Jordan Yospe

I'll be at #affiliatesummiteast in a few weeks with the Healthcare.com team. Looking forward to the conversations and relationships. If you're attending and want to connect let me know. #ase24 #ase2024 #affiliatemarketing #insurtech #insurance Affiliate Summit

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Just one of MERGE's many superpowers...discover how MERGE elevated a leading health insurance provider's marketing efficiency with micro-targeted campaigns, boosting leads during the Annual Open Enrollment Period. Learn more: https://okt.to/sP5V4L #marketingefficiency #healthinsurance #U65 #ASA

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Tomorrow, on the FixedOps UX, guest Mike Vogel reminds us that we need to stop chasing numbers - focus on the customer experience. Mike has leveraged an amazing fixed operations career at several large dealer groups to build an in-demand coaching firm. Amazing service revenue and rock-solid retention starts with great fixed ops leadership, which requires getting up close with your teams, processes and customers. See the full episode tomorrow right here! #fixedopsux #fixedops #dealership #dealerships #customerexperience #coaching #customerinsights #customerloyalty #customerreview #userexperience #employeeengagement #technicians #mechanics #autodealers #autoindustry #culture #organizationalculture #teambuilding #efficiency #innovation  

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Financial Services marketers: This Quad insights report is a great resource for brands aiming to get closer to their customers and build long-term relationships. Give it a download below or pass the link along to a #finserv marketer you know!

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Activate's 2023 State of Demand Generation report revealed that the buying process is longer than ever due to pandemic impacts, market volatility, and tech bloat. One critical insight from the report is that marketing teams are now collaborating more closely with sales, product, and executives to map out strategies that create a sense of urgency for customers. Stronger cross-company collaboration is also driving an increase in innovative tactics to prompt quicker buying decisions. What demand generation trends are you seeing this year? #MarketingStrategy #DemandGen #Sales #Collaboration #BusinessGrowth

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#SEO is about more than your content. Today, learn the critical three metrics that determine how high your page will rank! #CoreWebVitals #ProfessorLeads

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Read more about the marketing use cases for research, brainstorming, audience targeting, and content reuse that I’ve seen success with in using AI tools.

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“If you're not listening to your customers, you're not doing your job.” 🙌 Marcy Ullom, CEO of VitaGlide, reveals how helping people starts with meeting them where they are. 👇 On this episode of the Let’s Talk Limbic Sparks podcast – “Meeting People Where They Are” – Marcy shares details about VitaGlide, the exercise and rehab machine for people with limited lower body movement. We discuss: ⚡️ The benefits of listening to customers, understanding to their goals, and embracing their ideas. ⚡️ Why you need to listen for the emotional undertone, which is even more telling about what they are striving to achieve. ⚡️ Why it’s a good idea to de-prioritize features, and lead with emotional benefits in marketing. Marcy also shares: “You've gotta talk to people. You've gotta talk, talk, talk, talk, talk to people... to try to pick their brain to find out what it is that drives them.” Hear it all at: LimbicSparks(dot)com  or  Search “Let’s Talk Limbic Sparks”  On Spotify, Apple or anywhere you listen to podcasts Thank you, Marcy, so much for joining me on Let’s Talk Limbic Sparks.

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Catch up the latest from The Marketing Practice 🎙️ Listen to the latest "How to Grow a CMO" episode. 🧠 Elevate your brand with GenAI insights, 📺 Watch on-demand: How, When & Why to Go to Market with Partners and see where we stand in B2B Marketing's Agency Benchmarking Report.

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Think about your customers…what do you wish you knew about them? You know that they purchased something from you…and that’s probably about it. *What if you knew where else they were active in the marketplace, would that help you launch/carry new products or identify cross-sell opportunities? *What if you knew all of their demographics, interests, and purchase behaviors, would that help you build out personas so you can target/speak to them more concisely? *What if each of your customers had a custom rank and score attached to them, would that help you target your housefile in a more productive way by only marketing to the highest ranking people for a given campaign? Good blog post here on the Data Append topic. It highlights a few of the main benefits (and there are many more) of using data enrichment. Here are my key takeaways: Improved audience modeling and segmentation: Enriching customer data aids in creating more accurate audience models and segments, which can then be used to target the right people with the right marketing messages at the right time. This can lead to acquiring higher-value customers at a better ROI. Identify upsell and cross-sell opportunities: Data enrichment can also help marketers identify customers who are likely to respond to upsell efforts and those who would be interested in specific cross-sell opportunities. For example, a company that sells laptops might use data enrichment to identify customers who have recently purchased a laptop and are also interested in gaming. These customers would be more likely to be interested in purchasing a gaming headset or mouse. Better understand target markets: Appending information like demographics, interests, and purchase behavior can help brands create personas, personalize their marketing messages, and make better-informed media planning and creative decisions. Make better-informed decisions: Having a more comprehensive view of their customers helps marketers identify which marketing channels are most effective, which messages resonate with their target audience, and which campaigns are delivering the best ROI. https://lnkd.in/gRXf-iBy

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Listening is the Heart of Growth.  After wrapping up our latest GeoEdge NPS survey, I’m truly inspired by the feedback I’ve read. The positive scores and thoughtful reviews aren’t just metrics—they’re a reflection of the trust we’ve built together. Seeing our work truly make a difference for you, our partners, is one of the most rewarding parts of this journey. To those who took the time, opened up, and offered your insights, thank you. Your honest, candid words are the driving force behind how we improve and refine our service. This isn’t just about collecting data - it’s a dialogue. Every comment you shared is valued and embedded into how we evolve as your partners. Your voice shapes how we grow as partners, and together, we’re not settling for “good enough.” The bar? It's only rising higher 🙌 #CustomerSuccess #Adquality #ListeningFirst

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