Keisha Townsend Taitt

Always amazed by how effective DOOH campaigns can be in the "digital age"! Travel Texas teamed up with Vistar Media for a DOOH campaign targeting millennials and Gen X travelers, aiming to boost awareness and visits to the Travel Texas website. The campaign used personalized OOH ads in cities like New York, Los Angeles, and Chicago, running across billboards, gas stations, malls, and more. By leveraging Vistar’s Device ID Passback (DIDP) solution, they retargeted consumers across multiple channels including day-parting, with ads tailored to daytime and nighttime activities. This approach ensured relevance, targeting the right audience at the right time and place. And the results were impressive, to say the least: those exposed to the campaign were 176% more likely to visit Texas. Additionally, there was a +22% lift in considering Texas as a vacation spot and a +78% lift in intent to plan a trip. The campaign not only increased awareness but also drove significant real-world actions, showcasing the power of DOOH in modern advertising. #DOOH #TravelTexasCampaign #FutureOfAdvertising

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To my colleagues and contacts impacted by recent layoffs, this podcast episode truly underscores the importance in authenticity and honesty in your job search. Gone are the days of hiding your status and feeling embarrassed by your current situation. Being authentic about your current journey will resonate with all of us. Own it…tell your story…and if you reach out to me (or anyone else) asking for a bit of help or an introduction, be specific and with purpose. We've all been in your situation at some point, so we all understand. #authenticity #jobsearch #networkingtips

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Jounce Media's newly published State of the Open Internet Report explains the industry’s chronic bidstream congestion issue and how to address it. This latest research highlights the trend toward consolidation we are seeing on the supply side and is a must-read.

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S/O to Whitney Alexander's Substack for this fantastic ADWEEK spotlight. As a 40+ woman, I am definitely feeling the lack of focus by most consumer brands, ironically, when I'm the most willing (and able) to spend more for quality. Only 5-10% of marketing budgets are earmarked for an over-50 audience, BUT: 💰 Women drive 70-80% of all consumer purchasing, either through buying power or influence  💸 And women older than 50 drive $15 trillion in spending power—which is 27% of all consumer spending in the U.S. 🤑 By 2030, women are expected to control much of the $30 trillion in wealth that is soon to transfer from baby boomers to younger generations—namely millennials, who will all be in their mid-30s to late-40s by then [GASP]. The article lists General Motors, Buick and L'Oréal as exceptions, who else do you think is doing a good job at this? https://lnkd.in/ee_ssgGD

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Arc was the most-awarded commerce agency at this year’s REGGIE Awards. 9 times. Reality: When you choose a life in marketing, you don’t always get to market things (brands, services, ideas) that directly align with your personal values. This year’s award-winning work created in partnership by Arc and Unilever: - Amplifies multicultural voices - Eschews perfection - Promotes family connection and positive self-worth in young women - Provides affordable, healthy meal options to families Do these align with my personal values? Yes. Yes. Yes. And…Yes. It thrills me to see this work connect with people, build businesses, perpetuate good in the world, and receive recognition for all of it. #IrresistibleCommerce #REGGIE #award #Unilever #ClientPartner #arcww

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In the fast-paced world of marketing, blending data with creativity can feel like a balancing act. Are you navigating this journey, too? You’re not alone. Cella's latest read explores how data-driven decision-making is transforming the way we approach marketing and creativity. Discover insights on striking the perfect harmony between numbers and innovation to drive impactful results. ✨ https://bit.ly/46zRKxw .

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From performative to powerful - we'd love to see you at this webinar next week!

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Happy Juneteenth! Today marks a special milestone for IN FOR 13. We started this journey in our living rooms and kitchens on Juneteenth 2020, aiming to tackle systemic racism through agency partnerships.   And now, four years later in 2024, we're still in the fight to reach 13% Black leadership. Here's a video update from where we left off in 2023—three years after everyone made their initial pledges. The progress update shows that we moved from 3% in 2020 to 6.5% in 2021, then to 6.1% in 2022, and 6.3% in 2023. While we didn't achieve our goal of 13% in three years, we did double our representation in that time. We're curious where you all stand today. Have you regressed, maintained, or reached your own goals? This Juneteenth, we challenge you to reflect on your commitment to IN FOR 13. Do you still hold the same level of intention and dedication to addressing this systemic issue that we all inherited and are now called upon to fix? How did you feel then? How do you feel now? Are you still committed to the cause, or has your momentum slowed? What practical actions are you taking to ensure you're still in the fight? SHOUTOUT to the OG IN FOR 13 Three's a Crowd team - remember when to started this 😊 Justin Polk, Marcus Wesson, Charlie Jim-George, Olivia Campbell, Carol Dunn, Melissa Matos, Tahirah Edwards Byfield, Lauryn Alvarez

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I have the honor of working with Josh Loebner, Global Head of Inclusive Design at VML, and I am so incredibly proud of him and this important, critical work. Learn more as Josh discusses the power of inclusivity in creative campaigns. From strategy to execution, learn how brands can amplify diversity and creativity. Discover how brands can embrace inclusivity and empower creativity while amplifying disability representation during his conversation with Amazon Ads.  #WeAreVML #InclusiveAdvertising Image description - Standing outside, a man with short dark hair and glasses is looking directly ahead, smiles and waves.

