Justin Freid

🚨 Attention Radiology Marketers 🚨 Are you ready for RSNA? If you’re still in planning mode, you won’t want to miss out on our next HCP Marketers Webinar session. Watch a pre-recorded discussion with Kelley Howard and myself as we discuss Unlocking RSNA Conference Success The discussion will focus on specific digital and video tactics to amplify your actions before, during, and after RSNA: ✔️ NPI # Digital Advertising Before, During, and Post ✔️ Digital Out of Home (DOOH) ✔️ Video Strategies To Grow Adoption & Education ✔️ Increase booth traffic and post-conference follow-up 🗓️ Date/Time: October 10th - 10a PT/1p ET ⚡️Click to Attend: https://lnkd.in/gZrzh9HF #radiologymarketing #RSNA #RSNA24 #conferencemarketing

13

2 Comments

Headed to Future Pharma? Don’t miss Acxiom's VP Sales and Strategy Anthony Passarelli on June 26 at 4 p.m. as he joins the mainstage panel discussing how data can foster a collaborative environment and improve patient outcomes. Learn how Acxiom helps pharma brands reach healthcare providers and keep them informed of products and services that can enhance patient care:

3

Headed to Future Pharma? Don’t miss Acxiom's VP Sales and Strategy Anthony Passarelli on June 26 at 4 p.m. as he joins the mainstage panel discussing how data can foster a collaborative environment and improve patient outcomes. Learn how Acxiom helps pharma brands reach healthcare providers and keep them informed of products and services that can enhance patient care:

3

Your digital advertising just got a privacy reboot 🔒 Discover how data clean rooms enable brands and publishers to securely collaborate on audience insights while protecting customer data. LiveRamp's new guide explores 12 ways that top marketers: ✨ Build richer profiles from data locked in silos 🎯 Optimize targeting and frequency across walled gardens 📊 Measure granular ROAS and incrementality metrics Learn how smart marketers are turning signal loss into business wins: https://lnkd.in/d-xFJP_q #datacollaboration #dataprivacy #measurement

5

By harnessing the power of video, Pharma brands can effectively engage with their target audiences at every stage of their journey. From raising awareness about new treatments to providing valuable educational content, video allows for tailored messaging that resonates deeply with viewers. With video taking center stage across platforms, it's not just about generating awareness anymore; it's about leveraging advanced audience targeting, innovative ad formats, and interactive experiences to guide targeted users through the funnel.

34

Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. In a new MarTech article, Gartner expert Andrew Frank provides insights on the ruling and how CMOs and marketing leaders should react. #GartnerMKTG #CMO #Marketing #AntiTrust

2

Here's an article that dives a little deeper into the DPE takeaway focused on patient adherence and prescription abandonment. IPG Health SOLVE(D) | An IPG Health Company

19

1 Comment

Advertisers everywhere are looking to make the most of AI. While those in AdTech look to make use of its data analysis capabilities, I find it interesting how advertisers themselves are looking to incorporate AI into the creative aspects of advertising, especially as an alternative to A/B testing. Things like dynamic personalization certainly seem interesting, but questions about how the cost inherent to these tools translates over to results still looms heavy over the industry as a whole. #AdTech #Innovation #Data #AI

2

Great read from Bill Duggan about the importance of standardization when it comes to retail media networks' measurement. "Retail media networks are walled gardens—they are ad ecosystems that don’t share data—making it difficult to compare RMNs. To optimize investment, marketers need to be able to make apples-to-apples comparisons between RMNs," writes Duggan. #PerformanceMeasurement #Retail #Media #Advertising

