Jakob Christensen’s Post

Why did Burger King break every rule of food marketing? 🍔 The "Moldy Whopper" campaign was launched in February 2020. It included a series of print, TV, and digital ads that featured close-up images of Whoppers covered in mold. The ads were accompanied by the tagline “The real Whopper. No preservatives. No artificial ingredients. Just real food.” Their campaign dared to show a Whopper decaying over 34 days, emphasizing no artificial preservatives. This bold move flipped the script on fast food, challenging the status quo and sparking huge conversations. The results? 🤯 21.4 million impressions in two weeks, a 14% sales boost, 8.4 billion impressions, and $40 million in earned media value. Positive brand sentiment shot up by 88%. Genius or madness? BK’s daring strategy made waves, showing that sometimes, breaking the rules pays off big. 🌿 #BoldMarketing #BurgerKing

Food naturally appeals to us, making its marketing very effective. When done well, food ads are hard to resist. Imagine you're on the go, feeling a rumble in your stomach. You pass a subway ad showcasing delicious McDonald's dipping sauces. The vibrant colors and close-up shots trigger your hunger, and suddenly those McNugget cravings hit hard. 🏃 This is the power of strategic food marketing. Placed in high-traffic areas where people might be hungry, these ads connect with us on an emotional level. McDonald's understands this principle perfectly, as shown in this example. What food ads have tempted you? 😋 Share your experiences with food marketing in the comments below! And for more marketing insights, follow The Single Marketer. Credits: Ads of the world #marketing #marketer #thesinglemarketer #ads #foodmarketing #creative #advertise #advertisement #foodads

Creative Campaign #15: Heinz's clever campaign to combat ketchup fraud Ever had that suspicion that the ketchup you're squeezing onto your fries isn't real? Heinz sure did, and they cooked up a clever solution to tackle the problem of independent restaurants switching ketchup in the Heinz bottle. Independent restaurants refilled empty Heinz ketchup bottles with a cheaper alternative. Not only was Heinz missing out on sales, but there was also the risk of brand damage. So, what did the Heinz team do? They went full-on detective mode and identified the exact Pantone red of Heinz Tomato Ketchup. Then, they used this distinctive colour on the labels of their ketchup bottles. It's like a ketchup fingerprint – a foolproof way to tell if you're having the authentic Heinz or a cheaper alternative. Heinz created a bit of saucy detective work by encouraging customers to call out restaurants on Social Media. The pressure was on outlets to ditch the fakes and stock up the authentic ketchup. According to contagious.com, 97% of consumers became ketchup detectives, successfully spotting the real Heinz from the fakes. The result? There was a 73% drop in non-Heinz ketchup refills and a 24% increase in Heinz ketchup usage in street food joints. The campaign also effectively drove brand visibility, with 100,000 organic shares on social media and 800,000 likes on TikTok. #creativeads #creativeadvertising #creativecontent #marketing #marketingcampaign #casestudy

Burger King broke the norms of food advertising with its daring 'Moldy Whopper' campaign. This initiative aimed to emphasize their commitment to using no artificial preservatives. By removing 8,500 tonnes of artificial preservatives globally over three years, Burger King showcased a decomposing Whopper over 35 days starkly contrasting the typical polished images of fast food This strategy not only grabbed attention but also led to 14% rise in sales, 8.4 billion impression, $40 million in Earned media values and 88% increase in positive brand sentiments. This strategy has surely helped them win trust of their customers showing care, transparency and making them relax that they are in safe place and not eating any chemicals What do you think on this? Is this an intentional thing or they really care about their customers. Let me know in comments Thanks Shravan Tickoo for your never ending wisdom My people - Attharv Unnati Rishabh Ashu Bhishm Ashutosh Navnath Dr. Nancy Li Pritesh Sonali Somi Soni Sreelekshmi S #productmanagement #product #burgerking #strategy #campaign #advertising

It's a "breakup" that just works... Burger King recently announced a breakup between themselves and their Tangy Cheese Chicken Fries in a social media letter. 🍟 By turning what could have been a boring announcement into a playful story about a “relationship” ending, they managed to create something both humorous and memorable. The idea of giving the Chicken Fries a personality makes the whole thing feel like it’s coming from a friend, not a faceless brand. This kind of humour is classic Burger King - it’s bold, a little cheeky, and fits perfectly with their tone. Plus, it’s the kind of content people love to share because it’s genuinely funny and unexpected. At the same time, they’ve managed to soften the news that a product is being discontinued by framing it as “spicing things up” and moving on to “hotter” things. It’s a subtle way to get fans thinking about what else they might want to try on the menu. All in all, this is a great example of how to make a simple update feel fresh and engaging, exactly what good marketing is all about. Do marketing breakups work? #BurgerKing #Marketing #CreativeMarketing #AdvertisingAndMarketing #Awesomesauce

