Pierre Bouvard’s Post

Marketing Moment: Creative vs Targeting When crafting a customer growth plan for your business... how often do you consider the MESSAGING? Nearly as important as the tactics you use to promote your brand is the #messaging... Check this out, a recent Westwood One study found "Creative, according to NCSolutions, drives half of sales. This is 2.5 times what advertisers perceive." More details below. Questions on how to choose the right creative and brand messaging for your business? Myself and the rest of the CRG Media Advisors are ready to help! Your CRG Media Team, Nikki, Alexandra Kendall, Heather Odom, Anthony Bellmore, Nicholas Benjamin, Paul O'Malley https://lnkd.in/eY4nNyvf

Discover the truth behind advertising effectiveness in the latest article from Westwood One featuring insights from System1's very own Jon Evans and Andrew Tindall. Did you know that marketers often underestimate the immense sales impact of creative and overestimate the influence of targeting? Learn how to optimize your advertising strategy for maximum impact by understanding the perception versus reality of key drivers like creative and targeting. Read the full article to tap into the wisdom of industry experts and unlock the secrets to driving real results in your advertising campaigns: https://hubs.la/Q02tLPLJ0

Unlock the Power of IP Advertising: Elevate Your Marketing Strategy with Precision Targeting! #DigitalMarketing #IPAdvertising Struggling to capture your target audience's attention amid the digital noise? Discover IP advertising—an innovative strategy that leverages IP addresses for precise targeting, ensuring your ads reach the right audience at the perfect moment. Learn how to boost engagement, enhance ROI, and transform your business through targeted marketing strategies tailored for success. Explore how IP advertising can revolutionize your marketing, from small-scale campaigns to large corporate strategies. Are you ready to harness the incredible potential of IP targeting and create compelling, personalized ad experiences? Dive into our comprehensive guide now and start transforming your digital marketing approach! #TargetedMarketing #AdTech

Account-based advertising isn't the latest trend. It's a powerful strategy that's been quietly transforming how businesses target and engage their key accounts. But, as with any approach, it comes with its own set of challenges and opportunities. Here's a closer look: Precision Targeting: Unlike traditional broad-spectrum advertising, account-based advertising focuses on specific organizations, tailoring messages to resonate with the unique needs and pain points of each account. This ensures resources are spent wisely, targeting those most likely to convert. Personalisation at Scale: Crafting personalised messages for each account seems daunting, but with today's technology, it's more achievable than ever. Personalisation leads to higher engagement, fostering a deeper connection with potential clients. Cross-Channel Coordination: Integrating account-based advertising across multiple channels ensures a cohesive experience for the target accounts. Consistency is key in reinforcing your message and brand presence. Measuring Success: Traditional metrics like clicks and impressions might not fully capture the effectiveness of account-based advertising. Focusing on engagement within targeted accounts and the quality of interactions becomes more relevant, providing insights into the true impact of your campaigns. But here's the twist: Success isn't just about adopting new strategies like account-based advertising. It's about the consistent, innovative application of these strategies. The real magic happens when businesses combine the focus of account-based advertising with the broad appeal of traditional marketing, creating a holistic approach that leverages the best of both worlds. Embrace change, but remember, the fundamentals of connecting with your audience on a human level remain constant. It's the blend of innovation and consistency that truly drives growth. #AccountBasedAdvertising #MarketingStrategy #DigitalMarketing #InnovationInMarketing #BusinessGrowth https://lnkd.in/dQG7vPhH

Setting the right goals for your advertising campaigns is more important than you think – don’t make a mistake! Google is phasing out some manual methods of setting bids for clicks (CPC), and Meta is limiting targeting options. All advertising systems are increasingly supporting smart campaigns, which require less management by online advertising specialists. Along with this trend, carefully selected and properly configured goals, as well as the quality of the data fed into the system as conversions, are becoming crucial. The cost per click, the location of the audience, their interests, and even the ad creative itself are becoming less important. If the campaign receives the right number of events defined as goals, it will be able to independently test hundreds of combinations of placements, bids, ad configurations, and audience groups to reach people who will buy your product. Unless you make a mistake and… 1️⃣ Your goals are poorly aligned with what you want to achieve. 2️⃣ Your goals are mixed up. 3️⃣ Your goals are too general. 4️⃣ Your goals are incorrectly configured. 5️⃣ Your goals are based on incomplete data. If any of these problems apply to your campaigns, you’re misleading the smart advertising campaigns, which often leads to a drastic drop in performance. Want to learn more? In the comments, you'll find examples for each point from 1 to 5. I’d love to hear your thoughts, problems, or experiences on this topic.

Marsh Creations: Social Media and Online Advertising Services” Marsh Creations, a dynamic advertising agency, specializes in enhancing brand visibility and driving targeted traffic through strategic social media and online advertising campaigns. Let’s delve into the key aspects of their services: Brand Awareness with Social Ads: Marsh Creations crafts compelling social media advertisements that resonate with audiences across platforms like Google, Facebook, and Instagram. By leveraging eye-catching visuals, persuasive copy, and precise targeting, they create brand awareness and engage potential customers. Google Search and Shopping Ads: The company excels in Google search and shopping ads. Their expertise lies in capturing relevant searches related to clients’ brands, ensuring maximum visibility when users actively seek information or products. Whether it’s search queries or product listings, Marsh Creations optimizes ad placements for impactful results. To explore their services further, reach out to Marsh Creations: 📞 Call: +91 99405 80650 ✉️ Email: [email protected] In summary, Marsh Creations combines creativity, data-driven insights, and technical prowess to elevate brands in the digital landscape. Whether you’re a startup, small business, or established enterprise, they’re your go-to partner for effective online advertising. Feel free to ask if you need additional details or have any other requests #digitalmarketingagency #digitalmarketingexpert #Digitalmarketingtools #socialmedia #socialmediatips #marketingstrategy #digitalmarketingstrategy #socialmediastrategy #socialmediamarketing #socialmediamanager #socialmediatips2024

