Steven MacDonald

From securing data collection to implementing explicit opt-in mechanisms, industry leaders share 6 practical ways to embed privacy by design into your marketing automation plans without starting over. https://bit.ly/3RcyFer #PrivacyByDesign #MarketingAutomation #MarketingStrategy #Marketing

2

The right ageny partner can literally make or break your #abm program. Your partner needs to be capable of shouldering commercial accountability and driving tangible outcomes, not only the functional delivery of an ABM program. Check out Orla Murphy's latest blog on the art of scaling... https://lnkd.in/g9ikvF7C Seeblue

8

1 Comment

Using the wrong content at the wrong time can stall the sales process. Here's when to use company-centric vs. customer-centric content. https://hubs.ly/Q02xjlg00 #buyersjourney #content #salesprocess

1

Want to improve the quality and consistency of AI’s written output? Wonder how prompts, context, and templates can help?   In this article, we explore AI prompting techniques for getting quality written results. Why It’s Important to Balance AI Assistance With Human Creativity and Expertise There are currently two extreme views on artificial intelligence (AI) in […] The post AI Prompting for Writing: How to Get High-Quality Output appeared first on Social Media Examiner.https://https://lnkd.in/e8RvRCWy

2

One of the most common questions I am asked by CMOs is "...how do we integrate adtech and martech so that we can present an AI experience using targeting data from both platforms?" Below is The AICX Institute's methodology for driving a fully integrated AICX, the AI-powered Customer Experience. The convergence layer key integration points are: 1) the CDP 2) the Data Warehouse and surrounding ecosystem (pre-CDP data flows) 3) the AI Predictive Environment (data science) 4) Ad Revenue Management (ARM) 5) BI Platform. Data integration is the key to providing the nextgen AI experience for your brand. Stay ahead of the AI personalization wars, join The AICX Institute, it's free: https://lnkd.in/g86MhJyY aicxinstitute.com #ai #martech #adtech #personalization #AICX #data #cdp

2

Schema markup is like cliff notes for search-engines, it helps them process information more efficiently and accurately (if done correctly). A definite must in your overall SEO strategy. https://lnkd.in/gfQyJJEY #SEO #schema #structureddata #marketing

7

2 Comments

Marketing agencies, are you grappling with client demands that stretch beyond your core expertise? This is a common challenge that can lead to business failure within the first 5 years if not addressed properly. Key considerations: ✅ Specialize in your core offerings to maintain excellence ✅ Respectfully manage client expectations and decline requests outside your capabilities ✅ Invest in upskilling before attempting service diversification Avoid the pitfalls of scope creep and skill gaps. Follow for insights on sustainably growing your marketing agency. business failure, marketing services, client demands, skill gaps, service diversification #nikhilsai #entrepreneurtips #marketingagency

2

From securing data collection to implementing explicit opt-in mechanisms, industry leaders share 6 practical ways to embed privacy by design into your marketing automation plans without starting over. https://bit.ly/3yiB94w #PrivacyByDesign #MarketingAutomation #MarketingStrategy #Marketing

2

🤔 Tired of buyer’s remorse in your Martech investments? Our latest ebook, Solving the Martech Mystery: Strategies for Avoiding Buyer’s Remorse, is here to help. Discover practical tips to make smarter decisions, avoid common pitfalls and ensure your Martech stack delivers real value. 📥 Download Cella's ebook today to get started! bit.ly/4g4gqST #Martech #SmartInvestments #Cella #RandstadDigital

1

Get a clearer understanding of your business and identify exploitable gaps your organization can fill by using a well designed market research study. Avoid blind spots in your business model with these best practices for B2B market research. https://soamp.li/lYuA #ascensionstrategy #insighttoimpact #digitalmarketing #branding #sales #contentstrategy #contentmarketing #emailmarketing #socialmediamarketing #marketingstrategy #b2bmarketing #leadgeneration #salesenablement #salestraining#LeadGeneration #SalesFunnel #DigitalMarketing

4

Came across the below hub of AI business insights relevant to B2B professionals. This research, from multiple organizations, essentially ladders up to the same point: AI has become the standard in marketing.

55

When I started out in marketing I was really sensitive. Really thin-skinned. I was wounded by feedback (especially late feedback) that was anything less than a pat on the head for being great. I was incapable of hearing criticism of any work I had done as anything but a damning of my character. I realize I don't come out very well in this story. That's ok. This isn't really about feedback. It's about learning to collaborate. Because somewhere - I honestly don't know where or when - I learned to listen (a bit). I don't think I'm perfect at it (who is?) but I stopped bristling at an alternative approach and started to rule it in. Is that idea valid? Is it better than my original idea? I've heard some things about how some really successful companies operate on a 'best idea wins' approach. In other words, it's not hierarchical, anyone with a good suggestion can put it forward. Sometimes the people that cause the most friction are the ones that get the most done because they spark us all into action. If you want to dive into better collaboration without the huge emotional journey I highly rate Neil Stoneman's post tagged below. Also tagging Hilton Barbour as someone who (dare I say relentlessly?) challenged me back in the day and made me stand on my own feet to better defend my views but also accept an outside view. #b2bmarketing #b2bstrategy

8

4 Comments

Your brand is more than just a logo—it's shaped by your leadership! CEOs play a vital role in establishing trust and credibility. 👇 #Leadership #BrandBuilding #CEO https://hubs.ly/Q02Xly4v0

5

2 Comments

What type of video content is performing best in 2024? HubSpot did the research for us all. How Video Consumption Is Changing in 2024 [New Research] https://hubs.li/Q02Jmk4W0 #VideoContent #VideoMarketing #LongFormVideo #ShortFormVideo

2