3

Big news in CPG ecommerce advertising! Our client Duke's Mayonnaise and Wright Brand Bacon teamed up for a wildly successful Instacart joint marketing campaign. By collaborating to reach grocery shoppers at the digital point of sale, they achieved: - 44% sales lift for Duke's Mayo - 69% sales lift for Wright Brand Bacon - 6.4x ROAS The keys to success: - Pairing two complementary, iconic brands - Engaging creative featuring recipes with both products - Robust targeting of high-intent Instacart shoppers - Native, non-disruptive ad placements Kudos to Duke's, Wright Brand, and Instacart on this innovative, data-driven partnership that shows the power of strategic collaboration in driving digital sales! 🙌 Excited to see more CPGs embrace this approach to achieve outsized results. Brainlabs is proud to help clients like Duke's push the boundaries of what's possible in digital advertising. #ecommerce #cpg #advertising #instacart

21

1 Comment

Check out our resources and tap into our omni know-how™.  Connect with me to discuss options to deliver results to your #pharmamarketing with data-driven engagement and omnichannel activation to meet the demands of your brand. #hcpengagement

4

Marketers Vastly Understate The Sales Effect Of Creative And Significantly Overestimate The Impact Of Targeting Per Advertiser Perceptions and NCSolutions: * System1Group Chief Customer Officer Jon Evans says, “Creative is the number one factor in explaining the performance of your advertising, and yet most marketers still don’t realize it. That means that those who focus on getting the creative right have a huge competitive advantage.” * Andrew Tindall, System1’s SVP of Global Creative & Media Partnerships, asserts, “We need to be bold, unapologetically say no to things to get time to make better ads, and partner with the right agencies the bring the talent, tools, and knowledge to make work that works.” * Les Binet and Sarah Carter caution, “Don’t target too narrowly. It may be efficient, but it’s rarely effective. Tight targeting means low sales and profits.” Via the link below, executive summary, video explainer, and deck.

80

6 Comments

Thoughts from day 1 of #HLTH2024 🚨💡 📈 With over 12k attendees, HLTH is bigger and more tech-centric than ever. The expo, stages and speakers have all grown in size, with John Legend and Halle Berry sharing their passion for impactful causes impacting their own lives. 🤖 This year, Ai takes the main stage…and all the other stages…in healthcare, shifting from being an ingredient to the main focus. Companies like NVIDIA and GE Healthcare are focused on creating eco-systems that position them as system-wide Ai partners. There’s a face to Ai digital agents, even a super cute telehealth Dr. otter for kids to interact with. Expect a lot more of this in the next year or two. We aren’t far from a potential paradigm shift in the treatment journey as we navigate a gap in primary care and access to care. 🏛️ In an election year, HLTH sparks hard-hitting conversations. Chelsea Clinton leads discussions on access to care, women's health, and abortion; while Casey Means, MD, and Oracle emphasize the importance of these dialogues. No matter your politics, these issues are being highlighted as important to the future of healthcare. 🪩 The stages are captivating, featuring impressive light shows and spaces, like rocket engines (rocket stage) and mystical backwood spaces (evergreen stage). The immersive experiences elevate each presentation beyond the typical show. 🎟️ Be Bold. This years theme is a CTA to push. It’s an innovation show after all. But it feels like attendees do see the stakes and the revolutionary impact possible with the emergence of Ai. But is this a cautionary tale? Many are asking: Can Ai truly save healthcare or are we placing too much hope in it? #HLTH2024 #Healthcare #Innovation #Tech #AI #WomenHealth #PatientExperience

36

Interesting insight into conversations between Google and publishers, all seemingly focused on yield optimization for their respective organizations with little discussion on improving advertiser campaign performance or return-on-ad-spend. Advertisers investing in programmatic digital media really need to take note of the continued lack of transparency, hidden ad tech fees, and manipulative pricing methodologies that are emblematic of this space and that are sapping their working media dollars.

1

One of the most common questions I get from podcasters is about programmatic ads. Here is a great overview from our team at True Native Media, Podcast Advertising Specialist.

3

You don’t need a crystal ball to understand your customers. 🔮✨ With cookies fading away, it's time to rethink your approach. From flexible data tools to privacy-first strategies, LiveRamp has you covered. Ready to see the future clearly? Read the 5 key insights for addressable marketing success.

5