Joanne Hsu

🌟 MSL: A Global Powerhouse in PR and Social Media Marketing 🌍 When it comes to creating impactful communication strategies, MSL is a global leader in both traditional and digital PR services. With expertise in public relations, financial communications, and social media marketing, MSL helps brands connect with audiences, build trust, and achieve measurable success. Why MSL is a Trusted PR Partner ✅ Global Network, Local Expertise As a global PR network, MSL combines international reach with local insights, ensuring that your message resonates across diverse markets while addressing specific regional needs. ✅ Comprehensive Services MSL offers a full spectrum of PR solutions, from traditional media relations and crisis management to cutting-edge digital campaigns, giving brands a 360-degree approach to their communication strategy. ✅ Financial Communications Expertise With deep experience in financial communications, MSL helps companies navigate complex financial landscapes, delivering clear and impactful messages to stakeholders, investors, and the public. ✅ Social Media Marketing Excellence MSL leverages the power of social media to build brand awareness, foster engagement, and drive results. Their innovative social strategies ensure your brand stands out in the digital space. ✅ Creative Storytelling At the heart of MSL’s approach is storytelling. By crafting authentic and compelling narratives, they help brands connect emotionally with their audiences and build lasting relationships. ✅ Proven Success Across Industries From startups to global enterprises, MSL’s portfolio demonstrates their ability to adapt and succeed across a wide range of industries, delivering tailored solutions that align with business goals. ✅ Data-Driven Insights Every campaign at MSL is guided by analytics and insights. Their data-driven strategies ensure that every decision is informed, every effort is optimized, and every goal is measurable. #PRFirm #MSL #DigitalPR #SocialMediaMarketing #FinancialCommunications #PublicRelations #BrandVisibility #MarketingSuccess

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While standardization and transparency practices around retail media measurement are steadily improving, there's still a long way to go to unlock the full potential of retail media. Tune into this special Mars United Commerce webinar on Nov 12 for a great conversation with Mars United's Gabrielle Williamson, MBA, the IAB's Jeffrey Bustos, and CVS Media Exchange (CMX)'s Gretchen Reisner. They'll dive into the current state of retail media measurement and the future goals the industry needs to achieve. RSVP here: https://lnkd.in/eUx4cYSJ #retailmedia #standardization #bestpractices #webinar #measurement

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While standardization and transparency practices around retail media measurement are steadily improving, there's still a long way to go to unlock the full potential of retail media. Tune into this special Mars United Commerce webinar on Nov 12 for a great conversation with Mars United's Gabrielle Williamson, MBA, the IAB's Jeffrey Bustos, and CVS Media Exchange (CMX)'s Gretchen Reisner. They'll dive into the current state of retail media measurement and the future goals the industry needs to achieve. RSVP here: https://lnkd.in/g7q7ex7p #retailmedia #standardization #bestpractices #webinar #measurement

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How are Gen Zers thinking about their finances, shopping habits, or health and wellness? Don't miss this new report from Mars United Commerce to gain "in their own words" insights provided by Gen Z members across the company. Discover their findings and recommendations for brands for effectively reaching this young demographic: https://lnkd.in/eV2EzRPc #GenZ #shopperinsights #brandstrategy #bestpractices

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I had the incredible opportunity to attend a presentation at Google’s Taipei 101 headquarters, where they introduced the powerful capabilities of Google Real Shopper. 🚀 This advanced advertising solution is designed to help brands targeting their right audiences—those who are truly ready to make a purchase. By the power of machine learning, Real Shopper enables more efficient ad targeting, resulting in up to sevenfold growth in conversions for some brands. The focus on precision and performance metrics means businesses can truly optimize their ad spend for maximum ROI. Key takeaways: 1. Smart Audience Targeting: Leveraging data to reach consumers who are most likely to buy. 2. Performance-Driven Insights: Real Shopper offers detailed analytics to measure campaign success and refine strategies. 3. Increased Conversions: With the right targeting, businesses can see significant growth in sales and customer engagement. If you're in marketing or e-commerce, this tool could transform the way you engage with potential customers and elevate your digital advertising strategy. A big thank you to the team at Google for the insightful session! #GoogleRealShopper #DigitalMarketing #Ecommerce #MachineLearning #AdvertisingInnovation

