Alex Faini’s Post

It’s Like Sneaking Veggies into a Smoothie: Great ads blend seamlessly into your audience’s experience, just like hidden ingredients—they taste good without realizing it’s healthy (or in this case, an ad!). #OrganicMarketingMB #SusocialWinnipeg #WPGSocialMedia #SustainableMarketingWPG #DigitalMarketingMB #WinnipegSEO #ContentMarketingWPG #OrganicInboundMB #InboundWinnipeg

It’s OK to use social media… as long as it’s intentional. 📱 A metaphor that rewired my social media usage: You’re going grocery shopping. (1) You go in with no plan Veggies for your next meal, cereal for breakfast, something sweet that enticed you, ice cream for when you get a craving. You buy anything you see and go home happy. Over time, your health exposes your eating habits. (2) You have a shopping list The plan is to buy veggies & meat for dinner and milk & eggs for breakfast. You're in & out. No distractions catch your attention because you know what you wanted. Social media isn't different. “Let me just check social media” is the best recipe for an unhealthy habit. You get distracted and buy anything on the shelf that social media gives you. Developers built the app so you'd be on it for as long as possible. Hours go by with you glued to the screen. But what if you went with the purpose of, “Let me respond to messages, and message Alex about the thing he wanted to buy”? That is intentional. In & out. You use social media for its best purpose: the one you intended. Now that I plan how I will use social media before I use it, I rarely use it.

In early 2022, while scrolling through my social media feed, I stumbled upon an intriguing ad for a meal delivery service that promised fresh, nutritious meals tailored to various dietary needs. At the time, I was curious but not quite ready to commit, so I saved the ad for future reference. The vibrant images of delicious-looking meals and testimonials from satisfied customers made a strong impression, but I figured I could always come back to it when I was more serious about changing my eating habits. Life got busy, and the ad slipped to the back of my mind, buried among a sea of other saved links and bookmarks. Fast forward to November 2022, as my birthday approached, I found myself increasingly dissatisfied with my eating habits and yearning for a healthier lifestyle. Determined to kickstart a new diet plan, I revisited my bookmarked links for inspiration. There, amid the clutter, was the ad for the meal delivery service I had saved months earlier. The timing felt perfect. I remembered the convenience it promised and how it aligned with my goals of eating better without the hassle of cooking every meal. With renewed enthusiasm, I explored their website, reviewed their meal options, and ultimately signed up for a subscription. The old ad had done its job by planting the seed of interest that sprouted into action when the time was right. Reflecting on my decision, I realized the significant role that initial ad played in my eventual subscription. It wasn't just a fleeting advertisement; it was a well-crafted message that resonated with me long enough to influence my purchasing decision months later. This experience highlighted the power of effective advertising and the importance of timing and relevance. Even though I didn't subscribe immediately, the ad's impact lingered, proving that a well-placed, memorable advertisement can indeed bear fruit well beyond its initial exposure. So, would I give credit to their old ad for my subscription? Absolutely. It was the catalyst that set the wheels in motion for a healthier change in my life. What do you think—does the credit belong to the old ad?

🔍 **Beware the Snack Attack: Navigating Junk Food Marketing on Videogame Live Streams** In our digital age, screens aren't just portals to fun; they're battlegrounds for our dietary choices! A recent study highlights how junk food marketing is intricately woven into Twitch live streams, a popular platform for interactive viewing. 🍔 The research analyzed over 52 hours of video content and found a clever blend of product placements for energy drinks and fast food, geared to captivate viewers amidst the excitement of the live stream. Emotional appeals, social influences, and interactive experiences are all tactics used to sway dietary choices, often without the watcher's full awareness. 👀 Marketers use saturation techniques, bombarding viewers with multiple marketing messages simultaneously. The result? A significant impact on our eating and lifestyle decisions, especially concerning young spectators. 🛑 This puts adolescents at risk, as they're at a pivotal stage of forming habits and opinions. The connection between junk food consumption and poor diet quality is an unfolding public health concern. 🌱 **Why should this matter to you?** Being conscious of these marketing schemes can spark better snack choices. Next time you tune in to your favorite live stream, stay alert to what's presented beyond your screen. Awareness is our shield against these hidden influences. 🚨 There’s a growing call for regulations to limit junk food marketing aimed at younger audiences. Understanding and discussing these tactics play a crucial role in promoting healthier eating habits and fostering a healthier digital sphere for everyone. Let’s not just be passive viewers but informed ones. Here's to making empowered choices towards a healthier future! #DigitalMarketing #PublicHealth #YouthMarketing #JunkFood #HealthyChoices #TwitchStreaming #Awareness Read full article: https://lnkd.in/dRfas2QS

