Teads’ Post

Consumers CRAVE a ✨connected✨ experience across ALL channels so, if you're feeling the omnichannel challenge - here's some ways you can personalise the customer journey: 1️⃣ get to know your audience 👂🏻 customise your message to fit THEIR needs 2️⃣ maintain consistent branding 🎨 ensure a unified look and feel EVERYWHERE 3️⃣ create seamless transitions 👨🏽💻 make switching between touchpoints EASY for consumers 4️⃣ provide personalised offers and recommendations 🛍️ leverage data to suggest relevant products or deals Let us know in the comments what your biggest omnichannel challenge is 👇🏼 #eCommerce #digitalmarketing #omnichannel #personalisation #customerjourney

In today’s competitive market, building trust with your customers takes time, and consistency across platforms is key. An omni-channel strategy ensures that your brand story is seamlessly communicated, whether customers are browsing your website, engaging on social media, or visiting your store. This unified approach creates a cohesive and personalized customer experience, making it easier for small businesses to build lasting relationships. Research shows that customers need multiple interactions with a brand before making a purchase, and an omni-channel presence ensures you’re visible at every touchpoint. Elevate your small business with solutions tailored to your needs, and ensure your brand stands out by telling the same compelling story across all channels. #OmniChannel #SmallBusiness #CustomerTrust #DigitalMarketing #BusinessGrowth #EntrepreneurLife

How many channels/touchpoints, digital and physical, do you think there are? My colleague Lena Sophie Adam and I recently visited some of our partners in Germany and Axel Helbig from foryouandyourcustomers gave us these channel cards (thank you!). They identified 124! channels and touchpoints… and the metaverse was not even on there yet! We are experiencing an explosion of channels and on all these channels your brand needs to be perceived the same way and customers want to buy across channels. Your content strategy is a key component in achieving brand consistency! How do you manage your content across your channels today? Want to know more about how foryouandyourcustomers and Contentful‘s #composablecontent platform can help you achieve brand consistency and omnichannel experiences? Please reach out for a chat. #contentstrategy #contentmanagement #omnichannel

Introducing Teads Omnichannel Graph (OG) a proprietary tool extending contextual and audience-targeting capabilities into the CTV environment. Teads OG leverages insights from editorial web environments and connected TV, enabling advertisers to plan, activate, and measure cross-screen video campaigns with unparalleled efficiency and precision. Teads OG enables advertisers to increase brand association and orchestrate campaigns across the glass to achieve optimal objectives. Discover more about Teads Omnichannel Graph and its capabilities here >> https://hubs.li/Q02BSnlj0 #Cannes2024 #CannesLions #CannesLions2024 #BestinGlass #TalksWithTeads #BestinGlassAdvertising #TeadsBestInGlass #Teads #Omnichannel #CTV #Identity #Contextual #IdentityGraph #Linear

This upcoming week’s newsletter and posts will be about Experiential Marketing. It’s not just creating moments—it’s crafting experiences that stick. - Personalization builds trust. - Emotional intelligence deepens connection. - Omnichannel delivers impact. Business to Anyone. Anytime. Anywhere. Always Personal. How are you using experiential marketing to create lasting moments? Comment below 👇 🗞️ Sign up for my newsletter: 'Get Off Your Mass' https://lnkd.in/ghhvXHpQ Schedule 1:1 with me: https://lnkd.in/gnvGX7q9 #digitalmaketing #personalization #omnichannel #innovation #businesstoanyone #EQ

One Platform Isn't Enough for Today's Consumers. Everyone has a unique journey when making a product purchase. While some people see ads outdoors and buy from stores, others prefer to see ads on Facebook and make purchases through Messenger. Think about the last time you bought something. What influenced your decision? Was it an ad you saw, or did you come across it in a store? Whether you realize it or not, your purchase was influenced by marketing. Brands strive to be present at every step of the buying journey. So, how can you ensure your brand is present at every stage? By using an #OmniChannelStrategy. #OmniChannelStrategy It's a customer-centric approach that ensures a consistent brand experience across all customer touchpoints. In an omnichannel strategy, you can't advertise different messages on digital and billboard ads. Want to inquire about the Omnichannel Strategy? 📩 Message us at https://lnkd.in/dEhPJeAS. #OrangeIdeas #MarketingAgency #advertising #omnichannel

Through direct integrations with publishers Teads has sight of consumers digital reading habits...those familiar with Teads will see this as 'old news', but here is where it gets interesting....we are now combining this with our understanding on the content they watch to create a single profile across multiple screens, unlocking new targeting, measurement & product solutions for our customers. #omnichannel #teads #targeting #measurement

Omnichannel Marketing is like giving your customers a VIP pass to a world where everything just 'flows'. Whether they’re shopping on your website, scrolling on social media, or walking into your store, their experience is totally connected. No drop-offs, no disconnects, just smooth sailing! It’s all about making their journey feel effortless, and when customers feel that, they stick around. Think of it as creating one big, happy brand ecosystem where your audience can hop from one channel to another without missing a beat. More engagement, more loyalty, and way more love for your brand! Learn more at https://lnkd.in/gWnzAGZm #digitalmarketing #marketing #omnichannel ##customerexperience

How can #LuxuryRetail brands work towards improving engagement with #multicultural shoppers? We've outlined 5 key questions to consider. Read more here: https://hubs.ly/Q02W0zn60 1. Who are you trying to #reach?  2. Are your brand’s values aligned with the #values of the demographic you would like to reach?  3. In your business, are diverse #voices being amplified in positions of influence?  4. How can you create an authentic #community relationship?  5. How can you create #omnichannel communications that leverage existing language and communication channels? 

Rooted in Baozun’s #eCommerce DNA, Baozun’s Creative Content to Commerce (CCC) team is crafted to meet brands’ evolving commercial needs in an #omnichannel landscape. Built to excel on platforms like RED, CCC leverages a unique 3C formula—Good Creativity x (Good Content + Good Operations) = Good Sales to seek more business potentials for #brands. Through data-driven KOL placements, creative IP, and specialized #consumerinsights, CCC enables brands to forge authentic connections, driving growth and amplifying digital impact. Learn more about CCC’s transformative #brandengagement approach with Wil Chang, General Manager of the Creative Content Centre at Baozun e-Commerce, in the full insight here: https://lnkd.in/gW8GWFYC #Baozun #DigitalCommerce #SocialCommerce #Livestreaming #Broadcast #Retail #OnlineShopping #SocialMediaMarketing #Phygital #LiveShopping