Ali Kaltman’s Post

Influencer Marketing has been a hot topic for such a long time and it only continues to thrive. Join in for an amazing webinar next week to learn the magic of TikTok and how you can leverage it for your clients or your brand 💡 #influencermarketing #sproutsocial #tagger

Marketing experts discuss how the ALS Ice Bucket Challenge transformed social strategies, persuading the biggest brands of the power of jumping on the right trends and listening to and interacting with social audiences. The viral initiative paved the way for challenges on TikTok, and Pereira O'Dell's Juliana Constantino describes it as a pioneering moment "where you not only got a campaign to impact your primary target, but you created a whole social movement and conversation." ALS Ice Bucket Challenge turns 10—how the stunt changed viral marketing forever https://lnkd.in/gmnHtr2N

No one appreciates an influencer more than I do. I've been a believer in real people sharing their points of view and building platforms long before Instagram existed--I touted the power of message forums, bloggers and YouTube haul videos (remember those?) back in the early days of social media. In 2010, I co-founded the first... #adweek #brand #advertising

🤔 How are you altering your digital advertising strategies to ‘vibe’ with your Gen Z audience? 🤳 Engaging social media platforms is a great place to start since twenty-nine percent of this generation is more likely to purchase from a company with a social presence. But it doesn’t stop there; this vocal generation knows what they want, and it's up to your brand to be it! Want to learn more about how you can connect with Gen Z? Learn more by reading our #blog: https://lnkd.in/dA8Sgmas. #DigitalAdvertising #AdvertisingAgency #CreativeAgency

As an influencer AND agency owner, I have worked with many brands on countless campaigns. Do you want to know what I feel creates the most successful campaigns? ✨Creative freedom✨ I am not saying that every influencer runs their page like a business and knows their audience to a tee. But, if you're choosing the right influencer for your campaign, they should. Quick personal case study: my recent campaigns with Banza. They came to me and immediately let me take the reins. They trusted me as the creative. They even encouraged me to stay completely true to my page. Even by using a doll I typically use as a prop in place of my children. (Forever grateful for this opportunity, ily Banza team). Did they have some input? Absolutely, as they should. But they did not stifle my ideas with scripts, incredibly detailed briefs, etc. The results? Campaign 1: Nearly 2 million views (on TT and IG) + 244 organic comments Then they re-hired me. And gave me the same freedom. Campaign 2: 755,000 views (on TT and IG) Don't get me wrong, I am not saying that views are the only metric that need to be considered for ROI. But what I am saying is... Please let creators CREATE. Trust the influencers you are hiring and let us do our thing. ❣ #influencermarketing #influencerstrategy #influencercampaign #creatoreconomy

Happy Sunday, everyone! ☀️ As we unwind and recharge for the week ahead, let's take a moment to appreciate the power of digital marketing in connecting brands with their audience, even on weekends. 💼 At Brandzenic, we understand the importance of engaging with customers across all channels, including Sundays! 🌟 Whether it's through captivating content, targeted ads, or social media engagement, we're committed to helping our clients make meaningful connections anytime, anywhere. Wishing you all a relaxing and productive Sunday! 💻 #SundayMarketing #Brandzenic #ConnectWithAudience"""

To all the Marketing Mavericks! Want to make your brand collab on Reels go *VIRAL*? First off, give those savvy scroll-stoppers a little credit! They've seen enough half-baked brand deals to know the difference between genuine MAGIC and yet ANOTHER ad. The tool is “Influencer Marketing”, well that we guess, everybody knows! But NO, read it carefully, it's - “INFLUENCER Marketing” - Marketing by the influencer, not by you. So ditch the forced integrations and let your influencer do their thang - trust me, their unique style is what's gonna make your product SIZZLE. Next, make sure that the hook is CATCHY! Something that'll have 'em replaying your Reel until they've got the script memorized. Or else you’ll have your audience scrolling through your reel faster than you can finish saying 'influencer marketing’! At the end of the day, you got to give the people what they want - comedy gold, relatable content, and a healthy dose of that "Maza aaya"! And most important... . . . . . . What!?… Go read the post, Not everything can be stuffed in the caption [Tip 7] #influencermarketing #brandcollab #Influencer #talentmanagement #creatorsclout #ContentCreation

Using custom prompts and public responses on social media provides an interactive way to connect with others. With the “Add Yours” sticker, you can invite others to contribute to your Stories and see their responses. When you see the “Add Yours” prompt in someone else’s story, just tap the sticker to easily add your own story to the responses. #socialmedia #facts #tips #instagram #advertising #digitalcampaign #engagement #contentcreation #brandbuilding #influencer

In 2024, social media ads will account for 33% of all digital ad spending, reflecting their growing influence in the marketing world. Platforms like Instagram, LinkedIn, and even TikTok offer unparalleled opportunities to reach highly targeted audiences. With advanced algorithms and data-driven insights, social media platforms enable brands to tailor their messaging and reach consumers at every stage of the funnel, from awareness to conversion. But with great power comes great responsibility. To truly capitalize on social media advertising, businesses have to do more than just create visually appealing ads. Understanding your audience’s behavior, crafting compelling narratives, and leveraging platform-specific features are crucial for standing out in this crowded space. How are you innovating your social media ads to keep up with the growing competition? 🤝 Let’s discuss how social media can amplify your digital marketing strategy. Work with us: https://www.llt-group.com/ #brandingdesign #brandinginspiration #branding101 #brandingagency #digitalagency #webdesigner #graphicdesigner #webdevelopment #creativeagency #LLTGroup #chicagosmallbusiness #smallbusiness

In 2024, social media ads will account for 33% of all digital ad spending, reflecting their growing influence in the marketing world. Platforms like Instagram, LinkedIn, and even TikTok offer unparalleled opportunities to reach highly targeted audiences. With advanced algorithms and data-driven insights, social media platforms enable brands to tailor their messaging and reach consumers at every stage of the funnel, from awareness to conversion. But with great power comes great responsibility. To truly capitalize on social media advertising, businesses have to do more than just create visually appealing ads. Understanding your audience’s behavior, crafting compelling narratives, and leveraging platform-specific features are crucial for standing out in this crowded space. How are you innovating your social media ads to keep up with the growing competition? 🤝 Let’s discuss how social media can amplify your digital marketing strategy. Work with us: https://www.llt-group.com/ #brandingdesign #brandinginspiration #branding101 #brandingagency #digitalagency #webdesigner #graphicdesigner #webdevelopment #creativeagency #LLTGroup #chicagosmallbusiness #smallbusiness