Bruce P.

In the world of media and communications, the relationship between journalists and PR professionals is often misunderstood. However, the reality is far more nuanced and symbiotic. Journalists rely on PR folks to provide them with access to newsworthy stories, expert sources, and valuable insights. In turn, PR depends on journalists to amplify their messages and bring attention to their clients or organizations. A recent report by #MuckRack on the "State of Journalism," found that journalists acknowledge PR professionals 70% "as at least moderately important to their success." This mutual dependence highlights the essential role each plays in the dissemination of information to the public. Trust forms the foundation of our collaboration and ensures that the stories that reach the public are credible and impactful. Journalists rely on us to provide accurate and reliable information, while those of us in PR trust journalists to report the news fairly and accurately. Journalists are skilled storytellers who strive to craft compelling narratives that resonate with their audience. PR pros, on the other hand, are adept at identifying and shaping stories that align with our clients' goals and objectives. Together, we work to create stories that inform, engage, and inspire. I encourage you to read the attached report which provides many insights of today's newsrooms. #Journalism #PR #MediaRelations #PublicRelations #NewsMedia #MediaIndustry #JournalismEthics #Storytelling #MediaCollaboration #InformationSharing #MuckRack #StateOfJournalism #PressRelations #MediaPartnership Public Relations Society of America (PRSA) Natan Edelsburg

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There are a few new things are in the air. Over the coming months you will see several initiatives from the FedPROPEL team. We are looking forward to pulling it all together, and sharing with the small business federal contracting community. #ecosystem #govcon #govcom #smallbusiness #bigimpact #federalcontracting #wesucceedtogether

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LinkedIn is an essential tool for government agencies looking to boost visibility, foster growth, and engage with industry leaders. Don’t miss our blog post sharing how government agencies can develop a dynamic LinkedIn strategy to engage with their audience. 🔗: https://loom.ly/-fLQsHA

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Worth reading from NiemanLab: Readers prefer to click on a clear, simple headline — like this one By David Markowitz, Hillary Shulman and Todd Rogers In an era when people trust news less than ever, how can journalists break through and attract the attention of average people to provide information about their communities, the nation and the world? By not complicating things. Our research, published in Science Advances, shows that simple headlines significantly increase article engagement and clicks compared with headlines that use complex language. In our research, typical news readers preferred simple headlines over complex ones. But importantly, we found that those who actually write headlines — journalists themselves — did not. We first used data from The Washington Post and Upworthy to see how language features, such as word length and how common a word is, changed how many people clicked on an article’s headline. These datasets included over 31,000 randomized experiments — also known as A/B tests — that compared two or more headline versions of the same underlying article to determine which one generated the most clicks. Headlines with more common words — simple words like “job” instead of “occupation” — shorter headlines, and those communicated in a narrative style, with more pronouns compared with prepositions, received more clicks. For example, The Washington Post headline, “Meghan and Harry are talking to Oprah. Here’s why they shouldn’t say too much” outperformed the alternative headline, “Are Meghan and Harry spilling royal tea to Oprah? Don’t bet on it.” This example illustrates how sometimes a more straightforward headline can generate more interest. In follow-up laboratory experiments, we found that typical news readers focused more on simple rather than complex headlines because the writing was easier to understand. When journalists participated in the same experiments, they didn’t show any preference for simple headlines over complex ones. Put differently: Those who write the news appear to be less responsive to simple writing than regular audiences. Generations of communication consultants have advised that communicators follow the rather crass acronym KISS: Keep it Simple, Stupid. We suggest a modified version applied for journalists. Since KISJ isn’t all that simple, we propose: Keep It Simple, Staffers. Simplicity increases the number of people who click on a news story headline and improves reader recall of the material in the article. Most importantly, simplicity boosts reader engagement, such as how much attention they pay to the information.

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GSA Advantage: Shop Online for Federal Buyers Welcome to GSA Advantage, the premier government online marketplace for federal buyers. With GSA Advantage, federal agencies have access to millions of products and services from GSA Schedule contractors. It's the go-to platform for efficient federal procurement, offering a wide range of goods and services for various needs, including disaster preparedness/recovery, information technology, and law enforcement/security.Shopping online has never been easier for Fed Buyers. GSA Advantage provides quick and easy access to purchase orders placed through the platform or eBuy. Contractors can view, print, download, and send order status information with just a few clicks. It's a powerful tool that streamlines the procurement process, making it simpler and more convenient for both buyers and sellers.Whether you're a federal agency at the federal, state, or local level, GSA Advantage is here to meet your procurement needs. It's a trusted and https://is.gd/TIy5tn

