In this edition of PR Wins & Woes, we’re examining Kellogg's misstep with food dyes, which has eroded consumer trust and led to brand reputation concerns. PR Wins & Woes: Kellogg’s Food Dye Controversy #PRWinsandWoes #PRTips #Kelloggs
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Creative Campaign #15: Heinz's clever campaign to combat ketchup fraud Ever had that suspicion that the ketchup you're squeezing onto your fries isn't real? Heinz sure did, and they cooked up a clever solution to tackle the problem of independent restaurants switching ketchup in the Heinz bottle. Independent restaurants refilled empty Heinz ketchup bottles with a cheaper alternative. Not only was Heinz missing out on sales, but there was also the risk of brand damage. So, what did the Heinz team do? They went full-on detective mode and identified the exact Pantone red of Heinz Tomato Ketchup. Then, they used this distinctive colour on the labels of their ketchup bottles. It's like a ketchup fingerprint – a foolproof way to tell if you're having the authentic Heinz or a cheaper alternative. Heinz created a bit of saucy detective work by encouraging customers to call out restaurants on Social Media. The pressure was on outlets to ditch the fakes and stock up the authentic ketchup. According to contagious.com, 97% of consumers became ketchup detectives, successfully spotting the real Heinz from the fakes. The result? There was a 73% drop in non-Heinz ketchup refills and a 24% increase in Heinz ketchup usage in street food joints. The campaign also effectively drove brand visibility, with 100,000 organic shares on social media and 800,000 likes on TikTok. #creativeads #creativeadvertising #creativecontent #marketing #marketingcampaign #casestudy
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Remember the "pink slime" controversy surrounding McDonald's Chicken McNuggets in 2016? 🫢 McDonald's faced a PR nightmare when their chicken nuggets were found to contain an ingredient called dimethylpolysiloxane (DMPS), commonly used in industrial applications like Silly Putty. 🏗️ But instead of burying their heads in the sand, McDonald's did something amazing: they owned it & released a hilarious video series titled "Our Chicken McNugget Ingredients Explained." Using self-deprecating humor and a relatable approach, they addressed public concerns and even poked fun at the technical jargon surrounding food science.💫 Key Takeaways: ✅Transparency & Honesty: McDonald's addressed the issue head-on, rebuilding trust with clear explanations. ✅Consumer Focus: A touch of humor can disarm negativity and connect with consumers on a personal level. ✅The Importance of Response: Ignoring a PR crisis can damage your brand. A well-crafted response can turn things around. Results? ➡ The campaign was a success in terms of reputation management. ➡ Social media sentiment towards McDonald's improved significantly. ➡ The campaign helped to rebuild trust with consumers. #mcdonalds #crisiscommunication #marketing #humor #transparency
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Kraft Heinz came up with a genius way to help consumers identify real vs fake Heinz ketchup. The authentic Heinz ketchup is an “unmistakable” Pantone red color. Many restaurants refill Heinz ketchup bottles. So Heinz added the color to its bottles to help customers spot the difference between real and fake Heinz ketchup. The results were incredible, 97% of consumers could spot the difference. There are many creative authentication tools brands can use to fight fakes. This one was pretty genius collaboration between legal and marketing. #heinz #heinzketchup #fightfakes #trademarklawyer #iplawyer #brandprotection #copyrightlawyer #iplaw #iplawyers
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🚨 Did You Know Heinz Is Fighting Fakes with a Clever Trick? 🚨 I was browsing through some innovative marketing strategies when I found this Gem from Heinz. In Turkey, Heinz has come up with a smart way to stop counterfeit ketchup: each bottle now has a special red label that shows the exact color of real Heinz ketchup. If the ketchup inside doesn't match the red on the label, it's not the real thing! 👀 Why It's Cool: Heinz is making it super easy for everyone to spot genuine products. This move has already cut down on fakes and made sure more street food vendors use the real ketchup. 📊 What Happened: Since they started this, there's been a huge drop in fakes—73% less! And, vendors using real Heinz ketchup jumped by 24%. 🌟 What We Can Learn: This is a great example of how simple ideas can solve big problems and help build trust with customers. It shows Heinz isn't just about making ketchup; they're about making sure you get the quality you pay for. 💬 What Do You Think? Do you think other brands should try something like this? Drop your thoughts below! #Heinz #Innovation #Marketing #BrandSafety