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The latest Brand Insider Quick Take features Jason Lim, Chief Planning Officer at EssenceMediacom. Jason talks about the fusing of the art of expertly thought out media planning with the science of modern media allocation. #MediaPostInsiderSummits

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While standardization and transparency practices around retail media measurement are steadily improving, there's still a long way to go to unlock the full potential of retail media. Tune into this special Mars United Commerce webinar on Nov 12 for a great conversation with Mars United's Gabrielle Williamson, MBA, the IAB's Jeffrey Bustos, and CVS Media Exchange (CMX)'s Gretchen Reisner. They'll dive into the current state of retail media measurement and the future goals the industry needs to achieve. RSVP here: https://lnkd.in/g4VNfR3c #retailmedia #standardization #bestpractices #webinar #measurement

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While standardization and transparency practices around retail media measurement are steadily improving, there's still a long way to go to unlock the full potential of retail media. Tune into this special Mars United Commerce webinar on Nov 12 for a great conversation with Mars United's Gabrielle Williamson, MBA, the IAB's Jeffrey Bustos, and CVS Media Exchange (CMX)'s Gretchen Reisner. They'll dive into the current state of retail media measurement and the future goals the industry needs to achieve. RSVP here: https://lnkd.in/gJwfR3Vi #retailmedia #standardization #bestpractices #webinar #measurement

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While standardization and transparency practices around retail media measurement are steadily improving, there's still a long way to go to unlock the full potential of retail media. Tune into this special Mars United Commerce webinar on Nov 12 for a great conversation with Mars United's Gabrielle Williamson, MBA, the IAB's Jeffrey Bustos, and CVS Media Exchange (CMX)'s Gretchen Reisner. They'll dive into the current state of retail media measurement and the future goals the industry needs to achieve. RSVP here: https://lnkd.in/eNBujcky #retailmedia #standardization #bestpractices #webinar #measurement

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What’s the secret behind Korean marketers’ superpower? Brian Crandall of Hurom America shares intriguing insights into how cultural nuances shape marketing strategies. Discover how Koreans’ social skills, from an early age, lead to more nuanced and respectful interactions compared to the expressive nature of Americans. Click the link in the comments for more. #influencermarketing #DTCmarketing #ecommerce #growth #advertising

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Publicis Media China will oversee Nestlé’s media requirements, including planning and buying for social, mobile, and performance media in China. The agency's responsibilities will also span Nestlé’s entire product portfolio in China. David Zhang, executive vice president of Nestlé S.A. and CEO Zone Greater China, said, “Publicis Groupe has shown that they are at the forefront of innovative digital strategies with their strong data capabilities and unique tools. We believe this continued partnership will allow us to create more meaningful connections with our customers, and we are excited to see where this partnership will lead us.” Meanwhile, Jane Lin-Baden, Asia Pacific chief executive officer of Publicis Groupe, commented, “We are honoured to be chosen as Nestlé’s trusted strategic partner. Nestlé places consumers at the centre of its brand strategy. We look forward to partnering with Nestlé to increase its effective investment in intelligent solutions to respond rapidly to Chinese consumers’ needs and supercharge Nestlé's sustainable growth.”  #marketing #mediamandate  #china ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce with our upcoming "E-Commerce Marketing 2024" conferences happening in Malaysia this July 25 [https://bit.ly/3Wg1PvW] and in the Philippines on August 14 [https://bit.ly/3WeZW2M]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

