JoAnn Durette’s Post

Want more clients? Start by making them believe. Here’s the truth: clients need more than a good pitch. They need to believe in you, your offer, and themselves. Here’s what they need to believe to say “Yes”: 💡 Believe in YOU → That you genuinely care and have their best interests at heart → That you’re here for the long haul, not a quick sale 💪 Believe in THEMSELVES → That they’re capable of achieving real results with your help → That past failures don’t define their future success 🔄 Believe in PAST EXPERIENCES → That previous attempts weren’t a waste—they were stepping stones → That your solution is different from everything they’ve tried 🎯 Believe in YOUR OFFER → That it’s tailored specifically to their needs → That it covers everything they’re looking for 🔥 Believe in YOUR SOLUTION over others → That your offer is more complete and transformative → That other options may be good, but yours is the right fit Creating belief is more powerful than creating content. Next time you speak to your audience, ask yourself: Are you just selling, or are you building belief? #b2bstrategy #b2bmarketing #B2Bmarketingstrategy #B2Bcontentstrategy #b2bfounders #b2bfounders

🔍 Master the Art of Value Proposition! 🚀 A compelling value proposition is key to attracting and retaining customers. Here’s what you need: ✨ Be clear and concise about what you offer and how it benefits your customers. 🎯 Address the specific needs and pain points of your target audience. 🌟 Highlight what makes your product unique and better than alternatives. 📊 Provide evidence to back up your claims. To do that, you need to: 👉 Understand the challenges and goals of your ideal customers. 👉 Show how your product will solve their problems. 👉 Highlight what sets you apart. By following this, you will: 🎯 Attract and retain the right customers. 🌟 Differentiate your business in a crowded market. 📈 Drive higher conversion rates. Ready to refine your value proposition? Let's make it happen! #MarketingStrategy #ValueProposition #CustomerSuccess #BusinessGrowth #SalesTips #B2BMarketing #StartupSuccess

✋Stop Chasing Leads, Start Attracting Change-Makers! B2B buyers aren't just looking for solutions, they're seeking transformation. Focus on inspiring change, not just generating leads. 🤔 Reflect on this: 1️⃣ What transformation do your customers truly desire? 2️⃣ How can your product/service be a catalyst for change? 3️⃣ What's the narrative you're using to inspire action? 💡 Tips for marketers: 👉 Speak to the aspirations and fears of your audience: Address their deep-seated desires, hopes, and anxieties to create an emotional connection, building trust and resonance with your message. 👉 Highlight the impact, not just the features: Instead of listing product specs, focus on the real-world benefits, outcomes, and results that your solution delivers to customers, painting a vivid picture of success. 👉 Create content that sparks curiosity, not just interest: Craft stories, questions, or scenarios that intrigue and surprise, encouraging exploration, investigation, and engagement, rather than mere passive consumption. Attract change-makers by becoming a beacon for transformation. #B2Bmarketing #leadgen #contentmarketingstrategy #thoughtleadership #thethoughtleaderway

How trusted is your B2B brand? For the first time since 2021, personal decision drivers are outweighing professional ones in B2B buying journeys. That's according to dentsu's 2024 Superpowers Index. It adds that more people are involved in buying decisions than ever before. And 'hidden buyers' are especially likely to decide based on personal factors over features or innovation. How do you tap into those personal factors? By building brand trust. The best-known brands win business in 81% of cases. And the top reason B2B buyers choose a company is that they feel safe signing a contract with them. After all, “nobody ever got fired for buying IBM."   Admittedly I'm biased, but I still believe one of the best ways to build trust is through content. IF you do it right.   If a prospect opts in to consume your original research report, webinar, or podcast episode, that's a prime opportunity to establish yourself as an expert.   But that content needs to be genuinely helpful. Not a sales pitch.   Think about it. When you're facing a tough decision, who do you turn to? Your friend who's always there with sage advice, right? Definitely not the one who is more concerned about themselves.   Be a good friend to potential buyers by sharing actually valuable content. Because trust isn’t just nice-to-have anymore.   #B2Bmarketing #ContentMarketing

“For the first time since 2021, personal decision drivers are outweighing professional ones in B2B buying journeys.” B2B buyers are real people too. They use brands as heuristics. They go for what feels right. They don’t like taking a risk. If you’re not spending around 50% of your marketing on brand (advertising, thought leadership and content), you may be missing out on your best selling tool.

