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Once, I went to a little Chinese food spot on the street. I ordered Gobi Manchurian and asked for some ketchup. The person at the counter handed me a bottle that said "Heinz" on it. I squeezed some on my plate, mixed it in my food, and took a bite. But it tasted weird, not like the real Heinz ketchup at all. Turns out, it was a fake! Later on, I saw a cool ad by Heinz. They had a smart idea to stop ketchup fraud - they called it the "Label of Truth." They put the exact color of Heinz ketchup on their labels. So, if you saw that color, you knew it was the real deal. They also made the bottles and ketchup special by adding some chemical formulas to both. When they had real Heinz ketchup in bottle, the label stayed clear. But if someone put in fake ketchup, the label will get changed color, showing it wasn't real. To spread the word, Heinz even made fun filters on Instagram. These filters helped people spot the real Heinz ketchup easily. #brandengagement #heinz #heinzketchup #ketchup #marketing #advertising #snapchat #

Why did Burger King break every rule of food marketing? 🍔 The "Moldy Whopper" campaign was launched in February 2020. It included a series of print, TV, and digital ads that featured close-up images of Whoppers covered in mold. The ads were accompanied by the tagline “The real Whopper. No preservatives. No artificial ingredients. Just real food.” Their campaign dared to show a Whopper decaying over 34 days, emphasizing no artificial preservatives. This bold move flipped the script on fast food, challenging the status quo and sparking huge conversations. The results? 🤯 21.4 million impressions in two weeks, a 14% sales boost, 8.4 billion impressions, and $40 million in earned media value. Positive brand sentiment shot up by 88%. Genius or madness? BK’s daring strategy made waves, showing that sometimes, breaking the rules pays off big. 🌿 #BoldMarketing #BurgerKing

Creative advertising at its best! 🍅✨ The Heinz Ketchup Fraud Campaign effectively tackled the issue of restaurants refilling Heinz bottles with generic ketchup by using a unique color code and engaging consumers. Results: 97% of consumers could discern real Heinz ketchup. 73% reduction in non-Heinz ketchup refills. 24% increase in Heinz ketchup usage in street food restaurants. This campaign shows how humor and transparency can maintain consumer trust and boost sales. At Omega Trove Consultant, we specialize in crafting innovative marketing strategies that solve business challenges and drive growth. Our approach focuses on creativity, engagement, and measurable results to help your brand stand out. book free consulation https://loom.ly/8bPv5GQ #CreativeAdvertising #Marketing #BrandStrategy #Heinz #ConsumerEngagement #foodstagram #creativeadvertising #innovativemarketing #heinz #boostsales #boostsale #drivegrowth #standout #showshow #heinzketchup #colorcode #streetfood #foodrestaurant #consumertrust #marketingstrategies #businesschallenges #businesschallenge #loveforfood #foodcravings #streeteats #marketingdigital #advertising

🍗 A lot of grocery stores offer whole, raw chickens. But what if they don’t sell them all? The day before expiration, they cook them. Suddenly, they have turned them into a new product - ready-to-eat rotisserie chickens. What if they don’t sell those? They cut them up and turn them into chicken salad. What happens when those tubs of chicken salad at the deli counter are about to go bad? 🥪 They make sandwiches out of them and sell those instead. Suddenly, one product has been leveraged for four different offers (and it all started with that first chicken). I always loved this analogy, because that kind of life cycle also applies to digital content. Repurposing videos for social media originally produced for another purpose allows you to maximize the return on your investment. 💵 Whatever time or money you spent producing content is suddenly more worth it. It’s the epitome of working smarter, not harder. Always think about additional ways of leveraging your existing content. If it's solid and actionable to begin with, just about anything can be cut into bite-sized pieces. ❤️ There’s no easier way to generate consistent value for your audience. #marketing #digitalmarketing #digitalmarketingagency #videomarketing #contentmarketing #socialmediamarketing

MOLDY burger = 14% increase in sales! 🧐 Here’s how 👇 . . . . Burger King shocked the world with their Moldy Whopper Campaign, featuring their iconic burger completely covered in mold. Yes, an actual moldy Whopper! 🤯 The goal? To show they no longer use artificial preservatives, responding to a common criticism in fast food. They launched… → A video showing the Whopper decomposing over a month → Billboards of the moldy burger plastered everywhere The result? → 8.4 billion impressions → A 14% increase in sales as customers saw Burger King as offering healthier fast food. This campaign truly broke the norms of food advertising! Follow vidyo.ai for more such breakdowns! #contentcreation #socialmediagrowth #digitalmarketing #vidyoai #contentmarketing #socialmediamarketing #socialmediatips #advertisement #ads

