Content Crafters Nation’s Post

I am on a 30-day no sugar diet! As I am writing this, I got a glass of water, and some veggies as my snack. I promise you: Six Pack Alex, for summer. So, perhaps this is the right ad to watch right now… Let’s start with the hook:The stop motion and the clock showing the passage of time grab your attention and don't let it go (that means better hook rates). Retention rates for this ad are amazing, and that means strong engagement and viewer interest. Finally, the random objects there. Do you see the fruit, slice of ginger, and the healthy-looking blend? They are all there to link the product, and the ad, with the idea of “organic and natural. Just what the audience wants. Is this an effective and scalable ad concept? For sure! It’s been running for over 5 MONTHS!!!! Watch the full ad here. https://lnkd.in/da65jJF3

In early 2022, while scrolling through my social media feed, I stumbled upon an intriguing ad for a meal delivery service that promised fresh, nutritious meals tailored to various dietary needs. At the time, I was curious but not quite ready to commit, so I saved the ad for future reference. The vibrant images of delicious-looking meals and testimonials from satisfied customers made a strong impression, but I figured I could always come back to it when I was more serious about changing my eating habits. Life got busy, and the ad slipped to the back of my mind, buried among a sea of other saved links and bookmarks. Fast forward to November 2022, as my birthday approached, I found myself increasingly dissatisfied with my eating habits and yearning for a healthier lifestyle. Determined to kickstart a new diet plan, I revisited my bookmarked links for inspiration. There, amid the clutter, was the ad for the meal delivery service I had saved months earlier. The timing felt perfect. I remembered the convenience it promised and how it aligned with my goals of eating better without the hassle of cooking every meal. With renewed enthusiasm, I explored their website, reviewed their meal options, and ultimately signed up for a subscription. The old ad had done its job by planting the seed of interest that sprouted into action when the time was right. Reflecting on my decision, I realized the significant role that initial ad played in my eventual subscription. It wasn't just a fleeting advertisement; it was a well-crafted message that resonated with me long enough to influence my purchasing decision months later. This experience highlighted the power of effective advertising and the importance of timing and relevance. Even though I didn't subscribe immediately, the ad's impact lingered, proving that a well-placed, memorable advertisement can indeed bear fruit well beyond its initial exposure. So, would I give credit to their old ad for my subscription? Absolutely. It was the catalyst that set the wheels in motion for a healthier change in my life. What do you think—does the credit belong to the old ad?

🍪 🥡 🍫 🍕 🍟 Junk food and sugary drinks marketing on videogame livestreaming platforms like Twitch increases purchases and consumption among teens. 🤔 Being there, seen that....While working with teens with obesity in the clinic this was a huge issue that got no attention by researchers even though it has been an obvious obstacle and trigger for the disease (prevention and treatment) in this sensitive period in life. At last we see some interest in recent studies the last years, probably due to high rates of aggressive food marketing in all digital platforms. A summary of trecent research findings is found here: https://lnkd.in/g_KaJAeQ ➡ Viewers bombarded with 52 minutes of junk food advertising every hour. ➡ Young people exposed to influencer and digital game-based marketing consume an additional 37 calories in foods that are high in fat, salt, and sugar after each exposure. ➡ Findings underscore urgent need for digital food marketing polices to protect young viewers. Relevant recent studies: 1.Food and non-alcoholic beverage marketing via Fortnite streamers on Twitch: A content analysis https://lnkd.in/gPEzbbRv 2. A systematic review and meta-analysis of the effect of digital game-based or influencer food and non-alcoholic beverage marketing on children and adolescents: Exploring hierarchy of effects outcomes https://lnkd.in/gCGhegch 3. Recall of food marketing on videogame livestreaming platforms: Associations with adolescent diet-related behaviours and health https://lnkd.in/gBis3cJ3

It’s OK to use social media… as long as it’s intentional. 📱 A metaphor that rewired my social media usage: You’re going grocery shopping. (1) You go in with no plan Veggies for your next meal, cereal for breakfast, something sweet that enticed you, ice cream for when you get a craving. You buy anything you see and go home happy. Over time, your health exposes your eating habits. (2) You have a shopping list The plan is to buy veggies & meat for dinner and milk & eggs for breakfast. You're in & out. No distractions catch your attention because you know what you wanted. Social media isn't different. “Let me just check social media” is the best recipe for an unhealthy habit. You get distracted and buy anything on the shelf that social media gives you. Developers built the app so you'd be on it for as long as possible. Hours go by with you glued to the screen. But what if you went with the purpose of, “Let me respond to messages, and message Alex about the thing he wanted to buy”? That is intentional. In & out. You use social media for its best purpose: the one you intended. Now that I plan how I will use social media before I use it, I rarely use it.

