Adam Potashnick

Your digital advertising just got a privacy reboot 🔒 Discover how data clean rooms enable brands and publishers to securely collaborate on audience insights while protecting customer data. LiveRamp's new guide explores 12 ways that top marketers: ✨ Build richer profiles from data locked in silos 🎯 Optimize targeting and frequency across walled gardens 📊 Measure granular ROAS and incrementality metrics Learn how smart marketers are turning signal loss into business wins: https://lnkd.in/d-xFJP_q #datacollaboration #dataprivacy #measurement

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CTV ads + first-party data = your new marketing power couple 🤩 Want to learn how brands like Kroger and Nielsen are making the most of CTV? LiveRamp's CTV Activation Guide for Brands is here to help you turn viewers into buyers, one ad at a time. https://lnkd.in/gvkYGNV9

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The clean room future is no longer on the horizon – it’s here. And for leading companies in every industry, clean rooms are transforming marketing strategies. 80% of advertisers spending over $1B on media are already using them. But here's the thing – most brands are only scratching the surface. While many are using clean rooms for audience insights, only a third are leveraging advanced measurement like attribution and ROAS. And broader collaboration across partners and complementary brands offers even greater potential. Modern clean rooms are now fully interoperable, breaking down silos between brands, retailers, and media partners. In talking with companies across industries, I constantly hear their desire to get started, but also recognize that this represents unexplored territory for many. To help companies navigate the complexity, LiveRamp has put together a playbook of some of the most common tactics, and I've attached a link here. Happy reading!

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More than just media.

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You don’t need a crystal ball to understand your customers. 🔮✨ With cookies fading away, it's time to rethink your approach. From flexible data tools to privacy-first strategies, LiveRamp has you covered. Ready to see the future clearly? Read the 5 key insights for addressable marketing success.

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Make your media network a front-runner!🏃 LiveRamp's eBook is like a playbook for winning the race. Discover 20 ways to outpace the competition with smarter targeting, better measurement, and next-level innovation.

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Data, data, data! With Atlanta being recognized as a sports epicenter, using data to target sports fans has never been more valuable combined with OOH. Like peas and carrots! #Advertising #outofhome #atlanta #data #mobilesolutions

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Think of clean rooms as the secret sauce for retail media growth! Retailers, armed with first-party data, are teaming up for greater reach and scale. LiveRamp's VP of Industry Sales, Retail & CPG, Kevin Dunn, tells Beet.TV how clean rooms create a secure, collaborative environment.

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Here's a great guide to planning your retail media spend! Plus, an overview for measurement best practices.

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The Gauge report is out from Nielsen - probably the best snapshot of CTV and viewing trends by platform, and the growth of #Streaming. Streaming market share added 1.5% MoM May to June (a fast clip) Both Disney and Tubi grew to 2% share But, notably, Netflix and Youtube both continued to grow, continuing their dominance. https://lnkd.in/e6GPR955

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Big news in CPG ecommerce advertising! Our client Duke's Mayonnaise and Wright Brand Bacon teamed up for a wildly successful Instacart joint marketing campaign. By collaborating to reach grocery shoppers at the digital point of sale, they achieved: - 44% sales lift for Duke's Mayo - 69% sales lift for Wright Brand Bacon - 6.4x ROAS The keys to success: - Pairing two complementary, iconic brands - Engaging creative featuring recipes with both products - Robust targeting of high-intent Instacart shoppers - Native, non-disruptive ad placements Kudos to Duke's, Wright Brand, and Instacart on this innovative, data-driven partnership that shows the power of strategic collaboration in driving digital sales! 🙌 Excited to see more CPGs embrace this approach to achieve outsized results. Brainlabs is proud to help clients like Duke's push the boundaries of what's possible in digital advertising. #ecommerce #cpg #advertising #instacart

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I found the new WARC ‘Future of Programmatic’ report insightful, highlighting key industry concerns: - 60% prioritized brand safety and suitability. - 56% emphasized the need for better ad verification. - 51% highlighted viewability and accurate measurement challenges. The Trade Desk is addressing these issues by focusing on quality, premium inventory, and privacy-conscious solutions like Unified ID 2.0. Despite programmatic's dominance in digital ad investment, only 21% of advertisers are very satisfied with its impact on business results. To combat ad fraud and enhance campaign effectiveness, we are actively cleaning up the media supply chain. Our commitment to evolving digital advertising needs is unwavering. More insights in Campaign US, shared in the comments ⬇️ https://lnkd.in/gkFfhFNr

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Advertisers everywhere are looking to make the most of AI. While those in AdTech look to make use of its data analysis capabilities, I find it interesting how advertisers themselves are looking to incorporate AI into the creative aspects of advertising, especially as an alternative to A/B testing. Things like dynamic personalization certainly seem interesting, but questions about how the cost inherent to these tools translates over to results still looms heavy over the industry as a whole. #AdTech #Innovation #Data #AI

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Folks, we have an exciting webinar TODAY on the hottest topic in the media industry right now: Retail Media or Commerce Media. We have an outstanding panelist lined up, and you definitely don't want to miss it. If you're a CPG marketer, this topic is a must for you. I assure you that you'll walk away with actionable insights to bring back to your organization. Click the link below to register. Looking forward to seeing you there!

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A problem in the marketing world is we look for bargains over contributions. Read an interesting article in the WSJ today about the need for pharma companies to operate like NFL teams drafting prospects. Basically, the need for innovation in the category propels companies to constantly acquire new companies to develop underneath them, and they are often the products of these bets and risks panning out. A media plan is a similar consortium of bets and risks - the dirty truth is, for every five or so bets placed, maybe one is a standout, just like for every 6-7 draft picks made in an NFL draft class, one is a key contributor. But what’s also true about NFL draft classes is that the higher picks are often overvalued relative to their cost and contract, while better bargains are found in later rounds relative to their position. Marketers act the same way - with limited budget, we look for deals in the bargain aisle, especially knowing that more funding is not around the corner and we need to make “every dollar count.” But what often happens in those scenarios is we find high ROAS, low CPM opportunities … that don’t make any dent whatsoever in the businesses we are trying to grow. And that’s a problem. Instead of trying to find bargains in social media or low cost opportunities, marketers need to be chasing and finding the highest potential contributors to the business. It may be a highly priced asset, but as long as there is still opportunity for that asset to grow over time, then it’s a worthwhile investment and calculated risk vs. a gamble. So marketers, stop chasing low upside, yet high floor draft picks. Go find the highest contributors possible, no matter the cost.

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This is going to be a great conversation! Don't miss this Mars United Commerce webinar on Nov 12 to hear about the current state of retail media measurement and the future goals the industry needs to achieve. RSVP here: https://lnkd.in/e49pfEaW #retailmedia #standardization #bestpractices #webinar #measurement

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Looking forward to this discussion on the future of #measurement & the incredible insights from this amazing panel! #attribution, #MMM, #MTA

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BIG NEWS...introducing Custom CPG Audiences from Alliant! Every shopper is unique, and that's exactly how Alliant builds each of our new Custom CPG Audiences. Ready to build your custom audience? Reach out to me, or click here to learn more: https://lnkd.in/eSBJjhca #AlliantAudiences #CPGMarketing #AudienceTargeting #CPGData #AudienceData

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#RetailMedia 🤝 Amazon Ads Valuable insight & example here illustrating the impact of Amazon Ads, for a #CPG brand, showing how they boost sales not only on Amazon but also across major retailers like Walmart, Target, and Kroger.

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