Kristin Harper

Glen Taylor shares insights into his acquisition of the Star Tribune and how he guided it through a challenging era. Learn how his strategic thinking boosted digital subscriptions while honoring the print legacy. Check out the full episode! 🎥

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I've noticed ongoing discussions about why #highereducation can't emulate the agility of the corporate world. Having witnessed firsthand what resonates with customers and how to strategically position products and services for business growth, I see great potential for colleges and universities to learn from corporate marketing strategies. In my latest blog post, I explore actionable ways for educational institutions to harness corporate product marketing techniques, paving the way for success in today's dynamic educational landscape. #higheredmarketing, #enrollmentmarketing https://lnkd.in/gqPUUnHr

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Is wokeism a smart marketing strategy? This topic is addressed in my latest blog post. Common sense advice for a complex world. https://burghardgroup.com/

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It's already November and that time of year when we're looking ahead to predictions for 2025...to the marketers and marketing leaders in my network, what's top of mind for you as we steam ahead towards the New Year? #marketing #futureofmarketing #2025

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Stay ahead of the curve with expert insights, future-focused industry guidance, and lessons learned from 100 years of experience. Subscribe here to get the latest from Plante Moran straight to your inbox. #PlanteMoran #subscribe #industryinsights

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Did you know that 42% of consumers still prefer paper bills? From the ease of review to friendly payment reminders, paper isn't going anywhere just yet. Enhance their experience with the insightful tips in our blog post. Dive in! 👉 https://lnkd.in/gbV6w589

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The discussion with Lori Brokaw Stout on redefining partner relationships is noteworthy. Her focus on quality over quantity in partnerships and ensuring mutual benefit challenges traditional metrics-driven approaches. This strategy of aligning partner values with company culture could significantly enhance B2B ecosystem effectiveness. #CMO #ChiefMarketingOfficer #podcast #B2B #C-Suite #B2BContent #B2BMarketing #B2BSales #PartnershipStrategy #ChannelMarketing #B2BEcosystem #ValueAlignment

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Is your manufacturing content marketing truly connecting with your customers? Manufacturing buyers expect more than just specs—they want content that speaks to their challenges and solves their problems. That's why creating customer-centric content is no longer optional in manufacturing content marketing—it's essential. In my latest blog, I break down 5 key considerations for crafting content that resonates with your audience, generates high-quality leads, and drives results. Ready to elevate your industrial content creation strategy? Read the full blog here: https://buff.ly/4fxrR5a #ManufacturingContentMarketing #IndustrialContentCreation #CustomerCentricContent

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This month, my Foundry Management & Technology focuses on apologies. How they happen in business (or don't) can impact your brand. #branding #communications #marketingstrategy https://lnkd.in/gQP4J9Gb

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The moment you've been waiting for is TODAY! Join us for our live webinar, "What Mid-Size Manufacturing Sales Executives Should Demand from Marketing." Get ready to dive deep into 45 minutes of transformative insights that will revolutionize your manufacturing marketing strategies. See you at 11:00 AM CST 👉 https://lnkd.in/dih2Y4EX #ManufacturingMarketing #ActionableTips #CollaborationIsKey #MarketingMagic

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Episode 34 - Trade Show Strategies from Chris Dunn, an industry veteran Summary Ed Marsh and Chris Dunn, the VP of Sales and Business Development of BlueHive Exhibits discuss the trade show industry and the misconception that trade shows are dying. Chris emphasizes the importance of face-to-face interactions and the need for human connection and highlights common mistakes companies make when planning for trade shows. Chris shares insights on optimizing trade show outcomes, including using technology, experiential activations, and targeted messaging. They also discuss the challenges of lead collection and handoff and the changing behaviors of trade show attendees. Chris dives deep into the importance of creativity and differentiation and emphasizes the need for choreographed online experiences that engage virtual attendees as much as in-person participants. He also highlights the value of creating on-floor content and using trade shows as a platform for content creation. Chris touches on the use of augmented reality (AR) and virtual reality (VR) in trade show displays and the importance of lighting and display design, as well as the integration of digital technology into trade show booths, such as QR codes and meeting scheduling links. Effective lead follow-up is critical to success. Chris concludes by encouraging companies to think creatively and take risks to stand out in the trade show industry. Takeaways - Trade shows are not dying; face-to-face interactions and human connection are still important in the digital age. - Technology, experiential activations, and targeted messaging can enhance the trade show experience and make companies more memorable. - Lead collection and handoff should be strategic and focused on capturing relevant information to facilitate effective follow-up. - Trade show attendees are more focused and selective, attending with specific goals and seeking solutions to their challenges. - Creating choreographed online experiences that engage virtual attendees is crucial for successful hybrid events. - Trade shows can be used as a platform for content creation, including on-floor content that can be shared during and after the event. - Lighting is often overlooked in display design, but it plays a significant role in attracting and engaging attendees. - Integrating digital technology into trade show booths, such as QR codes and meeting scheduling links, can enhance the attendee experience. - Effective lead follow-up is crucial for maximizing the value of trade show leads. - Bringing a diverse team to trade shows, including representatives from different departments, can provide a more comprehensive and engaging experience for attendees. - Creativity and differentiation are key to effective trade show strategies. Takeaway Quote from Chris Dunn "Most companies don't plan enough for trade shows." and much, much, more! Industrial Growth Institute Podcast #TradeShowStrategies #IndustrialTradeShows #TradeShowMarketing

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How many manufacturing trade shows do you go to each year? Chicago, Atlanta, Las Vegas - those are the big three hubs it seems. If it's greater than zero - then you should consider the HubSpot Platform as your tool to increase the ROI on your big trade show investment. 1. Enter new contacts via the Hubspot App 2. Email contacts with educational product releated information 3. Notify salespeople when a contact visits the website And of course track and report on the status of all the new leads you closed! #tradeshows #manufacturing marketing #hubSpot #manufacturing

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Why should industrial companies invest in rebranding, and what's involved in getting it right? On this week's #contentmarketingengineered episode, Melissa Geertz pulls back the curtain on control system integrator Gray Solutions' recent rebrand and emphasizes the importance of being authentic to your company culture. Watch/listen to the full episode on your favorite platform or here: https://lnkd.in/gp-tZSzQ #branding #industrialmarketing #systemintegrators

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Unlock Your Business Potential with a Fractional CMO: Big Results Start with a Bold Marketing Strategy https://wix.to/lEL2ZZH

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"Facts are stupid things until brought into connection with some general law." - Louis Agassiz In marketing, raw data doesn't drive success. You need clear insight derived from rigorous analysis and testing to transform facts into actionable strategies.  Precision will always be key. If you want to understand customer behavior, optimize ad spend, or predict campaign outcomes, you’ll need to be able to connect raw data to overarching marketing principles. Otherwise, you’ll risk making uninformed decisions that can lead to costly failures. If you can connect your facts to sound principles, you’ll be able to maximize ROI but also build a stronger, more resilient brand presence in the market.

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🚀✨ Dive into the future of B2B manufacturing marketing with Ballistic Arts ' latest guide! 🏭 📈 Learn why content marketing is the game-changer you need to attract and retain B2B buyers. 🌟 Did you know? 71% of manufacturing marketers see content marketing as crucial! 💡 Don’t miss out—read our blog now to craft compelling content that drives engagement and builds industry authority. #ManufacturingMarketing #ContentStrategy #B2BMarketing #DigitalTransformation 💼 https://lnkd.in/gYj2H-sq

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Proud of this blog post outlining reasons why Market Research is THE tried and true practice for understanding customer needs, pinpointing competitive advantages, and informing decision-making. PLEASE READ!!

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