Steve A. Owens, M.A.

✨ Weekend Recap: #BeautyCon 2024 x #SocialGirlServices ✨ This past weekend, My content agency Social Girl Services had the opportunity to create dynamic content for a client at BeautyCon, capturing the essence of one of the year’s biggest beauty and lifestyle events! From exclusive product activations to panel moments and celeb appearances, I handled it all— from content planning to on-site shooting, and post-event editing. It was a whirlwind of beauty, creativity, and unforgettable experiences! Here’s how Social Girl Services helped our client shine: 🎥 Content That Captures Attention My focus was on creating a visual story that showcased the activations, the brand’s engagement with attendees, and the overall energy of BeautyCon. From branded booths to influencer interactions, every shot was meticulously planned to elevate our client’s presence on social media and engage with their audience in real-time and beyond. 📈 The Power of Strategic Event Content Content creation for events like BeautyCon does more than just capture moments—it connects brands to their audiences with purpose. High-quality event content can increase social engagement, drive brand awareness, and give your audience a front-row seat to experiences they value. 🔗 Ready to Elevate Your Event Presence? I’m now booking new clients for November and beyond. If your brand is looking to increase visibility, drive engagement, and capture those essential moments at events, let’s connect! From strategy to shooting to post-production, Social Girl Services is here to handle every detail. #SocialGirlServices #contentcreator #EventContentCreation #BeautyCon2024 #ClientSuccess #ContentThatConverts #BookNow

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NFL Week 3 Picks: Quarterback Stats and Surprising Performances! Join us as we dive into NFL Week 3 Picks! Analyze quarterback performances, evaluate stats, and explore strategies from the latest games. Perfect for fantasy football enthusiasts and dedicated fans alike, this video delivers insights and predictions that could change your game day experience! #NFLWeek3 #FantasyFootball #QuarterbackStats #GamePicks #FootballAnalysis #NFLPredictions #SportsTalk #GameDayInsights #FantasyPicks #FootballFans

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✅🖥️ Crain’s Chicago Business (6/3): “The Chicago Sports Network is the name of the venture launching in October. The channel will stream more than 300 live games, post-game coverage and 24/7 multi-sport programming, according to a statement from the network. Both the Blackhawks and the Bulls will have their preseason games aired in October, while the Sox will make their debut on the network in 2025. The network is a partnership between the teams and Nashville-based Standard Media, which owns four local stations in Nebraska, Rhode Island, Missouri and Kentucky. The move comes as the teams' contracts with NBC Sports Chicago are set to end on Oct. 1. NBC has been the teams' broadcast channel since 2004. The network lost the Chicago Cubs when the team signed a deal with Sinclair Broadcast Group to create the Marquee Sports Network in 2020. The Chicago Tribune first reported on the aim to launch the new regional sports network in May detailing the many hurdles the teams seem to have overcome, including having to get the NBA, MLB and NHL to sign off on the plan and to work out complicated rights fees as cable providers such as Comcast have "blacked out" regional sports networks due to contract disputes.” 🏀🏒⚾️⬇️ #streamingtv #ctvadvertising #livesports https://lnkd.in/e-zmfan3

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As summer kicks off, many brands are already gearing up for the Back To School season. This key shopping season offers a unique moment for brands to own the moment with contextually relevant, omnichannel placements. For your brand, this means: • Elevate Brand Awareness Across Screens: Maximize your brand's visibility across various screens. • Contextual Relevance: Align your campaigns with sports content to stay relevant. • Multi-Screen Engagement: Reach viewers across all devices for a cohesive experience. • High-Impact Impressions: Utilize high-visibility formats in event coverage to capture attention. Learn how to own the moment through a Teads Reachcast with a complete takeover or contextual segment >> https://hubs.li/Q02BqQhL0 #Cannes2024 #CannesLions #CannesLions2024 #BestinGlass #TalksWithTeads #BestinGlassAdvertising #TeadsBestInGlass #Teads #Omnichannel #CTV #BrandSafety #Contextual #BTS #Backtoschool

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WOW 🤩 A HUGE THANK YOU to those of you who are going to participate in an upcoming focus group session. 🎉 Within 12 hours of opening 120 focus group slots for job seekers, we hit capacity. BUT if you weren't able to snag a spot, we got you covered! We heard from many of you who are still interested in sharing your thoughts with us... To create even more space for feedback from EVERY job seeker in our community, you can share your job search experience with us when you join our waitlist. We’ll be reading every single submission to ensure we’re creating something great for our community of job seekers! ⭐ In exchange for your insights, we’ll select 10 job seekers to receive a free 1-on-1 career coaching call with co-founders/career coaches Parul Khosla or Adriene Bueno to help you get hired in sports, media and entertainment. Get started here: www.arenatalent.com A NOTE FOR EMPLOYERS: If you're an employer in talent acquisition or recruiting looking to hire top talent in sports, media and entertainment, we’d love to jump on a call with you to learn more about your goals and hiring needs! Please email us at [email protected] to get started. #SportsJobs #MediaJobs #EntertainmentJobs

