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💡Lori Brokaw Stout, CMO of Bigleaf Networks, discusses the intricacies of a B2B company turnaround. Drawing from her extensive background in customer experience and marketing, Lori provides insights into the role of marketing in a corporate transformation, with a keen focus on “customer obsession.” As a distinguished leader navigating through significant change, she delves into how businesses can authentically engage both their internal teams and external partners to foster growth.💡 "Times of high growth can be challenging, so be open and honest with your colleagues and the entire employee population. Be willing to fail, apologize when you do, and monitor how your culture and customer approach is working for you, and success will follow." - Lori Brokaw Stout Lori shares her career as a marketing executive, emphasizing the importance of aligning business growth with a customer-first approach. She highlights the challenges of a B2B turnaround, focusing on internal culture change, strong partnerships, and cross-team collaboration. She also stresses that delivering authentic customer experiences is key to driving sustainable growth and gaining a competitive edge. Watch the full episode or read the article: https://lnkd.in/g9wwZxth #CMO #ChiefMarketingOfficer #podcast #B2B #C-Suite #B2BContent #B2BMarketing #B2BSales #ChangeManagement #EmployeeEngagement #OrganizationalCulture #LeadershipStrategy

💡Tim Hillison, Founder and CMO of Entry Point 1, shares invaluable insights about the intricacies of modern go-to-market strategies. Tim brings a wealth of experience from his background in management consulting and leadership roles at major brands, and he offers fresh insights into what it takes to develop and execute effective go-to-market plans in today’s evolving business landscape.💡 "Marketing often focuses on developing awareness and customer preference, but go-to-market aims to shorten the distance between our product, service and the customer." - Tim Hillison Throughout the conversation, Tim emphasizes the importance of a unified GTM strategy that incorporates sales, marketing, customer success, enablement, and revenue operations. He delves into the critical role of alignment within these functions, the nuances of defining and refining the Ideal Customer Profile (ICP), and the necessity for marketing to partner closely with sales. Tim also challenges the overreliance on rigid playbooks, advocating instead for adaptive strategies tailored to the specific context and challenges of the business. Click through to learn more - https://lnkd.in/g4DqDcDe #CMO #ChiefMarketingOfficer #podcast #B2B #C-Suite #B2BContent #B2BMarketing #B2BSales #GoToMarketStrategy #ICPAlignment #RevOps #CustomerSuccess

Grateful the Wizly team allowed me to have a fun and informative #b2bmarketing chat with Arvinder Gujral! I enjoyed recalling some of my lessons learned working with some great marketing teams, both large and small. Give it a listen and let me know what you think! #brand #category #positioning #productmarketing #demandgen

“If you’re not wrong 20% of the time, you’re not trying hard enough.” – Robert Karel In the latest episode of The Wize Ones, Robert Karel, Senior VP of Marketing at Precisely, sat with Arvinder Gujral and unpacked two decades of experience to help marketers, founders, and startup leaders excel. This episode is a goldmine of actionable insights, from mastering storytelling to building high-performing teams. Key Takeaways You Can't-Miss: 1. Craft messaging that resonates by deeply understanding your audience. 2. Simplify complex ideas through storytelling to engage and inspire. 3. Balance brand awareness with demand generation to maximize ROI. 4. Use customer feedback to refine and validate your messaging. 5. Structure your marketing team to scale effectively at every growth stage. Tune in to hear the full conversation! Don’t forget to leave a review if you find value—it helps us bring more insights to professionals like you! Listen Here: https://lnkd.in/gAPeuRMA #marketing #business #technology #innovation #artificialintelligence #branding

🎙 The Reality of B2B Marketing in 2024 A recent Marketing Week Podcast revealed some eye-opening stats from the State of B2B Marketing Research 2024: 🔹 59% of B2B marketers have been asked to deliver more with fewer resources. 🔹 62% of senior marketers, including CMOs, faced heightened pressure to do more with less. 🔹 42% of marketers saw their teams restructured, (rising to 57% in larger organizations). 🔍 Despite the increased strategic importance of their roles, only 13% of marketers feel secure in their jobs. Many face challenges aligning with sales and leadership, especially when marketing is seen purely as a lead-generation function. The takeaway? Marketers are navigating resource-tight environments, and strategic collaboration with leadership and sales teams is more critical than ever. Does this surprise you, or not at all? #B2BMarketing #MarketingStrategy #LeadershipAlignment #CMO #DigitalMarketing #SalesCollaboration #2024Trends

