Micky Ogando’s Post

Want to serve up your brand on a national stage? Here’s how we helped PizzaExpress secure the biggest slice of SOV out of competitors on National Pizza Day! Our approach was simple but effective: take the iconic brand, amplify its voice, and give people a reason to talk about it. We curated a mouth-watering media strategy that celebrated PizzaExpress’s heritage while inviting fans to fall in love with their favourite pizzas all over again. For free... The result? 📈 - 150+ media placements, including The Sun, Daily Mail, and Time Out, spotlighting the brand’s innovative experience. - Influencers and fans alike couldn’t resist sharing the experience, creating a wave of organic reach and engagement. - For more results view the case study here 🤐 👉 https://lnkd.in/eVJhjY6X At PrettyGreen, we believe in experiences that live beyond a moment. Whether it’s pizza or beyond, we’re here to help brands deliver unforgettable stories that stay on the tip of everyone’s tongue. ---------------------------------------- Image description: Three women are sitting around a wooden table enjoying pizza. Each has a drink, and the table is set with utensils and napkins. They're dining in a cozy setting with window views and decorative potted plants. #PR #BrandEngagement

HAVE YOU SEEN THIS? I saw this a few weeks ago on TikTok and instantly became a BIG FAN! Jellycat pop-up experiences: the New York Jellycat Diner, the London Fish & Chips, and the Paris Jellycat Pâtisserie Lovely plush toys becoming the heroes of the story and gain a whole new and different value. Very exiting and inspiring brand activation and brilliantly done. I love it! #jellycat #theretailengine #NewRetailBalance"

Out-of-home collabs are a winning recipe! 🍔🍯 Last week, Grey Poupon teamed up with the award-winning Dannys Burger’s for another mouthwatering "Danny's x Grey Poupon Collab" 🥇. This is our second collab together and is a great reminder of how retail brands and out-of-home establishments can join forces to create something unforgettable for customers. Here’s why partnerships like this work so well: ✅ Brand Visibility & Engagement: For us, teaming up with Danny’s not only shows off the versatility of mustard but also introduces it to new fans in a fresh, memorable way. ✅ Experience > Just Product: Today, people want experiences, not just a product. Getting to try Grey Poupon on a custom Danny’s burger makes the mustard memorable beyond the store shelf. ✅ Organic Fit: When the collaboration feels natural, like with Grey Poupon and Danny’s, it enhances both brands—people get a taste of luxury in a banging smash burger! And let’s be honest… testing out these collabs is definitely a great perk!! 😋 Big thanks to Dannys Burger for bringing this to life and being such fun to work with. If you're in need of recommendations for burgers in Bristol then look no further! 💬 What are some of your favourite recent brand collabs? #BrandCollaboration #RetailMarketing #GreyPoupon #DannysBurgers #FoodieFinds #ExperientialMarketing #ConsumerExperience

How can you take the products and services you offer. And combine them to create a truly unique offer that stands out in a crowded market? That's exactly what one company did to create an innovative "ice-cream shop" offer that draws crowds and sells at a premium price no one seemed to mind paying. Last week, we were on a family vacation in Gatlinburg, TN. And our group saw a Milkshake Bar. Sounded like fun, so we ventured back for an afternoon treat after the store opened. WOW! The Crazy Mason shop was packed with people ordering over-the-top milkshakes (and other just as crazy desserts). And at around $16 for a Crazy Mason milkshake, this was not your typical ice-cream shop or menu price either. It reminded me of the Bloody Mary "meals" you'll find at some brunch spots where the toppings outweigh the drink. Except in this case, it was desserts piled high on a milkshake. Everything from a cookie-dough lovers' milkshake and brownie-theme milkshake to a s'mores-theme milkshake and waffle-themed shake. Even the names were memorable. 🍨Build me up Buttercup (When Chocolate met Peanut Butter). 🍨Butter My Waffle (Belgian taste, Butterfinger Style). 🍨S'mores the Merrier (Campfire favorites unite). 🍨Salty But Sweet (It's Turtley Tastey without the Nuts). You can bet our entire party was snapping photos and posting to their favorite social media channels. Have a crazy idea? Take the risk and test it out. You may have the start of a product or service offer that truly stands out. #smallbusiness #entrepreneur #marketing #strategy #fiddlesmart