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Last week, approximately 400 participants from around the world converged in DC to discuss the state of communications, to hear opposing and affirmative views, and to experience what it’s like to be on Capitol Hill two weeks before the election.    Here are three quick reflections on PRovoke Media’s Global Summit:  ❇️ Curate what matters to you the most: With a vibrant lineup of panelists like Mike Allen/Axios, Kathy Baird/Washington Post, Denise Dahlhoff/The Conference Board, Megan Doern/Deloitte, Nicki Haley, Kara Swisher, and others, there was a lot to take in. As usual, PRovoke has done a great job reporting on the Summit (check out their website.) These are the quotes that stuck with me (some paraphrased):  💬 "You don’t create a great product if you don’t have more points of view." 💬 "We have a lot of information but not a lot of facts. The purveyors of the main social networks have backed away from any moderation, and we are seeing the decline of media outlets that were much more stringent about facts.” 💬 "Regardless of what happens on election day, don't be quick to put anything out, don't be quick to respond because you won't know if it's real and you don't know exactly who's behind it. Make sure we're not contributing to any of that division.” 💬 "We need to be relentless. We need to wake up every single day and continue trying.” 💬 "I do think that the old quote, what gets measured gets managed, is still very true." 💬 “Process is such a critical thing to communicate quickly.” ❇️ Cherish the in-person moments: Many of us find industry conferences and events valuable because they give us the chance to reconnect with old colleagues and meet new people. Steve Kerns and I definitely accomplished this. It was also good to catch up with some of the good folks at PRovoke Media. ❇️ AI: don’t be lazy, and don’t get seduced. As expected, #AI was a significant topic of discussion at the Summit.  There is still much to be comprehended and navigated. Some of the AI-related sessions reminded me of what Jeremy Kahn, Fortune magazine’s AI editor said during one of his recent podcasts: “One of the things I’m concerned about is that this technology is so easy to use and so seductive that we’ll overuse it and, as a result, lose some of our important cognitive abilities.” We must be thoughtful and proceed with caution.    Thank you again to the PRovoke Media team for all their hard work. Paul Holmes Diana Marszalek Kim Cataldi Maja Pawinska Sims Patrick Drury #provokeglobal #marketingcommunications #publicrelations #PR

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The Analysis of the 2024 Fonteva State of Membership Survey Results is now available and includes insights and resources from Susan Noell of AMCP, Rick Bawcum, CAE, CISSP of Cimatri, Katherine Davis of Sidecar, and Amanda Lea Kaiser, MBA of Kaiser Insights LLC. Get your copy of this informative piece today! https://lnkd.in/ey9QPJT3 #associations #associationmanagement #membershipmanagement #membershipmatters

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In this excellent Forbes article, President and COO Neil Lampton gets to the heart of developing partnerships in GovCon and how if businesses want to have more impact, drive innovation, and create efficiencies...they need to prioritize their partnerships at the same level they do acquiring the next opportunity. #business #leadership #partnerships https://lnkd.in/gRCUcfpM

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CAP Webinar: Bolstering Trust in State and Local Government Tue, Apr 23, 2024 1:00 PM - 2:00 PM EDT Nearly half of Americans have a less than favorable view of the trustworthiness of #local #governments. reports Polco. That may be better than is the case with the federal government, but it’s still a somewhat sour statistic. Mistrust in states and localities impairs officials’ influence their ability to do their jobs well. More trust is empowering. Less is disabling. What are the roots of the current unfortunate state of affairs, and how can the things change for the better? This webinar by the American Society for Public Administration's Center for Accountability and performance will help to answer these questions and more. Panelists include: Barrett and Greene Inc., Marc Holzer, Nick Mastronardi, John O'Leary and Michael A. Pagano Register today by clicking here: https://lnkd.in/eewDy_UP Michelle Kobayashi William D Eggers Don Kettl Allen Lomax Maria Aristigueta Michael Jacobson John M. Kamensky Rakesh Mohan Cheriene Floyd Monica Croskey Antoinette Samuel Patria de Lancer Julnes, Ph.D.

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Happening today at 2 PM ET / 11 AM PT — Leveling Up Your State Public Affairs Program: Benchmarking & Strategies Looking to strengthen your state public affairs efforts? This session will provide actionable insights to help you: - Make a more significant impact on the policy landscape - Measure your program’s effectiveness with precision - Learn from top teams and their proven success strategies We’ll explore the five tiers of public affairs maturity and offer practical steps to elevate your program to the next level. 📈 🎟 We've saved you a seat: https://bit.ly/3Xcl7mo

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The House Appropriations Committee voted 33 – 26 to advance the Homeland Security spending bill for fiscal year 2025, which cuts President Biden’s budget requests for the Department of Homeland Security’s science and technology efforts and the Cybersecurity and Infrastructure Security Agency (CISA). Despite the budget cuts, Republicans are hailing this move as a strategic step towards adapting to evolving threats and reinforcing our frontline defenses. They believe the proposed funding meets our nation’s security needs. Democrats oppose it, arguing that the proposed funds are insufficient.   With Democratic lawmakers voting as a bloc against the bill, its journey to the House floor is expected to face continued resistance. READ MORE! #HomelandSecurity #Budget2025 #HouseAppropriationsCommittee

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The PRCA has just issued essential guidance for public affairs professionals with the upcoming General Election. This isn't your typical memo; it's a call to action for all of us in the field. In the world of business, politics has an impact on every aspect. The guidance the PRCA provides is an essential toolbox to ensure that our engagement is ethical and impactful. It emphasises the importance of transparency, integrity, and improving our performance. We must stay well-informed, contribute thoughtfully, and maintain the highest ethical standards to succeed. Let's ensure we familiarise ourselves with these new guidelines and make our voices heard in the political sphere…for all the right reasons. #PublicAffairs #EthicalEngagement #PRCA #GeneralElection2024 #BusinessStrategy #IntegrityInAction

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