Ever notice how every time you see a pizza or donut ad, you suddenly want it? That’s the power of advertising! But here’s a trick: next time you’re tempted by food because you saw it, pause and ask yourself—did I actually want it before I saw the ad? 🤔 If you already had a craving for it, maybe it’s time to indulge mindfully. But if the craving only popped up because of the ad, it’s probably not a genuine desire, just clever marketing at work. By questioning your cravings, you can take back control over your food choices! 💪🥗 ✨ Remember: It’s okay to treat yourself, but make sure it’s because YOU want it—not because an ad told you to! This little tip helps me avoid impulse eating, and it can help you too! 🌟 Try it out the next time a tempting food crosses your path and see how it changes your eating habits. 💡 #mindfuleating #foodcravings #temptationtactics #healthychoices #adpower #stayincontrol #healthymindset #cravingcontrol #weightlosstips #mindsetmatters #wellnesseducation #healthyhabits #nutritiontips #diettips Jolie Glassman 🥊♥️🥊

📈 Building a profitable marketing strategy is like building a healthy diet and lifestyle. AGREE or DISAGREE? (I had this thought on my morning walk) 💲 Ads are like getting delivery or eating out. Yes, it's super convenient and necessary at times... BUT you have to pay for each meal. With ads, you pay more to get more impressions or clicks. ▶ Publishing evergreen YouTube videos is like getting groceries and meal planning. Yes, it's more work.. BUT you pay once and you get more food, healthier meals, AND you build habits that improve your overall life! Creating and publishing good YouTube videos scales ROI with time and consistency -- just like good habits! ⚖ And just like how we need a balance of cooking at home and eating out... Brands need to have a healthy balance of ads and organic marketing (aka YouTube) that builds ROI for the lifetime of your business. Do you agree or disagree? I'd love to hear your thoughts! #marketingstrategy #brandmarketing #marketingagency #organicmarketing #performancemarketing #youtubeagency #youtube #ads #contentmarketing

TW// ED I’ve not really posted about my relationship with food - for many reasons - but this message on LinkedIn really annoyed me, especially today. ❌ Messaging people unprompted about #diets and #eatingprogrammes is not okay. And for many people, this message could send them into a spiral - as a neurodivergent person who has recently lost most of their safe foods & grew up dancing & in the diet culture, this message is extremely dangerous to receive. 🧠 Think before you DM - is your DM necessary or is there a way you can begin the conversation by allowing the receiver to decided beforehand whether or not they want to talk about a topic like this. Please do not DM someone directly about a healthness plan or programme or diets. #dming #advertising #eatingdisorder #contentcreation

Omni Cassidy, PhD, presents research on unhealthy food and beverage ads targeted to Black youth--and how marketing tactics used may exploit economic disparities for profit--in this clip from our #AskTheExperts webinar "Healthy Habits: Fostering Physical Health in a Digital World.” ➡️ Watch and share the full #AsktheExperts webinar: https://lnkd.in/gbvy-4aG #ChildNutrition #DigitalAdvertisements #PublicHealthEquity #DigitalParenting

In The Food Institute Feb report, experts examined - Eating for Health - #GenZ: Young Tastemakers - #Millennials: From Foodie Culture to Functional #Health Enthusiasts - Baby #Boomers: Still Picking Up the Check - #Market watch: #Chocolate - #Mergersandacquisitions and more... Special thanks to: - Jennifer Kregor (Brightfield Group) - Matt Zehner (Brightfield Group) - Kate Stevenson (Brightfield Group) - Sara Shriber (CivicScience) - Michael Schiferl (Weber Shandwick) To purchase - https://lnkd.in/e26QTG_U #businessintelligence #consumerinsights

Did you know that the way we perceive food labels can greatly impact our health? 🤔 It’s easy to assume that all items labeled as “low-fat” or “natural” are automatically healthier, but that’s not always the case. This is where understanding the NOVA Score can make a difference! The NOVA classification system helps us see beyond marketing labels by focusing on how processed a product is. From minimally processed (like fresh fruits and vegetables) to ultra-processed foods (think snacks with long ingredient lists), the NOVA Score shines a light on what we’re really putting into our bodies. 🌱 By paying closer attention to this score, we can make informed choices that prioritise whole, nutritious foods over processed options that may impact our well-being. Our NutraVerse app simplifies this for you, displaying the NOVA Score right on your screen, along with NutriScore and Eco-Score, making healthy choices easier than ever! 🛒📲 Empower yourself with knowledge, and let’s take steps toward a healthier future together. 💪 Did you know along with our NutraVerse App, you can register for our Transform Your Health program for January 2025 or visit www.weighleswonders.ie for a list of workshops and Virtuals. #NutraVerse #WeighlessWonders #FoodTransparency #NOVA #HealthyLiving #FoodChoices #ingredientsmatter #foodtransparancy #foodlabels