“If you’re not wrong 20% of the time, you’re not trying hard enough.” – Robert Karel In the latest episode of The Wize Ones, Robert Karel, Senior VP of Marketing at Precisely, sat with Arvinder Gujral and unpacked two decades of experience to help marketers, founders, and startup leaders excel. This episode is a goldmine of actionable insights, from mastering storytelling to building high-performing teams. Key Takeaways You Can't-Miss: 1. Craft messaging that resonates by deeply understanding your audience. 2. Simplify complex ideas through storytelling to engage and inspire. 3. Balance brand awareness with demand generation to maximize ROI. 4. Use customer feedback to refine and validate your messaging. 5. Structure your marketing team to scale effectively at every growth stage. Tune in to hear the full conversation! Don’t forget to leave a review if you find value—it helps us bring more insights to professionals like you! Listen Here: https://lnkd.in/gAPeuRMA #marketing #business #technology #innovation #artificialintelligence #branding

Grateful the Wizly team allowed me to have a fun and informative #b2bmarketing chat with Arvinder Gujral! I enjoyed recalling some of my lessons learned working with some great marketing teams, both large and small. Give it a listen and let me know what you think! #brand #category #positioning #productmarketing #demandgen

Attention B2B brands 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗶𝘀 ALL 𝗶𝗻 𝗼𝗻 𝘀𝗵𝗼𝗿𝘁-𝗳𝗼𝗿𝗺 𝘃𝗶𝗱𝗲𝗼. You do not want to ignore this. Instead, start capitalizing on this opportunity today ↴ 𝟭. Showcase your experts This may be you, your executive peers, your magnetic sellers or charismatic Biz Dev people. 𝟮. Tap into Trending Topics Share short video content that speaks to your audience. This can cover: - Sector blur or transformation - Customer frustrations - Industry and regulatory trends - FAQs from your prospects and customers - Your most read thought leadership or blog posts - Life Lessons one can only express from experience - How-to guides based on above experience - Case studies with unconventional thinking on how you solve issues differently (*Think*: Business Outcomes) 𝟯. Be Natural Authenticity is essential and your audience can tell who is and who isn't. Have a great week #LinkedIn family! #FractionalCMO #B2BMarketing #LinkedInreels

Ever thought about how emotions drive decisions in B2B? It’s not just about numbers and spreadsheets. it’s about connecting on a human level. Here are some simple strategies to tap into that emotional side and elevate your marketing game. 1. Know Your Audience Get inside their heads. What keeps them up at night? Understanding their challenges helps you speak directly to their hearts. 2. Tell Real Stories People love stories! Share success stories from your clients. Show how your solution changed their game. It’s relatable and builds trust. 3. Personalize Everything Generic emails? No thanks! Tailor your messages to make clients feel special. A little personalization goes a long way. 4. Show the Human Side Let your team shine! Share behind-the-scenes moments or team highlights. It reminds everyone that there are real people behind the brand. 5. Create Urgency Don’t be afraid to use FOMO! Limited time offers or exclusive content can push decision makers to act fast. Remember, people do business with people they trust and relate to. Let’s make our marketing more human! What emotional strategies have worked for you? Share below! 👇 #B2BMarketing #EmotionalMarketing #Storytelling #BusinessGrowth

In today's rapidly evolving business landscape, B2B marketers are not just adapting—they're redefining the rules of engagement. Lets go through 9 traits that distinguish today's top B2B marketers. These traits are a blend of strategic thinking, technological acumen, and customer-centricity ⬇️: - Data-Driven Decision Making - Tech Savvy - Customer-Focused - Creative Storytelling - Agile and Adaptable - Collaborative Mindset - Results-Oriented - Strategic Vision - Passion for Learning These traits aren't just advantageous—they're essential. Which of these traits do you see as most crucial in your marketing strategy? #B2BMarketing #Leadership #DigitalTransformation #MarketingStrategy #CustomerExperience