Justin Lefkovitch’s Post

As we wrap up the year, we reflect on the ups and downs & want to take a moment to express our gratitude to all our clients who have believed in us. Your trust has fueled our growth, and we’re excited to share our brand impact period Jan-Oct 2024 summary with you. Excited for future collaborations! 🤝🚀💖 Notes : A special shoutout to the best team Olivia Yunita Tiara Syahra. Your dedication make all the difference. 🙌❤️ #marketing #marketingconsultant #adsmarketing #marketingactivity

Congrats to all the Hatch Award winners. Having work good enough to submit is incredible and winning a Hatch bowl is Herculean. It was a great night and the energy in the room stuck with me on my drive home. My 3 takeaways: 1. There's just so much talent in this city. Hatch has existed for 63 years and it punctuates that Boston has been home to great creative for a long time. When you see all that talent in one room though, spanning decades and across agencies and brands - it's so impressive. 2. I'm so lucky to work in this business. While I am not on the creative side of it, I am always in awe of the power of great creative. Being part of a team that does work together to help a business grow, create change, move people-- maybe it's not solving all the problems of the world-- but most of the time it feels like it is doing some good. Sometime projects were/are game changing, even life changing - and that magnifies the gratitude. I'm happy I didn't become a weather forecaster. 3. It's more than work. Lance Jensen said in his acceptance speech of the Jack Connors Lifetime Achievement Award that what's special about our industry isn't just getting to be a part of developing great work, it's the friendships that are born because of it. Exactly. 460 people from so many different agencies and brands, people returning from many other cities to be there. It felt more like a reunion. What a special community we have. Cheers to a night that brought all that together! Be well everyone.

Tom Brady, the G.O.A.T. of football, has done it all—seven Super Bowl rings, countless records, and a legendary career. And now, after all his success on the field, he’s launched a YouTube channel. Why? Because people don’t just want to see the athlete; they want to see the person behind the success. His first video generated over 850K views and earned him 50K subscribers. It’s clear that people are craving authenticity. This move really resonates with me as I’m working on building my personal brand in the Employee Benefits space. Like Brady, I’ve come to realize that beyond the strategies, negotiations, and solutions, what truly matters is showing the real person behind it all. People want to know who they’re working with, what drives them, and how I approach life outside of the office. In our industry, where trust is everything, being genuine is crucial. That’s why I’m committed to sharing more about my journey, values, and the real me—because at the end of the day, it’s those authentic connections that make the biggest impact. Just like Brady is giving fans a closer look at his life, I’m inviting you to see the person behind the business. Let’s connect on a real level. Link to Tom's Youtube Channel: https://lnkd.in/gi29Y6nS

What makes a great farewell ad? This BBDO commercial for Mercedes is a masterclass in combining humility and grandeur. https://lnkd.in/ehM6EXdq Here’s why it resonates: 1️⃣ Authentic Leadership: The ad portrays a leader who speaks with both grace and authenticity, turning a farewell into a celebration of a shared journey. 2️⃣ Emotional Clarity: The brief "make Lewis cry" exemplifies how a clear emotional goal can drive impactful storytelling. Kudos to the team who put this on paper - what a fantastic brief! 3️⃣ Human Connection: It underscores the importance of emotional engagement in communication, making the message not just heard but felt. At G+D, we find parallels as we evolve from being a trusted partner operating behind the scenes to a visible SecurityTech leader shaping the future. Our transformation is guided by a clear principle: Creating Confidence. Here’s how we’re making this journey impactful: 1️⃣ Customer-Centric Perspectives: Building trust by understanding and addressing our customers' needs. 2️⃣ Enhanced Production Quality for key assets: As demonstrated in our Egypt video https://lnkd.in/e3_msZiN 3️⃣ Modernizing Digital Presence: Improving platforms like our magazine Spotlight and thought leadership "Currency Insights" https://lnkd.in/eugDfikJ 4️⃣ Highlighting Tech Leadership: From security to innovations like CBDC . 5️⃣ Driving Digital Transformation: Not just in products, but in how we connect with our audience. 6️⃣ Supporting Sales and Business Outcomes: Aligning our strategies to create impact where it matters most. As a family-owned company, every decision we make is anchored in value creation, efficiency, and the smart allocation of resources. Creativity here isn’t about spending big but about making a meaningful impact with precision and purpose. Marketing in technical industries is complex but rewarding - and there's so much to learn from the best in creativity and apply it in ways that inspire trust and action. How do you balance creativity, efficiency, and business impact in your work? Giesecke+Devrient Papierfabrik Louisenthal GmbH Paula Martins Diana Trümper Patricia Silva Simone Schannewitzky Sonya DSouza Rituparna Jana Annette Holdermann Nina Latinovic Christian Reschke #BrandBuilding #B2B #B2G #CreativeStorytelling #GieseckeDevrient Mercedes-AMG GmbH Mercedes-Benz AG Check out the Mercedes-Benz farewell ad for Lewis Hamilton here: https://lnkd.in/ehM6EXdq

Happy Birthday to the leader of our pack – Kate! 🥳 🦙 Today, we celebrate you and everything you bring to our team. Your dedication, tireless hard work behind the scenes, and genuine care for both our clients and team never go unnoticed. You lead with grace and inspire us daily with your vision, encouragement, and determination. We hope your day is filled with all the things you love most! AND, that you take the day off and just do fun stuff, not work. 🎉 #3SIXTYMarketingSolutions #Marketing #DigitalMarketing #BrandBuilders #DigitalStrategy

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Watch out for more Great content from #MonicaSturley

Sneak peek of this afternoons session with Wesley Alim, CFP!📷🔥. Such a pleasure working with someone who takes their professional reputation serious and is detail oriented. Loved the conversation and the pour of 🥃 to cheers a great session. If you are a top performer and looking to elevate your marketing. I would love to connect. #personalbranding #marketingstrategy #elite #topperformer

'Comms can be lonely, especially when you get more senior.  It is therefore vitally important to seek out like-minded people who share your values and can be relied on to support you.' So. Much. Truth. Definitely worth reading this short, but insightful interview with Karen Campbell-White at UCL, hosted by the UK Black Comms Network!