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CTV ads + first-party data = your new marketing power couple 🤩 Want to learn how brands like Kroger and Nielsen are making the most of CTV? LiveRamp's CTV Activation Guide for Brands is here to help you turn viewers into buyers, one ad at a time. https://lnkd.in/gvkYGNV9

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I love the concept of Multicultural Marketing IQ—it’s a powerful reminder of the importance of truly understanding the audiences we aim to reach. 💡✨ As Forbes highlights, CMOs and marketing leaders need to step beyond the boardroom and immerse themselves in the communities they serve. Attending local events and experiencing cultural nuances firsthand offers valuable insights that data alone can’t provide. 🌟 Shoutout to Daneyni Sanguinetti-Ureña for driving inclusive strategies and elevating the conversation around multicultural marketing! 🙌 📖 Read more: https://lnkd.in/esvXhqxz #MulticulturalMarketing #InclusiveStrategy #MarketingLeadership #CulturalInsights

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Back from #Elevate, a Brand Storytelling conference, where people leading brands and people who create entertainment get together and share best practices for reaching and engaging audiences. I went to better understand how to bring brand storytelling to our B2B clients. Key takeaways: (Part I of II) 1. How do we connect the biggest on this planet with the smallest? During one of the talks, we met a panel leading design and experience for #Microsoft's Experience Center. It was described as "for heads of business and heads of state." Their reasoning? Tomorrow, those leaders are on #Meta's campus, then #Google's. How do you set yourself apart? Microsoft's Director of Immersive Experiences told us it had spent $40B on data centers to support global access to AI. $40 Billion from one company on data centers. It gave me pause for thought. 2. Logic meets emotion We're in the era of Large Language Models, High Powered Computers, the ability to take all the raw, unstructured data in the world and transform it into discrete units of information...so individuals, can make important decisions from it. This is a time of historic computing power, massive amounts of data and widespread access to AI. But in this era of unprecedented learning, at a vast scale, how can we build real, genuine connections between big brands and us rather small individuals? We can't all go build expensive buildings to share our stories of expertise. 3. Start with what makes us human In the image above, Ana de Armas playing Joi, a hologram who is "programmed to love" in the film Blade Runner 2049. There are many variables that separate us from machines that think like us. But if there's one thing that machines cannot do, it’s feel. We have emotions. ​ We have empathy to understand and share the feelings of others. This can drive recommendations and word of mouth. We have relationships. We build social networks and form emotional connections that lead to cooperative behavior. In B2B, think of getting teams to agree on implementing something new. Why talk about this? Because B2B advertising is changing. And building emotional connections as part of driving impact is more important than ever before. 4. Brands are moving into the center of culture The way people interact with brands is changing. We’re seeing the normalization of brands in our entertainment space. In October #Lego is helping Pharrell tell his story in #Piecebypiece. Why is this happening? Pharrell and Lego share #limitless #creativity as brand values - this is a perfect "product-story" fit. 5. We’re in the emotions business #Dreamworks is in the film business. But the way they see it: they're in the emotions business. If you can get someone to care about a character, to fall into a story that takes them on a ride, then you win over humans around the world. You don't just create an emotional impact, you've created memories that reside within people. That’s ideal for building your pipeline. Part II to follow...

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See how great marketers blend what's relevant now with long-term community relationships? Very demure. Very mindful. I shared my thoughts with #AdAge on how the importance of relevance in reaching your consumers.

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When it comes to Executive Women's Compensation, the data shows improvements being made across base ... however highlights areas of opportunity when it comes to negotiating more long term compensation levers like bonus and options. Tips for how to navigate this, courtesy of Tindall (Sewell) Hein from ON Partners below 👇 #Pavilion #ONPartners #EquitableCompensation #ClosingTheGap #WomenCompensation #ExecutiveCompensation

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Interesting insight into conversations between Google and publishers, all seemingly focused on yield optimization for their respective organizations with little discussion on improving advertiser campaign performance or return-on-ad-spend. Advertisers investing in programmatic digital media really need to take note of the continued lack of transparency, hidden ad tech fees, and manipulative pricing methodologies that are emblematic of this space and that are sapping their working media dollars.

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Always wonderful to partner and share insights with Nicole Schuman on employee communication. Transparency, trust and communication are key to the employee experience.

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Take a few minutes to read this weeks Pulse by RedPeg Marketing!

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