Kraft Heinz Ketchup faced a serious problem: Restaurants refilling their bottles with fake ketchup 🍅 The campaign, “Is That Heinz?” took off on social media, showing fake Heinz bottles in restaurants. So, what did they do? They created a special Pantone color based on their sauce. Now, customers can use a label stripe to check if it's the real deal or a tomato imposter. It’s like a DNA test, but for your fries. 🍟 Because if it's not Heinz, it’s... well, who knows what’s in there? The result? 97% of people could tell the difference. 73% decrease in non-Heinz refills. 24% increase in Heinz ketchup usage in street food spots. #heinz #ketchup #marketing #marketingstrategy #socialmediamarketing 

Chicago has a long-standing adversarial relationship with ketchup. It’s a time-honored tradition in Chicago to insult people who put ketchup on hot dogs, and some restaurants honor this tradition by refusing to offer ketchup in their establishments. Some restaurants will even ask you to leave if you request the condiment. For the record, I don't put anything on my hot dog, and neither does my wife, Elysha. It was one of the many ways I knew we were meant for each other. Still, fools and cretins should be allowed to slather their already-pristine hot dogs with ketchup if they so choose. As much as I despise the notion of condiments on a hot dog, I hate pretentiousness and authoritarianism even more. Enter the most famous ketchup maker of all: Heinz. Heinz is coming to the rescue of ketchup-loving Chicagoans by putting up small billboards that dispense the condiment outside famous local restaurants that refuse to serve ketchup. Passersby will be able to smack a ketchup bottle attached to the boards, and packets of Heinz ketchup will fall out. It's an in-your-face guerilla marketing campaign built on spite and audacity, appealing to emotion, completely memorable, and the kind of campaign that makes you want to tell others about it, so naturally, I love it. It also establishes a personality for the brand - a rebel, a warrior, a champion of the masses, standing in opposition to authoritarian power and defending the little guy. It tells a story. Whoever came up with this idea deserves a raise, a bonus, and a promotion. It's genius.

In 2023 Heinz took a bold stand against ketchup fraud with its "Is That Heinz?" campaign! By adding the exact red of Heinz Tomato Ketchup to its labels, Heinz empowered customers to spot counterfeit ketchup refills in restaurants. The result? A 73% decrease in fake refills and a 24% increase in Heinz ketchup usage! 🍅 Plus, Heinz launched an Instagram filter to help fans verify if their ketchup is the real deal. Feel free to find out more here: https://lnkd.in/eDbNHZbB What do you think of a campaign like this and have you encountered this before?

It's a "breakup" that just works... Burger King recently announced a breakup between themselves and their Tangy Cheese Chicken Fries in a social media letter. 🍟 By turning what could have been a boring announcement into a playful story about a “relationship” ending, they managed to create something both humorous and memorable. The idea of giving the Chicken Fries a personality makes the whole thing feel like it’s coming from a friend, not a faceless brand. This kind of humour is classic Burger King - it’s bold, a little cheeky, and fits perfectly with their tone. Plus, it’s the kind of content people love to share because it’s genuinely funny and unexpected. At the same time, they’ve managed to soften the news that a product is being discontinued by framing it as “spicing things up” and moving on to “hotter” things. It’s a subtle way to get fans thinking about what else they might want to try on the menu. All in all, this is a great example of how to make a simple update feel fresh and engaging, exactly what good marketing is all about. Do marketing breakups work? #BurgerKing #Marketing #CreativeMarketing #AdvertisingAndMarketing #Awesomesauce

Friday fun one from Heinz and Paramount. Admittedly, I have several questions. From a creative brand communications standpoint, there's a lot to like here. Tapping into culture. Finding ways to create new news. PR potential to expand to new outlets and audiences. BUT... Does this work because it's specifically launching in the UK? Are Brits ready for pasta sauce from the ketchup king? Any chance this is actually any good? And I know, I know, I know. Put away your Italian card. It's tomatoes. They know tomatoes. Trying. Still, it's a tough one to swallow. What say you? Fuggedaboutit? #brandmarketing #brandcommunications #marketing