inBeat Agency’s Post

How do cultural differences shape marketing strategies? Brian Crandall of Hurom America shares the fascinating distinctions between Korean and North American marketing. He reveals insights from his decade-long experience in Korea, highlighting how formalities, media consumption and shopping behaviors differ remarkably. Click the link in the comments to listen to the episode. #influencermarketing #DTCmarketing #ecommerce #growth #advertising

🤔What do you get when you mix one of the most distinct UK cultural icons with a Chinese comedic art form that has a history of over 200 years? I might not be a huge fan of a lot of things, like Chinese advertisements (check out those disastrous elevator ads and you know what I mean) , or EV (one hour of charging at rush hours, anyone?), or MINI (sorry Mr. Bean but I don't want to drive my family in a tractor). But when these things are combined together, here is one piece that I venture to call the campaign of the year 2024 (so far). Yu Qian, a standup comedian that is widely loved by Chinese audience, is featured in this lovely 2 min video ads. The blend of humor, cultural nuances, and effortless promotion showcases how localization can be seamlessly integrated without feeling forced or cliché. Mr. Yu's Beijing dialect adds a touch of authenticity, making the ad both entertaining and culturally relevant, even for international viewers with the help of captions. What sets this campaign apart is not just the product promotion but also the choice of the celebrity ambassador. Yu Qian's impeccable reputation, diverse talents, and unconventional appeal bring a unique flavor to the brand, aligning perfectly with MINI's image as a fashionable and trendy choice. The ad beautifully captures the essence of a brand that dares to be different and stands out in a cluttered market. As for the car itself... Meh, I reserve my rights to not comment... Having added captions to this engaging video, I'm curious to hear your thoughts. Does this campaign hit the mark for you? Share your insights in the comments below! 🚗💭 #GlobalBrands #Localization #MarketingCampaigns #MINICOOPER #EVModel #BrandAmbassador #CulturalDiversity #AdvertisingTrends #YuQian #StandUpComedy #InnovativeMarketing

The Courage to Be Disliked (미움받을 용기) Selling items in the subway is considered a misdemeanor in Korea. The prices for each item range from 2,000 to 5,000 won ($2-3), with a maximum of 10,000 won ($7-8). In my early 20s, as just a company worker, I didn’t understand this behavior. But now, as the founder of HY MARKETING and a social media strategist, I see it differently. The willingness to sell something publicly, taking the risk of being fined $20... These sellers are truly brave. They choose to be disliked or ignored. No matter what happens, they prioritize their business's survival. I’m not suggesting we should welcome more of these individuals in the subway, especially during rush hour (you know what I mean if you live in Seoul! 😅). But let’s reflect on this moment together... When was the last time you took a big step, a moment when you didn’t care about others' opinions and just went for it? If you can embrace this type of courageous action every single day to move the needle for your business, I believe there’s nothing we can’t achieve. Let’s make things happen today! #BusinessGrowth #Marketing #CourageToBeDisliked

🌏 Looking to Launch Your Product in China? Here’s What We Can Do! 🚀 What challenges have you faced in entering new markets? Take a look at our recent campaign for “Mr. President: American Presidency (2001-2020)” on Modian https://ow.ly/cqOl50U1YmW! We helped this intricate board game make a strong entry into the Chinese market by crafting a tailored campaign that resonates with local audiences and highlights the game’s unique aspects in a culturally relevant way. Through this campaign, we are: • Maximizing visibility on a popular Chinese platform • Engaging backers with reward tiers of exclusive benefits • Creating buzz by encouraging comments and interaction for a chance to win the game With targeted, local-market strategies like this, we help brands build an authentic presence in China and connect meaningfully with their audiences. Let’s bring your product to China, too! Contact us now 👉 https://ow.ly/UKWi50U1Yoh #ProductLaunch #ChinaMarket #MarketEntry #BrandStrategy #ChineseMarket #CrowdfundingCampaign

https://lnkd.in/ga2w68Tv One favourite question that I like to ask is, which Chinese speaking market are you targeting? There are 4 main Chinese-speaking markets in the world: China Singapore Hong Kong Taiwan You must use the right type of Chinese and its respective terminology to reach your target market successfully. #translationservices #translationsingapore #translationprocess #china #taiwan #hongkong #singapore

More updates from Ms Zhang & the students in China with @MEP_Excellence. The "best day yet" included a Chinese BBQ banquet, exploring Hutong & a bonfire birthday party, see more photos on our Facebook page here https://buff.ly/4cyeBfg 🐉 🐼 #MandarinExcellence #china #modernforeignlanguages

In the dynamic world of Korean dramas, traditional metrics like TV ratings are increasingly giving way to the power of fandom and internet popularity. This shift reflects a broader trend in the media landscape, where fan culture and digital engagement are becoming critical drivers of success. With a particular focus on Korean dramas, this article examines how fan culture and online engagement are reshaping the success of media content. (Cover page source: Unsplash) Want to know more? Visit our blog! Link: https://lnkd.in/gV2kxXaR #Blintn #블린튼 #b2b #ContentTrend #KoreanDrama #KDrama #Fandom #Webtoon #Webnovel

The past few years have witnessed a surge in the global exporting of South Korean movies such as Squid Game and musical talents such as BTS and BLACKPINK. Apart from these products, the country’s beauty brands have also witnessed an increase in revenue. As easy as it is to put this reality all on luck, the attraction of South Korean brands can be attributed to decades of hardwork, dedication and targeted strategy and execution. This revealing article takes us into the reality of this phenomenon and how K-brands have achieved significant global successes over the past few years. Harvard Business Review. David Dubois. https://lnkd.in/dMdZeU4R #brandmarketing #brand #southkorea #kbrands

The consumer purchase mindset change on product choice in China market In the past 5 years, consumer in China market has visible change on balancing product value and price. Before brand dream also can drive purchase but now it can drive some traffic and interest only. With my practice to give a solution to a brand planning the coming product and launch communication in China market, it requires more multi-dimensions perception basing on multi-players experience in the industry, social insights and daily trends watch by living in China.

K-popification: Why South Korea’s creative economy is an inspiration for others. This episode of the #WeeklyTradecast looks at K-pop and other lessons for success from the creative economy of the Republic of Korea with UNCTAD economist Katalin Bokor. Whether we've danced Gagnam style, listened to the songs of BTS and Blackpink, played video games or watched Korean TV shows and movies, the country's cultural impact is hard to ignore.  That catchy creativity is also paying big financial dividends. Around the world, the creative economy is one of the fastest-growing sectors and is already worth at least $1.5 trillion. Few places do it better than the Republic of Korea, more commonly known as South Korea. Tune in to UNCTAD’s Katalin Bokor to find out how other countries can emulate that success and build up their creative economies. https://ow.ly/oY9Q50QZtL7