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[Programmatic Digital Out-of-Home @ Prime Locations in Hong Kong] Programmatic Digital Out-of-Home (pDOOH) utilizes technology to allow advertisers to maximize reach to their target audience based on consumer behavior, audience mobility patterns, and contextual targeting capabilities, thereby achieving higher ROI. Asiaray's LED display screens in prime locations in Hong Kong and Macau (such as Tsim Sha Tsui, Mong Kok, Central, Causeway Bay, Wan Chai) have always been highly sought after by clients. Now with them available for pDOOH advertising, which provides a more cost-effective advertising solution and brings greater benefits for advertisers! Want to learn more about the latest pDOOH trends and how to effectively leverage technology to your omnichannel marketing strategy, as well as the surprising performance on the LED screen at Hang Seng Tsim Sha Tsui Building that maximizes the effect of advertising. Check out below post for more information! Feel free to drop us a DM, we're always ready to provide you with effective advertising solutions! #AsiarayOutdoorAdvertising #DOOH #pDOOH #HangSengTSTBuilding 

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Captivating the modern consumer, especially women, can be challenging in today's crowded restaurant space. Nicole Turner, Chief Client Officer at MERGE, discusses the crucial role of micro-moments in engaging audiences across the path to purchase. Learn more about reaching today's modern consumer. Tune in to our recent webinar: https://okt.to/hkJROt #restaurantmarketing #womeninleadership

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🚀 Dive into an overview of how the synergy between #InfluencerMarketing, content creation, and strategic campaign execution is reshaping #BrandEngagement, including in #Japan.  📢 Authenticity, strategic planning, and cultural understanding play a key role in transforming your brand's digital presence when engaging a Japanese audience leveraging local trends and global best practices. 🌐 #ICYMI ➡️ https://buff.ly/3xKJMUY #Localization #MarketEntry #InvestJapan

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Matter's 2024 Food + Beverage Trends Survey results are in! 🥑🥤🥗🍟   Our Consumer PR + Marketing team recently surveyed over 1,100 U.S. consumers, uncovering insights into: - Popular food and beverage trends on social media 📲 - In-store and online grocery shopping habits 🏬 - Preferences for healthier and more sustainable choices ♻ and a whole lot more. Dive deeper into the data at the link here: https://bit.ly/4fckBfp #ConsumerTrends #FoodAndBeverage #BrandElevation

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In this edition of PR Wins & Woes, we’re examining Kellogg's misstep with food dyes, which has eroded consumer trust and led to brand reputation concerns. PR Wins & Woes: Kellogg’s Food Dye Controversy #PRWinsandWoes #PRTips #Kelloggs

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Once a household name, synonymous with food storage, Tupperware allowed its brand to become so deeply ingrained in consumer minds that it became a generic term. While that may sound like a success, this "antonomasia" phenomenon, where a brand name becomes the category name, often signals a deeper issue: the erosion of brand distinctiveness. In marketing, success is about staying relevant and maintaining a distinct identity. Tupperware’s dominance in its category wasn’t enough to prevent it from being commoditized, a fate shared by brands like Escalator, Band-Aid, and Frisbee. These brands innovated once but failed to differentiate themselves as competitors caught up, blending into the very categories they created. Tupperware became a product, not a brand. #BrandStrategy #MarketingLessons #Differentiation

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Just announced! We’re excited to unveil the top brands for #Asian American consumers—fueled by the deep cultural insights and consumer sentiment tracking in fluen.ci. Do you know why Apple, Coursera, and #Spam (Hormel Foods) rank high and how your brand compares? The top twenty brands for this segment include: #BandAid (Kenvue), Häagen-Dazs Shops, #Ziploc (SC Johnson), Visa, #Bounty (Procter & Gamble), #Tide (Procter & Gamble), #KitKat (Nestlé), Google, #Kleenex (Kimberly-Clark), Nike, Samsung Electronics, Sony, Amazon, YouTube, #Dawn (Procter & Gamble), The Hershey Company, Colgate-Palmolive, #OralB (Procter & Gamble), Apple, and #Reeses (The Hershey Company). Culturally fluent brands efficiently and effectively fuel growth across high-growth consumer segments. Discover learnings from these top brands to drive growth for your brand, and contact us to get started with our industry-leading insights and solutions. https://lnkd.in/ezxEsKmb #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact

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