I read this article the other day that explained the difference between strategy and tactics. Before starting to read, I wondered if I could make a difference between them. And the answer was - NO. I went on reading it and ended up writing this post about it. Consider the billboard advertisement attached below. It showcases a unique food item from the US pizza chain, Hungry Howie’s. Here is the difference between their strategy and tactics. Howie’s Strategy: The market for low-cost, chain pizza is relatively saturated, but by offering unique menu items using their existing ingredients and processes, they appealed to consumers under-served by existing options. Howie’s Tactics: ✅Giving the product a clear, descriptive name ✅Selling for a relatively low price (cheaper than most pizzas) to appeal to mass-market consumers ✅Investing in outdoor advertising and untargeted mailers to reach a broad demographic swath of a local market ✅Creating multiple versions of the product for those who prefer vegetarian, meat, etc. STRATEGY IS WHAT YOU CAN DO TO GRASP THE ATTENTION OF MORE PEOPLE, AND TACTICS IS HOW YOU DO IT. I hope this example clearly makes you understand the difference because it did for me. Comment down “MORE” if you want me to come up with more such posts based on brand examples. #marketingtips #creativecampaigns #advertisingstrategies #creativestrategies

The KFC x Burger King collab is a genius marketing move! Squashed beef never looked so delicious. KFC and Burger King have finally ceased their food fight, launching an unexpected collaboration that celebrates the best of both brands. In a time when fast-food chain rivalry is getting a little stale, it's refreshing to see the pair buck the trends and embrace the power of friendship with their new BBF Burger. Quite frankly I never thought I'd see the day the fast-food giants finally end their clash, let alone team up for a tasty partnership. For a while now we've been saying that brands need to stop featuring competitors in their ads, but I may have to disagree – squashed beef never looked so delicious. Launching in France, the Burger King x KFC BBF Burger is a harmonious blend of both brands. Consisting of a sesame seed bun, iceberg lettuce and melted cheddar cheese, fans can choose between KFC's signature fried chicken, Burger King's flame-grilled beef, or a plant-based alternative, complete with a collab-exclusive white BBQ sauce. According to La Parisien, the pair have “decided to put their rivalry aside” (for now) in what they're calling "the collab of the century". #collaboration #marketing https://lnkd.in/dh_CKC5x

It’s not enough to “jump on trends”. Here’s why ⬇️ Monitoring social media micro-trends is a huge part of my job, especially for food clients.🍴 But rather than just copy the original content, I always *ADD UNIQUE VALUE*. Take the viral savoury s’mores recipe; when I spotted it, I knew it would be a hit with the foodie Sainsbury's magazine Instagram audience.💥 But the original creator used an open flame - I don’t know about you, but I don’t fancy burning my eyebrows off to melt some cheese. 🧀 So, with 7C3’s Head of Food Sarah Akhurst, we added our own twist, making it more achievable and combining it with the decade’s biggest kitchen trend: the air fryer. And what better time to publish than just before Bonfire Night? It was a recipe for success. 🔥 Our Air Fryer S’mores reel has achieved 200,000+ organic views and 3,000+ likes and saves in under 48 hours. It’s not enough to spot trends; you have to go further and *MAKE IT YOUR OWN*. #SocialMedia #FoodTrends #SocialMediaMarketing #contentmarketing

MOLDY burger = 14% increase in sales! 🧐 Here’s how 👇 . . . . Burger King shocked the world with their Moldy Whopper Campaign, featuring their iconic burger completely covered in mold. Yes, an actual moldy Whopper! 🤯 The goal? To show they no longer use artificial preservatives, responding to a common criticism in fast food. They launched… → A video showing the Whopper decomposing over a month → Billboards of the moldy burger plastered everywhere The result? → 8.4 billion impressions → A 14% increase in sales as customers saw Burger King as offering healthier fast food. This campaign truly broke the norms of food advertising! Follow vidyo.ai for more such breakdowns! #contentcreation #socialmediagrowth #digitalmarketing #vidyoai #contentmarketing #socialmediamarketing #socialmediatips #advertisement #ads

🌐 62% of the global population uses #socialmedia, with a daily average exceeding 2 hours. This can be a gold mine of information for consumer-facing brands to understand how their products and packaging are performing. Love how Grillo's Pickles LISTENED and used this data to create a solution for their customers. 🥒 Are you listening to social media dialogue on your brand to impact meeting your customers needs? 👂 With my client Sunny's Gourmet Products we took this opportunity to re-brand one of their best selling items from "Korean Teriyaki Sauce" to "Korean BBQ Sauce". Why? Because when the product launched 12+ years ago, the average consumer nationally couldn't relate to "Korean BBQ". Fast forward to the last few years with Korean flavors and BBQ restaurants growing so quickly in the U.S. and becoming somewhat ubiquitous on menus. Listening and being able to read the market and understand your timing is a major key to making good marketing GREAT! 🙌 #CPGbrands #SocialListening #Marketing #ConsumerTrends #MarketTrends