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🚨 Hot off the press: 72% of Hispanic sports fans are part of Gen Z or Millennials, compared to just 50% of the general sports fan population. This younger, passionate fanbase offers brands and leagues a huge opportunity to build long-lasting relationships. LiS™: Latinos in Sports and Nielsen teamed up to dive deep into the impact of Latino fandom and viewership across the five major American sports (NFL, MLB, NBA, NHL, MLS). Latinos are shaping the future of American sports fandom in a big way, be sure to check out the full report here: https://hubs.la/Q02PyWQz0 #LatinosInSports #SportsIndustry #GameChanger #LatinoFandom #Nielsen #GenZ #Millennials #SportsMarketing

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Gen Z Fandom: Beyond the Sidelines, Into the Action💥 For Gen Z, sports are more than just games—they’re all about real connections, personal investment, and creating the experience themselves. Netflix has nailed this with shows like Drive to Survive, Quarterback, and Sprint, pulling fans into athletes' lives, dreams, and struggles. This isn't just about watching sports; it’s about feeling the story behind every play. And it’s working—fan engagement and viewership are soaring. 📈 Fantasy sports take this even further, turning fans into players. According to Morning Consult, 33% of Gen Z don’t watch live sports but are all-in on fantasy leagues and gaming, where they’re strategizing and competing. In the Kings League Fantasy MARCA, 62% of players are Gen Z—this isn't watching from the sidelines; it’s being in the game. 🎮 And brands are catching on. Google’s Pixel FC Academy, in partnership with Arsenal FC, Liverpool FC, and The FA, is empowering young women to become creators in sports media. Gen Z doesn’t want to just watch; they want to shape the narrative, amplify their voices, and make a lasting impact on the game.✨ The future of sports fandom? Connection. Participation. Co-creation. Are you ready to meet Gen Z where they’re at? /// Want more great content? Follow us and tap the 🛎️ to never miss an update!

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In June, streaming time jumped to over 40%, the highest share of TV usage ever. This underscores once more that content is King in today’s crowded media landscape. To stand out, thinking customers-first will be key, along with delivering a seamless, full-funnel experience 🎞 #customerobsession Check out more on Nielsen’s The Gauge™ ⬇️ https://lnkd.in/du5FabV6

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NASCAR is at the epicenter of next-gen sports and entertainment 🏁 Let’s walk through a few of the reasons that they are positioned for a generational run over the next 10 years and why the Kansas City Pioneers are investing heavily in what they're doing. 1. eNASCAR Coca-Cola iRacing Series 🏎️💨 • Accessibility: It allows fans to experience NASCAR racing from anywhere, broadening the sport's reach. • Talent pipeline: The series can identify and nurture new racing talent, potentially feeding into real-world NASCAR. • Fan engagement: It provides an interactive way for fans to engage with the sport, increasing overall interest and viewership. • Connection to broader gaming ecosystem: By building the eNASCAR program out, it allows NASCAR to further connect with esports organizations that are on the forefront of the gaming industry. Integration with esports organizations 🎮 • Collaboration with esports teams: NASCAR partners with esports organizations like the Pioneers to bring authenticity and competitive expertise to eNASCAR events. • Content creation: Esports teams can create engaging content around eNASCAR, including behind-the-scenes looks, driver interviews, and race analysis, expanding the digital footprint of NASCAR. • Cross-promotion: NASCAR leverages the fan bases of esports organizations to introduce new audiences to eNASCAR, while also exposing traditional NASCAR fans to the world of esports. • Enhanced competition: Esports teams can bring their competitive strategies and training methods to eNASCAR, elevating the overall level of competition and excitement in virtual races. • Unique sponsor/partnership integrations: Partnerships/sponsorships with forward-thinking esports organizations help NASCAR modernize its image and appeal to younger, tech-savvy audiences with an authentic advertising approach. (i.e. QuikTrip & Price Chopper) Partnership curation in popular gaming titles 💻 • Fortnite collaboration: NASCAR has partnered with Epic Games to bring NASCAR-themed content to Fortnite and Rocket League racing, exposing the brand to millions of young gamers. • Rocket League integration: NASCAR has also teamed up with Epic Games/Psyonix to introduce NASCAR cars and decals in Rocket League, leveraging the game's car-based thematic elements to showcase NASCAR IP. • Cross-platform visibility: These partnerships in popular titles like Fortnite and Rocket League significantly increase NASCAR's visibility across multiple gaming platforms and demographics. • Event tie-ins: Special in-game events and challenges related to real-world NASCAR races help bridge the gap between virtual gaming and live motorsports, driving engagement in both spaces. By investing in the gaming space, NASCAR is positioning itself at the forefront of a growing industry while maintaining its traditional motorsports appeal. And we are all here for it... Now watch this run up 🏎️ 💨