WANT TO CLOSE MORE SALES? For over 20 years, I've seen entrepreneurs and leaders painstakingly create products and services that are better for the planet and the people living on it. Yet, their sales or engagement aren't where they want it to be. I can help change that. Through the power of storytelling, I'll show you a proven framework to create a clear message that feels truly genuine. That's because instead of "selling", you'll be inviting your customers into a story that will make their lives better -- and you’ll confidently close more sales or, for leaders, increase engagement in your initiative. Join me for The Customer is the Hero webinar. Here’s what you will learn: - How to clarify your messaging so people engage. - A messaging framework to tell your unique story through your customer’s lens. - How to integrate your story into your website, social media, presentations and more. “We were struggling with our messaging for over six months and couldn't get it right on our own. After our sessions with Carolyn, I'm confident to say we've skillfully been able to craft clear copy that captures every aspect of who we are and what we do. I'm so grateful for her expertise and wisdom!" -- Matt D'Amour, CEO Reserve your spot here: https://lnkd.in/gtWn8367... I look forward to seeing you! Carolyn #messaging #sustainablebusiness #storytelling #greenbusiness #marketing

🚀 Is your value proposition hitting the mark or getting lost in translation? 🤔 Hey B2B leaders! 🌟 Today, we’re talking about the secret sauce of successful businesses: a killer value proposition. Imagine your value proposition as a first date conversation. You want to be memorable, engaging, and crystal clear. If it sounds "meh", you're not getting that second date. A compelling value proposition: 🔸 Grabs attention in seconds 🔸 Differentiates you from the competition 🔸 Speaks directly to your target audience's needs Creating one doesn't require marketing jargon or a team of millennials. Here's a simple formula to get you started: 1. Identify your customer's main problem. 2. Explain how your product/service solves this problem. 3. Highlight the unique benefits you offer. Easy-peasy, right? 💡 Ready to craft a value proposition that is the springboard for attracting potential customers, capturing their interest and generating leads? Let me know in the comments what industry you're in and what keeps your ideal customer up at night! ⬇️ #MarketingMagic #ValueProposition #B2BSuccess #GoldTreeMarketing

SquiggleThink: Navigating the modern B2B buying journey Welcome to this new and exciting mini series with Paul Fernandez, Co-founder of The Growth Guys. Listen in as we unravel 'SquiggleThink'—the idea that purchasing decisions are anything but linear. We discuss how sales and marketing teams must join forces like never before to guide customers from mere problem awareness to finding the perfect solution. With a keen focus on the varied stages of buyer awareness and the unique types of buyers out there, we shed light on the complex influences behind their choices and the potential disconnect between traditional sales approaches and today's unpredictable consumer paths. In our engaging discussion, Paul and I tackle the crucial alignment of sales and marketing strategies, where we highlight the need for collaborative efforts in stirring consumer consciousness. We look into the perks of personal branding for sales teams, and how marketers can arm them with the right tools to connect authentically with customers. Through the lens of real-world scenarios, we underscore the challenges of harmonising sales tactics with marketing insights and the critical nature of understanding the ideal client profile. Don't miss our exploration of the evolving roles in sales and marketing, the essential partnership required for success, and the actionable strategies that can transform prospects into loyal customers. Listen to the episode https://buff.ly/3QPoRop Watch this episode on YouTube https://buff.ly/3R5sV6b #Sales #Marketing #SquiggleThink

From staying competitive to maintaining brand visibility and retaining customers, the worries can be endless. A fractional CMO can be your strategic partner, offering tailored solutions to drive growth and alleviate stress. Here are 7 key areas where a fractional CMO can make a difference: ~ Revenue Growth ~ Market Competition ~ Customer Retention ~ Brand Visibility ~ Resource Allocation ~ Adapting to Tech Changes ~ Measuring Effectiveness Ready to tackle these challenges head-on? Let's connect and explore how a fractional CMO can support your business goals. #MarketingStrategy #SmallBusiness #FractionalCMO #BusinessGrowth #Leadership https://lnkd.in/gFydN_VA

Are you a CEO having some sleepless nights? What's worrying you? 🌟 As a fractional CMO, I understand the unique challenges small business CEOs face in navigating the complexities of marketing. Whether it's boosting revenue, staying ahead of the competition, or building a strong brand presence, there's a lot to manage. If the concerns inthis blog post resonate with you, let's connect and discuss how I can help your business grow and thrive.