📈 Building a profitable marketing strategy is like building a healthy diet and lifestyle. AGREE or DISAGREE? (I had this thought on my morning walk) 💲 Ads are like getting delivery or eating out. Yes, it's super convenient and necessary at times... BUT you have to pay for each meal. With ads, you pay more to get more impressions or clicks. ▶ Publishing evergreen YouTube videos is like getting groceries and meal planning. Yes, it's more work.. BUT you pay once and you get more food, healthier meals, AND you build habits that improve your overall life! Creating and publishing good YouTube videos scales ROI with time and consistency -- just like good habits! ⚖ And just like how we need a balance of cooking at home and eating out... Brands need to have a healthy balance of ads and organic marketing (aka YouTube) that builds ROI for the lifetime of your business. Do you agree or disagree? I'd love to hear your thoughts! #marketingstrategy #brandmarketing #marketingagency #organicmarketing #performancemarketing #youtubeagency #youtube #ads #contentmarketing

It’s Like Sneaking Veggies into a Smoothie: Great ads blend seamlessly into your audience’s experience, just like hidden ingredients—they taste good without realizing it’s healthy (or in this case, an ad!). #OrganicMarketingMB #SusocialWinnipeg #WPGSocialMedia #SustainableMarketingWPG #DigitalMarketingMB #WinnipegSEO #ContentMarketingWPG #OrganicInboundMB #InboundWinnipeg

Viral TikTok reviews have clout, but lack depth📱🧐 Someone had to say it!! ¯\_(ツ)_/¯ “Give a man a fish, and he eats for a day. Teach a man to fish, and he eats for a lifetime.” This saying perfectly sums up my approach to food reviews! 🎣 When I evaluate products — like Barebells’ Peppermint Bark Protein Bar — my goal isn’t just to tell you whether it’s good or bad 👉🏼 If I tell you it’s “good” — you blindly trust my opinion without understanding whether it’s actually a good fit for your goals 👉🏼 If I tell you it’s “bad” — you write it off without understanding why OR you indulge in it and feel guilty because you’re relying on someone else’s judgment instead of your own informed decision ❌ My job as a dietitian isn’t to judge your food choices or tell you what to eat and what not to eat (it’s giving…. “dietitian-splaining”) ✅  My real goal is to equip you with the knowledge and tools to make informed decisions that align with your goals and preferences That’s why I break it all down—nutrition, taste, and mouthfeel—so you can learn how to evaluate products for yourself Viral TikTok reviews may be fun to watch, but they often skip the *why*. I want to help my community think critically about ingredients, macros, and whether a product truly works for their unique needs My framework isn’t about telling you what to eat—it’s about empowering you to make decisions that feel right for YOU Educating to Empower > Condescending to Control So…who wants to go fishing? ;) 🎣 CC: Vitamin Well Group for visibility #dietitian #barebells #cpg #mediadietitian #losangelesdietitian #productreviews

Ever notice how every time you see a pizza or donut ad, you suddenly want it? That’s the power of advertising! But here’s a trick: next time you’re tempted by food because you saw it, pause and ask yourself—did I actually want it before I saw the ad? 🤔 If you already had a craving for it, maybe it’s time to indulge mindfully. But if the craving only popped up because of the ad, it’s probably not a genuine desire, just clever marketing at work. By questioning your cravings, you can take back control over your food choices! 💪🥗 ✨ Remember: It’s okay to treat yourself, but make sure it’s because YOU want it—not because an ad told you to! This little tip helps me avoid impulse eating, and it can help you too! 🌟 Try it out the next time a tempting food crosses your path and see how it changes your eating habits. 💡 #mindfuleating #foodcravings #temptationtactics #healthychoices #adpower #stayincontrol #healthymindset #cravingcontrol #weightlosstips #mindsetmatters #wellnesseducation #healthyhabits #nutritiontips #diettips Jolie Glassman 🥊♥️🥊

TW// ED I’ve not really posted about my relationship with food - for many reasons - but this message on LinkedIn really annoyed me, especially today. ❌ Messaging people unprompted about #diets and #eatingprogrammes is not okay. And for many people, this message could send them into a spiral - as a neurodivergent person who has recently lost most of their safe foods & grew up dancing & in the diet culture, this message is extremely dangerous to receive. 🧠 Think before you DM - is your DM necessary or is there a way you can begin the conversation by allowing the receiver to decided beforehand whether or not they want to talk about a topic like this. Please do not DM someone directly about a healthness plan or programme or diets. #dming #advertising #eatingdisorder #contentcreation

There can be a real punitive, moralizing air around snack foods, especially the kind on the shelves and fridges of a health food store. If you've ever walked through a place like Erewhon in search of an indulgent snack that didn't feel like repentance in a pouch, you know what I'm talking about. What if you're not looking for gluten-free, sugar-free dessert that will just elicit intense cravings for the real thing? What if you just want something like a donut that isn't saccharine or ultra-processed, and of course, actually tastes good? Thankfully, there are the occasional companies that understand the desire for food that's as comforting as our memories of it, that aim to be at least a little healthier than the standard formulas without skimping on what makes it fun in the first place. While Donutful aims to make a healthier donut, they still want to provide the dopamine rush of sweets. Meaningful Works' shame-free marketing emphasizes a truth anyone with a sweet tooth knows: that "sometimes you just need a dumb donut." They make their dedication to classic donuts clear by grounding their nostalgic branding with the iconic pink of a frosted cake donut, simple design that lays all the necessary information out there, and an ingredient list "so simple, it's dumb." The accompanying campaign carries on the "modern classic" theme with comforting, childlike imagery and smart nods to '50s nuclear family advertising. Come on, let the kid have a donut! Read and see more on The Dieline! https://lnkd.in/ebnJhynH