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Latino sports fans are true superfans! 🌟 Nielsen and LiS™: Latinos in Sports have revealed that Latino fandom surpasses the general population across major leagues. For example, 57% of Hispanic fans are passionate about the NFL compared to 55% of the general population, and when it comes to the NBA, 52% of Latino fans are engaged versus 41% of the general population. These stats showcase just how central Latino fans are to the world of sports! ⚽🏀🏈 Curious to learn more? Access the full Game Changer report here: https://hubs.la/Q02PpdXJ0 and visit https://hubs.la/Q02PpjD90 for more insights. #LatinosInSports #Superfans #LatinoFandom #Nielsen #GameChanger

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Yesterday, I saw a completely new way to leverage a TikTok influencer... Shay Mitchells’ BEIS teamed up with creator Robyn Delmonte aka GirlBossTown for their new "Airport Dads" campaign. GirlBossTown, known for predicting PR moments and campaigns, has amassed over 650k followers by sharing her ideas publicly. And she has been vocal about being brought in to do the biggest marketing activations. Well, BÉIS jumped on the opportunity to involve her in their latest campaign. BUT unlike a traditional creator collaboration, GirlBossTown used her platform to give a behind-the-scenes look at how the campaign came to life. And THIS is a creative way to leverage creators native to their platform. It also shows how LinkedIn creators could be similarly integrated into campaigns. How? Imagine if every marketer used LinkedIn to show the making of the campaign to promote the campaign itself. It becomes part of the storytelling moment. I 💙 the idea of leveraging behind-the-scenes voices to amplify marketing efforts. Have any other companies done this well? What do you think about this tactic of breaking the fourth wall in advertising? #marketing #brandbuilding #brandmarketing #brandcampaign

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🌟 Unlocking Sponsorship Success with MLB! ⚾ With a nearly year-round calendar of 162 regular-season games and an intense postseason, MLB provides a consistent stream of exposure that has proven invaluable for brands looking to grow awareness and drive engagement. Long-standing partners like Gatorade, Budweiser, and Mastercard have reaped the rewards of MLB sponsorships over the decades, while new brands can tap into this rich tradition to connect with fans. 🤔 Curious about how to leverage MLB’s potential for your brand? Check out our latest blog for insights and strategies on maximizing sponsorship impact. Read more here ➡️ https://lnkd.in/gAzSz2u3

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In crisis communications, a well-prepared team is key to navigating challenges successfully. Like a well-practiced NFL team, each member of your crisis comms team must bring their A-game! From the core team leader (like a coach), to the spokesperson (like a quarterback) and the legal team (defense) — every role is critical for effective crisis management. Ready to build your dream team? Our latest blog breaks down how to assemble a winning lineup that can handle any crisis. Read it here ➡️ bit.ly/3ZYKmKZ. #CrisisCommunications #PRStrategy #PRDelivers #Teamwork #CrisisManagement

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𝐑𝐚𝐜𝐞 𝐭𝐨 𝐑𝐞𝐟𝐫𝐞𝐬𝐡𝐦𝐞𝐧𝐭: 𝐋𝐢𝐪𝐮𝐢𝐝 𝐃𝐞𝐚𝐭𝐡 𝐏𝐮𝐭𝐬 𝐍𝐀𝐒𝐂𝐀𝐑 𝐅𝐚𝐧𝐬 𝐎𝐧 𝐭𝐡𝐞 𝐃𝐫𝐢𝐯𝐞𝐫’𝐬 𝐒𝐞𝐚𝐭🏁 Liquid Death is revving up fan engagement with its bold campaign, “Become a Pro LD Driver.”  This thrilling initiative gives NASCAR fans the chance to swap bleachers for the driver’s seat, offering a prize package that includes a $30,000 sponsorship, a year’s supply of iced tea, custom gear, VIP race access, and a personalized Liquid Death car wrap. In a refreshing twist, Liquid Death puts fans in the spotlight, celebrating their passion and loyalty. This approach perfectly aligns with NASCAR’s vibrant community, merging the adrenaline of racing with the brand’s edgy spirit. The exciting challenge sparks creativity and teamwork, transforming fans into stars and encouraging user-generated content. The campaign culminates in a high-octane live event during the NASCAR Playoffs, where fans can truly shine. By transforming the fan experience, Liquid Death sparks a new era of engagement, making every iced tea chug a victory lap in the race to refreshment! Post Credit - Bhavana Wadhwani #RaceToRefreshment #LiquidDeathNASCAR #NASCARPlayoffs #ExperientialMarketing #Markit #IBSM #Experience_Marketing🖤♾

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This past week while in Atlanta, I had the opportunity to create some professional content at Real Estate Collaboration Hub. It is an amazing space with a lot of options for professionals that are focused on Real Estate Collaboration. My focus is media production and helping personal and professional brands communicate their expertise through creative media. This happens through short form and long form content creation. #contentcreation #digitalmedia #photography #videography #contentediting

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