Baozun Inc.

Hunter Boots Ltd continues its Southeast Asia expansion with the opening of its first retail store in #Malaysia at The Starhill in Kuala Lumpur’s Bukit Bintang district. In addition to pre-opening teasers on #Instagram and other social media platforms, HUNTER also invited over ten local fashion influencers to celebrate the event, building momentum for the heritage brand both online and offline. Charting the path ahead, Baozun will continue to empower HUNTER’s growth across #SoutheastAsia with its #omnichannel strategy, quality products, and services tailored to local consumers in the region. #Baozun #DigitalCommerce #AuthenticBrandsGroup #HUNTER #Apparel #FashionIndustry #FashionRetail #Footwear #FootwearFashion #Retail #BrandManagement #ApparelIndustry #ExperientialRetail #FashionTrends

E-commerce logistics has evolved. In the past, brands focused on managing #logistics during major promotional periods, emphasizing on flexibility to manage fluctuating order volumes and unexpected issues. As #eCommerce platforms grow and #promotions become more frequent, the focus is moving towards more personalized and systematic solutions to address challenges like high return rates.   Brands now require more holistic #digitalcommerce service capabilities from their partners. Ronghua Li, General Manager, Luxury & Apparel Logistics, Baozun e-Commerce, discusses how Baozun has integrated IT-driven value-added services and introduced maintenance solutions as part of its comprehensive support for brands. Learn more here: https://lnkd.in/g8cSFuWX. #Baozun #SupplyChain #SocialCommerce #LuxuryBrand #ApparelIndustry #Fashion #Shipping #Efficiency #Operations #CustomerExperience

Since 2007, Baozun has expanded its work with international brands and developed strong #logistics and supply chain capabilities to support brand #eCommerce activities. With Baotong E-Logistics, Baozun is well positioned to offer reliable, efficient, and flexible end-to-end solutions, empowering brands to innovate their #supplychains and drive #digitaltransformation. Learn more from Ronghua Li, General Manager, Luxury & Apparel Logistics at Baozun, as he shares insights on innovative and customised logistics strategies for driving #brandgrowth in the latest Baozun Navigator series: https://lnkd.in/g8cSFuWX. #Baozun #DigitalCommerce #SupplyChain #UserJourney #BrandStrategy #SocialCommerce #LuxuryBrand #Apparel #Shipping #Efficiency #Retail

Get the latest in-depth insights into development trends and market movements in #ecommerce with Baozun and leading global consultancy, R3, on the collaborative #whitepaper - Maximize Your E-Commerce Media Effectiveness. This comprehensive guide would help brands to improve their marketing efficiency and find opportunities for breakthrough in the era of stock competition. “In e-commerce, data-driven insights and technological #innovation are key to improving marketing efficiency. Through this whitepaper, we not only share Baozun's battle-tested experience in e-commerce services, but also integrate R3's expertise in #marketing efficiency evaluation to provide brands with a more holistic perspective. This helps to improve marketing ROI and achieve breakthroughs in a competitive market,” said Joyce Chang (張芝瑜), CMO, Baozun e-Commerce. Read the full whitepaper here: https://lnkd.in/g5tGQ9eh #Baozun #R3 #MarketInsights #DigitalCommerce #RetailTrends #Retail #AI #SocialCommerce #Phygital #ThoughtLeadership #DigitalTransformation #DigitalMarketing #BigData #DataAnalytics #ConsumerInsights

#Douyin has evolved into a platform where brands must balance creative content with strategic execution to thrive in an era of stock traffic. By integrating engaging themes, leveraging category-specific tactics, and aligning #digitaloperations, brands can not only sustain growth but also strengthen their market presence in Douyin’s competitive ecosystem.   Watch as Sue Su, Chief Operating Officer of Baozun LOCATION, shares how Baozun empowers brands to navigate these complexities in the latest Baozun Navigator episode here: https://lnkd.in/giRrRbjx. #Baozun #DigitalCommerce #SocialCommerce #Omnichannel #Livestream #eCommerce #DigitalMarketing #Branding #FMCG #ConsumerGoods

In the latest Baozun Navigator series, Sue Su, Chief Operating Officer, Baozun LOCATION, delves into Douyin's role in brand growth, tackling challenges like sustaining momentum in the era of stock traffic and preserving #brandidentity. She highlights how Baozun and LOCATION's partnership empowers brands to navigate these complexities. From sales-driven operations and product category planning to creative content strategies, Sue shares approaches that connect brands with #Douyin's audiences. Watch the full insights here: https://lnkd.in/giRrRbjx. #Baozun #DigitalMarketing #DigitalCommerce #DigitalTransformation #Ecommerce #Sustainability #ThoughtLeadership #DigitalMarketing #MarketingInnovation #RetailInnovation #ConsumerInsights #RetailTrends

Recently, Gap was appointed the official wardrobe partner of the Dance Carnival in Jing’an, a key segment featured in the 2024 Shanghai International Sports Trend Culture Festival. The event showcases emerging Olympic #sports - including breakdancing and freestyle. GAP dressed competing dancers in classic GAP sweatshirts. Through their dynamic performance, it showcased multi-cultural trendiness, youthfulness, and vitality of the younger generation. These efforts highlighted the #apparel brand’s commitment to fostering #creativity, individuality, and #communityengagement while trendsetting in China’s #fashionindustry. #Baozun #ApparelIndustry #Fashion #CommunityBuilding #Omnichannel #ExperientialMarketing #BrandStrategy #FashionRetail #Phygital #Retail

2024 marked a record-breaking year for the Double 11 Shopping Festival, with China’s major #ecommerce platforms launching their campaigns much earlier than ever before. To capitalize on this, platforms employed a range of tactics, including extended promotional/sales periods, attractive trade-in incentives, and a greater emphasis on quality #customerexperience. Discover key marketplaces' D11 strategies, emerging #consumerinsights, and how Baozun’s #digitalcommerce capabilities helped propel brands towards excellence across major platforms this year. #Baozun #Onlineshopping #SocialCommerce #Omnichannel #DigitalMarketing #Retail

New store, new products, new experiences. From November to mid-February, Hunter Boots Ltd is dressed in the Christmas spirit - with a festive installation piece outside the shopping mall plaza, and within its new store at Raffles City, #Shanghai. The heritage #apparel label continues to offer a captivating shopping experience for Chinese consumers with a creative look and interactive experiences. More surprises to come. Get an insider’s view of HUNTER’s festive in-store experience here. #Baozun #AuthenticBrandsGroup #HUNTER #ApparelIndustry #FashionIndustry #FashionRetail #Footwear #LuxuryRetail #OutdoorLifestyle #BrandManagement #ConsumerInsights #CustomerExperience #Omnichannel #DigitalCommerce #eCommerce #FashionTrends #Fashion

The iconic red boot takes its next step in #China as Hunter Boots Ltd opens a new store at Shanghai Raffles City. Blending a century of British heritage with creative design, the space offers a comfortable shopping experience as consumers freely browse through the diverse suite of products. The store also marks a new chapter in HUNTER’s offline #retail format by continuing to advocate for #sustainability through nature inspired products for various urban living needs in the lifestyle section. Step inside to HUNTER’s new store experience here: https://lnkd.in/gHmmHzbf Watch the official store opening here: https://lnkd.in/gemHa7rC #Baozun #AuthenticBrandsGroup #HUNTER #ApparelIndustry #Apparel #FashionIndustry #FashionRetail #Footwear #LuxuryRetail #BrandManagement #ConsumerInsights #CustomerExperience #ExperientialRetail #Omnichannel #DigitalCommerce #eCommerce #FashionTech #RetailTech #FashionTrends