Latinos in Sports’ Post

🚨 Latino Fandom is a Gamechanger for Brands! 🚨 Latino sports fans are 11% more likely than the average U.S. sports fan to buy from brands they see sponsoring their favorite games. With the US Hispanic community representing 19% of the population, this is a huge opportunity for brands, teams, and leagues to tap into a loyal and passionate fanbase. LiS™: Latinos in Sports, in partnership with Nielsen, has released a groundbreaking report exploring the massive impact of Latino fandom across NFL, MLB, NBA, NHL, and MLS. Read the full report here: https://hubs.la/Q02PHkMb0 and learn more at https://hubs.la/Q02PH8cR0 #LatinosInSports #SportsIndustry #LatinoFandom #Nielsen #SportsMarketing #BrandLoyalty

Combat sports are going to overtake other American professional sports and already have. Here's why: 👇 📈 Combat has grown more than any sport from 2010 to 2020, attracting more than 26 million new American fans (Rich Luker via Forbes) 👨👩👦 One in three sports fans in Gen Z is an avid combat fan (Two Circles) 🙋🏻♂️ Gen Z is more interested in following individual athlete sports versus team sports. With 40% of the audience 18 to 35 (Nielsen) 🤜 MMA is more popular than the NFL on social media and has over 300M fans worldwide (Forbes) 🙅♂️ Among Gen Z, combat is more prevalent than Major League Baseball. (The Harris Poll) Looking for a place to reach the right spending demographics? Look no further than combat sports athletes and Swerve Combat! #linkedinsports #streaming #sportsbusiness #brandpartnerships

🚨 Hot off the press: 72% of Hispanic sports fans are part of Gen Z or Millennials, compared to just 50% of the general sports fan population. This younger, passionate fanbase offers brands and leagues a huge opportunity to build long-lasting relationships. LiS™: Latinos in Sports and Nielsen teamed up to dive deep into the impact of Latino fandom and viewership across the five major American sports (NFL, MLB, NBA, NHL, MLS). Latinos are shaping the future of American sports fandom in a big way, be sure to check out the full report here: https://hubs.la/Q02PyWQz0 #LatinosInSports #SportsIndustry #GameChanger #LatinoFandom #Nielsen #GenZ #Millennials #SportsMarketing

Did you know that average NBA game attendance has now officially passed 18,000 with a record of 791 games sold out this past season? With the youngest and most diverse fanbase in the U.S., basketball is on the rise! Read our new NBA #FanScore report to learn about just how valuable the NBA's reach is 🏀

🏀 Curious about where the NBA's billions come from? Dive into the world of NBA revenue streams with the latest article from Sportsnaut 💰 Find out how TV deals, sponsorships, and ticket sales all play a part in the league's financial success. 📺 🎟️ Plus, our partners at Sportsnaut want to hear from you! Do you think the NBA needs to re-evaluate who gets to vote for the awards? 👉Read more and join the discussion: https://ow.ly/6ijW50RWF4r #NBABusiness #SportsRevenue #SidedPoll #Sportsnaut #Sided

Here's my take on the future of the Ultimate Fighting Championship broadcasting rights deal: UFC's $1.5 billion deal with ESPN has been a game-changer since 2018. But with that deal wrapping up soon, we're on the brink of new and exciting negotiations. Let's break it down. The National Basketball Association (NBA) just secured a massive $76 billion deal with multiple broadcasters like Amazon, ESPN, and NBCUniversal. This highlights a trend towards more diversified media partnerships. Dana White and TKO is eyeing a similar model. He envisions UFC content spread across multiple platforms to boost accessibility and viewer engagement. Think about it: more ways to watch, more ways to connect. Potential new partners? The Walt Disney Company, YouTube, and Amazon are all in the mix. This reflects the changing landscape of sports media since UFC's 2017 deal with ESPN. The financial stakes are high. Comparing the NBA's $76 billion deal with UFC's $1.5 billion contract shows just how much growth potential is on the horizon for UFC. What does this mean for us fans? More broadcast partners could mean more accessible and diverse UFC content. It's like the NBA experience but for fight fans. UFC's next move could be a strategic one, aligning with current sports media trends to leverage multiple platforms. This would maximize both reach and revenue. As UFC's ESPN deal ends in January 2025, we're poised for significant changes. The new broadcast strategy could lead to greater accessibility and engagement for viewers. Where do you think UFC content will land next? Drop a comment and let me know your thoughts! #linkedinsports #ufc #broadcastingrights #sportsbusiness

Elisa Padilla, MBA, CMO of New York Red Bulls came on the TOP CMO Podcast and spoke with host Ben Kaplan about the world of sports marketing. ⚽Creating Fan-First Experiences: We dig into how the New York Red Bulls put their fans at the heart of everything they do, from community engagement to fan activations. ⚽Data-Driven Strategy: The importance of using data to understand who’s coming to matches and how to reach younger audiences. ⚽Navigating a Crowded Market: Competing in a market with 13 other professional sports teams and how to stand out. ⚽The Messi Effect: How Lionel Messi’s presence in MLS is boosting visibility and ticket sales across the league. Have a listen 👇 APPLE: https://lnkd.in/ewFW5z3Q SPOTIFY: https://lnkd.in/e8n8kksr YouTube: https://lnkd.in/eKuxWEeZ #redbull #newyorkredbulls #marketing #topcmo

Latino fandom soars. Though Latino sports fans are most commonly associated with soccer, their interests are expansive and they are more likely to be fans of each of the four major male team leagues, MLS and the WNBA than the general population. #latinos #Sports #Hispanics #latinoamerica #HispanicHeritageMonth #hispanicmarketing

Are U. S. #Hispanics changing the way the #America experiences sports? Changing what sports are "must see" viewing? Changing what sports matter most? The answer is a resounding YES. Adding to the body of work around the opportunity around sports and Hispanics, today we release our annual Hispanic Diverse Intelligence Series report on Hispanic audiences and #sports viewing, "Changing the way we fan". This work focuses on the growing #Latino audience to traditionally U.S. sports culture sports (think Wimbledon and NCAA), and the growing non-Hispanic audience to what might have been considered by some "niche Latino sports" (think CONMEBOL Copa America 2024 and UEFA EURO 2024). Check it out here: https://lnkd.in/gfuSv753 #NielsenHispanicDIS #DIS2024 #Deportes #Futbol #Goal

Great insight from Youth Sports industry leaders! Thanks Sports Business Journal for hosting.