🌟 Unlock the Power of Precision Targeting with Hand-to-Hand Leaflet Distribution! 🚀 Ever wondered how to ensure your adverts land directly in the hands of your desired audience? Look no further! Dive into our ultimate guide where we unravel the secrets of the most potent yet often overlooked marketing channel: Hand-to-Hand Leaflet Distribution. In a world inundated with digital noise, there's something inherently powerful about physically placing your message directly into the hands of potential customers. Discover why savvy marketers are turning to this age-old tactic and how you can leverage it to skyrocket your advertising effectiveness. 📖 Explore our comprehensive guide to unveil: - The unparalleled precision targeting achievable through leaflet distribution. - Insights into why this timeless method is experiencing a resurgence in today's marketing landscape. - Practical tips and strategies to maximize your ROI and reach the exact audience you desire. #offlinemarketing #metaads #googleads #digitalmarketing #marketingandadvertising #marketing https://lnkd.in/eFMK7tkC

What is Strategic Advertising? Strategic advertising is the deliberate and planned use of advertising efforts to achieve specific business objectives, such as building brand awareness, driving sales, or influencing consumer behavior. It involves the careful selection of target audiences, messaging, channels, and timing to maximize the effectiveness of advertising campaigns. Key components of strategic advertising include: 1. Objective Setting: Defining clear goals for the advertising campaign, such as increasing brand recognition, generating leads, boosting sales, or launching a new product. 2. Audience Targeting: Identifying and understanding the specific audience segments that the advertising efforts will target. This includes demographic, psychographic, and behavioral characteristics. 3. Message Development: Crafting a compelling message that resonates with the target audience. The message should align with the brand’s value proposition and address the needs or desires of the audience. 4. Media Planning: Selecting the most appropriate advertising channels to reach the target audience effectively. This could include digital platforms (social media, search engines), traditional media (TV, radio, print), or a mix of both. 5. Creative Execution: Designing the ads in a way that captures attention and communicates the message clearly. This includes the use of visuals, copy, tone, and style that align with the brand’s identity. 6. Budget Allocation: Determining the budget for the advertising campaign and allocating resources efficiently across different channels and activities. 7. Timing and Frequency: Deciding when and how often the ads will be shown to the target audience to maximize impact without causing ad fatigue. 8. Monitoring and Optimization: Tracking the performance of the advertising campaign through metrics such as reach, engagement, conversion rates, and ROI. Adjusting strategies based on real-time data to improve effectiveness. 9. Integration with Overall Strategy: Ensuring that advertising efforts are aligned with broader marketing and business strategies. This includes consistency in messaging across all touchpoints and coordination with other marketing activities like promotions, public relations, and digital marketing. Strategic advertising is essential for making the most out of advertising investments, ensuring that every ad serves a purpose and contributes to the overall success of the brand. It moves beyond simply creating ads to focus on how those ads fit into a larger strategy to achieve business goals. #strategy #advertising #business #growth

🔎 Why People with Low Budget Should Avoid Google's Performance Max Campaigns? 💰 When managing a limited budget, it's essential to make every penny count in your advertising strategies. Google's Performance Max campaigns, although powerful and effective, might not be the ideal option for those with limited budgets. Here's why: 1️⃣ Higher Cost: Performance Max campaigns optimize towards a broad range of goals, which often results in higher costs. For small budgets, it's crucial to allocate funds where they will generate the best return on investment. 2️⃣ Limited Control: With Performance Max campaigns, control over individual audience targeting, placements, and ad creative optimization is reduced. This lack of fine-tuning can make it challenging to optimize campaigns according to budget constraints. 3️⃣ Learning Curve: Managing Performance Max campaigns requires a deep understanding of advanced advertising strategies to derive maximum results. For those with limited experience or time to learn, this can be overwhelming, potentially leading to wasted budget. 💡 Instead, focusing on cost-effective alternatives like Google's Smart Bidding or manual campaign management can offer greater control over budget allocation and enable more direct optimization to meet specific campaign goals. 📈 Remember, optimizing campaigns within budget constraints is crucial to ensure successful advertising campaigns. Choose the right strategy to make your advertising budget go the extra mile! 💡💪 #DigitalMarketing #AdvertisingStrategies #BudgetOptimization #GoogleAds #PerformanceMax #CampaignManagement

Are you using paid advertising and still not getting any leads? Then this post is for you. You're not alone, and here's how you can change that. 1. Know Your Audience Understand who you're targeting. Tailor messages that speak to their core needs. Use data-driven insights for exact segmentation. 2. Make Compelling Visuals This one is a must. Invest in high-quality images or videos. They should not only be eye-catching but also resonate with your offer. 3. Strong Call-to-Action Never leave them guessing. A clear, direct CTA can completely change your ad’s performance. 4. Test and Optimise Run A/B tests on creatives, headlines, and CTAs. Use the insights to continuously refine your ads and to see what works the best. 5. Monitor and Adjust Keep a close watch on your campaign metrics. Be ready to change quickly if something isn't working. Apply these tactics and watch your conversions go through the roof... Share your advertising experience in the comments below!