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As I perused the cafe breakfast menu on a sunny Sydney weekend morning, I started to wonder why bacon is a favourite go-to for breakfast and not other meats? 🥓✨ Well, the story is sizzling with marketing genius! Back in the 1920s, the Beech-Nut Packing Company had a pork problem. They had plenty of bacon but not enough people eating it. Enter Edward Bernays, the PR mastermind often dubbed the "Father of Public Relations." Bernays cooked up a marketing campaign that would change breakfast forever. He collaborated with a physician to endorse a hearty breakfast, which conveniently included bacon and eggs. The idea? To promote a "heavier" breakfast as a healthy start to the day. 🥓🍳 Fast forward to today, and bacon has cemented its spot on breakfast plates around the world. According to recent data, around 68% of Americans indulge in bacon for breakfast regularly, while around 53% of Australians eat bacon at least once a week, most likely at the local cafe. This is yet another prime example of the powerful influence of marketing on our everyday lives, often in ways we don't even realise. Who would have thought a savvy PR campaign from nearly a century ago would shape our breakfast habits today? So the next time you sit down to a strip or two of bacon at breakfast, remember you're part of a legacy that started with a clever marketing strategy. Bacon for breakfast? It's a tradition that's truly cured! 😄🥓 So, hats off to Edward Bernays and his groundbreaking campaign. Who knew the secret to a beloved breakfast staple lay in the hands of marketing magic? #MarketingMagic #MarketingGenius
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Standing out in today’s food industry takes more than just delicious dishes—it requires strategic marketing. At Hungry Foods, we go beyond just delivering meals; we’re here to help your restaurant grow. We expand your brand's visibility and introduce you to new markets with our customized campaigns and innovative social media tactics. When you partner with us, you’re not just boosting sales; you’re building your brand. Looking to grow your restaurant’s reach? Partner with us today! Follow and visit www.hungryfoods.ae and dive into a world of delicious possibilities #RestaurantMarketing #FoodIndustry #BrandGrowth #SocialMediaStrategy #DigitalMarketing #RestaurantSuccess #FoodDelivery #MarketingCampaigns #BusinessGrowth #FoodBranding
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Creative advertising at its best! 🍅✨ The Heinz Ketchup Fraud Campaign effectively tackled the issue of restaurants refilling Heinz bottles with generic ketchup by using a unique color code and engaging consumers. Results: 97% of consumers could discern real Heinz ketchup. 73% reduction in non-Heinz ketchup refills. 24% increase in Heinz ketchup usage in street food restaurants. This campaign shows how humor and transparency can maintain consumer trust and boost sales. At Omega Trove Consultant, we specialize in crafting innovative marketing strategies that solve business challenges and drive growth. Our approach focuses on creativity, engagement, and measurable results to help your brand stand out. book free consulation https://loom.ly/8bPv5GQ #CreativeAdvertising #Marketing #BrandStrategy #Heinz #ConsumerEngagement #foodstagram #creativeadvertising #innovativemarketing #heinz #boostsales #boostsale #drivegrowth #standout #showshow #heinzketchup #colorcode #streetfood #foodrestaurant #consumertrust #marketingstrategies #businesschallenges #businesschallenge #loveforfood #foodcravings #streeteats #marketingdigital #advertising
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Why do Michigan food brands #CountonUs? Because for 100 years, we’ve helped our clients deliver quality products to their customers that keep little traditions going strong. Learn how we help food brands share joy in every bite. Read more here. #100Years https://okt.to/W62UtK
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Ever seen a marketing idea crash and burn faster than a paper plane in a rainstorm? Here are four prime examples of what NOT to do when it comes to marketing. First up, Pepsi's Kendall Jenner Ad. They thought handing out sodas could solve social injustice. Yeah, that didn't fizz out too well. Then there's New Coke. Coca-Cola tried changing its formula in the 80s. People went bonkers! They had to bring back the original "Coca-Cola Classic." Remember Burger King's 'Subservient Chicken'? A guy in a chicken suit obeys online commands. It didn't exactly crank up more sandwich sales. And let's not forget McDonald's Hula Burger. To please Catholics abstaining from meat, they swapped the patty for a pineapple slice. It was gone quicker than you can say, "Where's the beef?" Lesson learned? Sometimes, even big brands can flop big time. So, keep it real, keep it relevant, and most importantly, keep it from being a marketing disaster! - - - - #MarketingFail #LessonLearned #PepsiFail #NewCokeDisaster #BurgerKingBlunder #McDonaldsFlop #MarketingDisasters #BadMarketingExamples
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In 2023 Heinz took a bold stand against ketchup fraud with its "Is That Heinz?" campaign! By adding the exact red of Heinz Tomato Ketchup to its labels, Heinz empowered customers to spot counterfeit ketchup refills in restaurants. The result? A 73% decrease in fake refills and a 24% increase in Heinz ketchup usage! 🍅 Plus, Heinz launched an Instagram filter to help fans verify if their ketchup is the real deal. Feel free to find out more here: https://lnkd.in/eDbNHZbB What do you think of a campaign like this and have you encountered this before?
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