Revitalizing My Business: From Mall Spot to Food Truck Journey Discover how these two gentlemen helped me bounce back after the closure of my mall spot. Join me as I share my exhilarating cross-country journey from South Carolina to start a brand new chapter with my food truck. Stay tuned for exciting updates on our social media platforms regarding our rebranding plans and multiple pizza styles! #BusinessRevival #FoodTruckAdventure #CrossCountryJourney #RebrandingIdeas #PizzaLovers #FoodTruckLife #MallClosure #EntrepreneurialAdventure #SocialMediaUpdates #TastyPizzaOptions

There are so many factors that play into a brand's success. But, I tend to think it's about the basics... 1. Great branding. 2. Great product. 3. Great experience. 4. Great feedback. That last point is the culmination of the first three. When people buy your product, like your product, and emote about your product, you're onto something. For Van Leeuwen Ice Cream, a BOGO Whole Foods Market deal, and a vote of confidence/recommendation from a friend led to a purchase and a delicious summer Sunday Dessert! #morningthoughts #wordofmouthmarketing PS Van Leeuwen Ice Cream and The Peach Truck peaches make the PERFECT combo.

Spring has sprung and farmer’s markets are in full bloom. 🌷 Check out these brandable products marketgoers will love! Encourage sales with a giveaway when they spend over X dollars at your stand. This trendy merch also works great for plant nurseries, coffee shops, and eco-focused brands. 🪴 Questions about these products? Looking for more ways to be the apple of your customer’s eye? 🍎 Let’s connect! #FarmersMarket #ShopLocal #FreshBranding #FarmersMarketFresh #GreenPromos #EXGBrands

Stop in to say hi! 👋🏼👋🏼👋🏼 I’ll be with our incredibly dedicated & passionate clients Mary Macks, as they feature the world’s leading innovation in frozen snacks this week at the 2024 Summer Fancy Food show at the Javits Center, New York City 🍎 SCOOT Frozen Lemonade 🎉launched at this show last summer to raved 🥳 reviews. SCOOT was the talk at the Show by attendees & other vendors too!! This year, with distribution in North America well underway, they intend to make just as big of an impact in 2024. With over 90° temperatures projected for this weekend in NYC, I couldn’t think of a more perfect treat to be passing out for trial of the incredibly tasty 👅 & frozen 🥶 treat. You pick - Peach 🍑 Strawberry 🍓 or Lemonade 🍋… If you’re in the city or will be at the Fancy Food Show this weekend, please stop in and say hi to experience this award winning frozen delight. Booth #5608 Excited and honored to attend another important event focused on reconnecting with industry friends, identifying new distribution partners, expanding brand exposure, and seeking lead generation to elevate visibility and market share growth. This is the awesome road from ‘product brilliance and innovation’ to ‘delivering new fun to your freezer’. Named by Amazon’s frozen buyer as “the most innovative product to hit the frozen isle in decades”, SCOOT is changing how consumers experience life to the fullest! Whether as a kids treat, or adult mocktail or cocktail - once you try it, SCOOT will fast become your new favorite time frozen treat. #scootfrozenlemonade #consumerbrands #expanders #dedicatedtogrowth #deliverymarketnewness #usamade #manufacturingbrilliance #entreprenership #leadingindustrytrends #fancyfoodshow2024 #fancyfood #innovating #rockyourproduct

🍕 Pizza Hut's ResZAmes campaign is a clever example of out-of-the-box thinking (pun intended 😉). By integrating the context of job seeking into their marketing, they're not just selling pizza, they're serving up opportunity. A bit gimmicky? Maybe. But this empathetic approach shows that brands can play a role in supporting their customers' broader needs. #BrandStrategy #Creative #Marketing