Mac Mulcahy’s Post

The holiday rush is golden for sales, but what about after the season ends? 🎁📉 Adweek’s latest article shares strategies to turn seasonal buyers into loyal customers. From personalized follow-ups to exclusive perks, it’s all about making shoppers feel valued, targeting the right audience at the right time, and keeping them engaged year-round. One key takeaway: Retention is the real growth driver. A little post-holiday care can transform one-time buyers into lifelong advocates. How are you planning to keep the momentum going after the holidays? Let’s share ideas! 👇 #MarketingStrategy #CustomerLoyalty #HolidaySales https://lnkd.in/e97sgwa2

🚨 DISQO’s newest report is here! 🛍️ Our 2024 Holiday Shopping Report reveals key trends every brand should know as we head into the year's busiest retail season. Consumer behaviors are shifting, and it’s critical to adjust your strategies accordingly. Here’s what we’ve found: 📱Omnichannel strategies are a must: 45% of consumers plan to shop both in-store and online equally this year and their ad platform preferences vary, highlighting the need for brands to provide seamless experiences across platforms. 🎯 Retail media and interactive ads are on the rise: 87% of shoppers have made purchases after seeing ads on retail platforms, and 41% are likely to engage with interactive ads offering exclusive deals. 📱Social media drives holiday purchases: 76% of consumers have purchased products after seeing holiday ads on social platforms like Facebook, YouTube, and Instagram. 💰 Cost and convenience matter most: 61% of shoppers rank “free shipping” as the top offer, and 51% are motivated by budget-friendly messaging. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 👉 Download the full report now and get ahead of the holiday rush. 👉 And then sign up for our webinar with Ad Age to hear how agencies and publishers are innovating this holiday season (see links in comments) #HolidayShopping #AdvertisingStrategy

As temperatures drop, holiday decorations start going up, I don't make the rules 🎍 ☃️ With the Holiday Season approaching, I wanted to share DISQO's 2024 Holiday Shopping Report which highlights key trends for the busiest retail season 🛒 📲 Did you know that 76% of consumers made purchases after seeing ads on platforms like Facebook, Youtube and Instagram? Be sure to read more about this below ⬇️ #socialmedia #holidayshopping #advertising #admeasurement #martech #brandlift

Influencing buyers this holiday!! Buying power of Shoppers that purchase from creators is up 38% YoY vs general population which decreased 8% Watch out for the Creator commerce which will be a critical shopping channel this holiday. #InfluencerMarketing #Social Commerce #Digital #ConsumerBehavior #holidays

Gen Z’s Shopping Revolution: Key Trends for Halloween 🎃 and the Holiday 🎅🏽 Season Gen Z is shaking up the retail world, especially during key retail events like Halloween and the winter holidays. Their rising budgets, tech-savvy habits, and social media influences are reshaping how brands connect with them. Here are 3 big takeaways that highlight how Gen Z approaches both Halloween and holiday shopping. 💸 Gen Z’s Growing Wallet Gen Z is making waves in the shopping world! For Halloween, they’re sticking to an average spend of $246 according to Retail Dive and when it comes to the holidays, they’re planning to splurge an impressive $1,752—a 37% jump from last year, per PwC And more than one-third of those polled say they will be self-gifting this year. 🛍️ Tech x Experiences for Retail Fun While Gen Z loves their online shopping, they’re also big on in-store experiences. They’re all about that tech-friendly vibe though. Self-checkout? Yes. Mobile payments? Of course. Plus, they’re making shopping a social outing, often combining their trips with other fun activities. It’s all about blending tech and experiences to keep their shopping fresh and exciting! 📱 Social Media Magic & Sustainability Now for shopping... social media is where the magic happens for Gen Z! A whopping 40% say influencer endorsements play a big role in their holiday purchases, and they’re all about shopping through platforms like Instagram, Facebook, and TikTok, with 42% saying they're happy shopping right from the app (Ad Age)! #genz #holidaymarketing #marketingtips #socialcommerce

Today, with shopping having gone social and infused with shoppertainment, consumers are consciously or unconsciously shopping all the time. According to a recent report by SGK – “From clicks to connections” – which identifies key changes in shopper channel behaviour compared to three years ago, over half of the respondents (52%) say they now discover products more from browsing and scrolling within digital stores versus other channels such as advertising, social media, or even word of mouth. Find out more here: https://lnkd.in/gjaxYw3x

The days of linear shopping are over. Today, with shopping having gone social and infused with shoppertainment, consumers are consciously or unconsciously shopping all the time. According to a recent report by SGK – “From clicks to connections” – which identifies key changes in shopper channel behaviour compared to three years ago, over half of the respondents (52%) say they now discover products more from browsing and scrolling within digital stores versus other channels such as advertising, social media, or even word of mouth. #consumerbehaviour

#MobilizingShoppers - Looks like social commerce finally arrived for Gen Z. More than half (55%) of Gen Z shoppers have bought items online while browsing social media, compared to only 38% of shoppers overall did the same.  #socialcommerce #ecommerce #shopperjourney #p2p #retail #shoppermarketing

🛍️ As holiday shopping heats up, it's crucial for retailers to stand out. We understand the importance of maximizing ad spend and delivering high-impact campaigns by empowering retailers with the tools to increase conversions and reach targeted audiences during peak season. With exclusive access to premium inventory and cutting-edge technology, let's navigate this busy shopping season together. 🎁 Samantha Kelly at The Current dives into how this year is shaping up: https://hubs.la/Q02VZSbF0 #AdTech #RetailMedia #DigitalAdvertising #HolidayShopping