taste driven 😋 👅 🥤Helping them to kick their addiction to sugary beverages like soda is a highly motivating benefit 🕹️ A wide variety of available flavors and the ability to control/adjust flavor intensity should be highlighted 🏆 This age cohort is competitive and can be engaged with fun daily "Hydration Challenges" - have users challenge each other to hydrate themselves throughout the day *25 to 34 year olds* are Busy Professionals 💼 😊 Position your beverage as their Midday Pick-Me-Up 🌎💚 Highlight your brand's Sustainability efforts *35+ year olds* are Health Conscious 🫶 💊 Generate content for these consumers highlighting your product's health benefits 👌 Highlight your product's convenience and ease of use
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💬 What Our Users Are Saying... "Just tried the 7-day Healthy Eating Guide from ThePoopSTICK.com, and it's been a game changer! The meals are delicious and so easy to prepare. Highly recommend!" – Eric B. You can experience it too, for FREE! 🥗🌟 Grab your guide here: https://lnkd.in/emk_s-KC #HealthyRecipes #TestimonialTuesday #FreeDownload
7 Day Healthy Eating Meal Plan –
https://thepoopstick.com
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