Michael (Mike) Stelzner

Maximizing ROI from hired writers and marketing agencies begins with clear communication of goals. Establishing specific objectives allows writers to tailor content that aligns with overarching marketing strategies. By clearly defining expectations and desired outcomes, businesses can foster a collaborative environment that significantly enhances the effectiveness of outsourced content creation. For more insights on how to effectively manage your creative investments, visit https://buff.ly/2wICChv .

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Are you stuck in the locker room of no results because your SEO and Publicity teams can't execute the perfect play together? Call a timeout on that because, in this Dennis Consorte article, I will discuss how Publicity and PR should huddle up and share their game plans about media features to morph those press releases into epic crowd cheers. So go on, give these SEOwind wizards a read, and let's huddle together. #SEO #Publicity

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Breaking The Cycle: The Insanity Principle In B2B Marketing Despite evolving technologies and market dynamics, many companies persist with traditional strategies https://conta.cc/4fu2X6Z

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🔍 1. Keep your site fresh with regular content updates. 🚀 2. Engage with your visitors by responding to comments. 📊 3. Use simple, clear language for better SEO and readability. Value-packed, right? If you found these tips helpful, share or comment below! 🙌 And for more insights, subscribe to our newsletter at jerrydoby.com 📩 #SEO #ContentMarketing #DigitalStrategy SEO, media relations, journalism, communication, digital publications

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If you have a website, you've probably heard of SEO. And you probably know of a business that pays a tremendous amount of cash each month for this elusive SEO. You know you need it. You know it's how people find your website, but REALLy what the heck is SEO.  In this video, part 11 of 12 in the SEO for beginners series, we are covering SEO for Voice Search. #digitalmarketing #businesscoach #growmybusiness #SEO

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Debunking Google Grant Myths! I have been seeing more and more agencies posting about Google grants, some are giving accurate information like my good friend Faigy Gilder while others seem to have just copied and pasted old outdated junk. Jason King and I are planning another webinar coming up to share insight on what's new and hot with #GoogleAdGrants in 2024. I'll drop a link when we finalize the date. #Googleads #Nonprofits #Nonproftmarketing

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Struggling with email marketing? The Email Marketing Handbook is your go-to resource for mastering the art of email campaigns. Learn to craft compelling emails, grow your subscriber list, and boost your business. Get your free copy now! https://ow.ly/kXHO50SLOan #EmailMarketingTips #SmallBusinessEmail #DigitalMarketing

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Make your cred combust! Are paid ads stretching your budget? Are you shelling out ad money without seeing results? It’s time to begin Inbound Marketing. Give your audience massive value in blogs, videos, and bite-sized clips from your podcasts. Not only will your cred go through the roof, but customers will start coming to you! PR/Marketing Pro and Home Business Coach #MCBizzBooma shares business gems in rap! Enjoy these hip-hop business tips, and hop on my calendar in the comments to find out what MC Bizz Booma can do for your business. #creativity #innovation #business #strategy

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Most bloggers are getting results. Three out of four report that blogging is working for their brands. See the Orbit Media Studios 11th Annual Blogger Survey to learn about the ways they’re using AI, length of a typical blog post, etc.

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If you want to sell more without putting in more work every day, an email autoresponder is a must for your business. With an email autoresponder, you can build trust, showcase your authority, solve problems, give solutions, sell products, services, and more all on autopilot. And that is marketing SMART. #growmybusiness #localbusiness #marketing

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Standard way of getting clients/customers: ↳ Build a website and let it sit ↳ Open all social media accounts ↳ Get families and friends to support Alternative way: ↳ Have a landing page for your offers ↳ Create social media where your *ICPs are ↳ Create content addressing your ICP’s issues ↳ Offer advice on solving these problems for them ↳ Receive inquiries from your Ideal Customer Profiles ↳ Present your offer to them in a clear and compelling way This alternative way focuses on solving your audience’s needs and problems, leading to better connections and more sales. I’m not saying the standard way is bad. It’s just the typical way people try to get business. Typical ways = typical results. ------ *ICP = Ideal Customer Profile

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Connectively is dying! To be honest, good riddance. Introducing Connectively lost Jolly SEO tens of thousands of dollars this year, hurt many of our writers individually, and overall added further disruption to our space without backfilling it with a clear leader, i.e. created a vacuum. Just to underscore those assertions, our old #HARO conversion data was 1 win for every ~12 pitches. With Connectively, we shot up to just 1 win for every 50 pitches! Over the course of an entire year and thousands of pitches, we optimized our way back down to 1 in every ~30. Still, Connectively was the worst converting platform for us... and, it charged you money to use it. Lose-lose. While we can pause for a moment to mourn this final chapter of HARO's death... I wrote an article for Backlinko that shares with you some superior alternatives: Peter Shankman's Source of Sources, Help a B2B Writer, and even Cision's own Profnet. These all convert far superior, and are decent quality as well. Check out the article for data, use cases, and tips: https://lnkd.in/dYj4hCJ6

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Every Decision You Make Impacts Your Agency’s Value ⤵️ Every action you take in your business has consequences—positive or negative. When it comes to valuing your agency, the choices you make today will shape its worth in the future. Are your financials in order? Consistent revenue streams? That’s a win.   Too much client concentration? That’s a red flag. Valuing your agency isn’t just about the numbers. It’s about building a compelling story that buyers can get behind. 💰 Start with Your EBITDA Clean up your financials and adjust for personal expenses. 💡 Determine Your Multiple - Consistent sales? Add +1X.   - Strong financials? Add +1X.   - Heavy client concentration? Subtract -1X. 🧠 Gut Check   Compare your valuation to similar agencies in your niche. Is it realistic? Can buyers get financing? The story you build around your agency matters. Every decision leaves an impression. So, why not make choices that strengthen your agency’s value and create a lasting impact? 👉 DM me if you’re ready to talk strategy and take your agency to the next level. #AgencyGrowth #BusinessStrategy #Valuation #Entrepreneurship #Leadership

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Are there holes in your #digitalmarketing strategy? Sure, you have a blog. But are you shouting about it from the rooftops or is it like a tree falling in the woods? Marketing is not just about gathering followers but about nurturing them and calling them to action, Snappy Kraken CEO Robert J. Sofia says.

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Are you a small business owner or content creator looking to boost your social media presence? 📱 The latest #VoxusPR blogs got you covered, check it out to learn ⬇️ When to determine if a trend make sense for your brand Quality over quantity content  Planning content strategically & consistently  Hashtag best practices What it means to be an “early adopter”

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What is PR? (while wobbling on a paddle board) PR is the secret sauce in the marketing stew. No one can do business with you if they don’t know you exist. No one will do business with you if you haven’t built trust and credibility. PR does all of this and more. If you would like this and more, let Harvey & Hugo know. 😊 #PR #Paddleboarding

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